31

phrases
in the
TikTok
Lexicon
YOU NEED TO KNOW AS MARKETER

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 TikTok
HAS TAKEN OVER OUR
MARKETING MINDS AND OUR
FEEDS. CHANGING OUR
VOCABULARY. LEARNING THE
LEXICON IS IMPORTANT FOR
MARKETERS ON THIS PLATFORM
AND ACROSS PLATFROMS. IF
YOU WANT TO MARKET ON
TIKTOK YOU NEED TO SPEAK
LIKE YOUR AUDIENCE.

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 Canon
Event.
DESCRIBES A LIFE CHANGING
EVENT.
 Delulu.
GENERALLY MEANT IN A
LIGHTHEARTED OR JOKING
MANNER TO PLAYFULLY TEASE
SOMEONE'S INTENSE
ADMIRATION OR OBSESSION
FOR SOMETHING.
 Weird
Flex, but
okay.
FLEX IS TO BRAG ABOUT
SOMETHING, AND THIS PHRASE
IS TO BRAG ABOUT
SOMETHING IRRELEVANT.
Glow up.
WHEN SOMEONE OR
SOMETHING HAS GONE
THROUGH AN INCREDIBLE
TRANSFORMATION
Lowkey.
SECRETLY WANTING TO DO
SOMETHING BUT DON’T WANT
TO BE OBVIOUS ABOUT IT
Sips Tea.
TEA = GOSSIP. SOMEONE THAT
SIPS TEA IS LISTENING TO
GOSSIP.
 Yeet.
TO THROW SOMETHING AT
HIGH VELOCITY.
 It's
giving...
DESCRIBES THE VIBE OF
SOMETHING.
 Slay.
DOING AN AWESOME JOB.
 This is
not a
drill.
THIS IS IMPORTANT AND
REQUIRES ATTENTION.
Cringe.
DESCRIBES SOMETHING
AKWARD OR WEIRD.
 Rot.
TO RELAX AND DO NOTHING.
 Main
Character
Energy.
REFERS TO A FEELING OR AURA
OF CONFIDENCE, UNIQUENESS,
AND SIGNIFICANCE THAT A
PERSON MAY EXUDE, AS IF THEY
WERE THE PROTAGONIST OR MAIN
CHARACTER OF THEIR OWN LIFE
STORY.
 Vibe
check.
A PHRASE USED TO EVALUATE
SOMEONE'S EMOTIONAL STATE
OR CURRENT MOOD.
 No cap.
MEANS "NO LIE" OR "NO
EXAGGERATION," USED TO
EMPHASIZE THE TRUTHFULNESS
OF A STATEMENT.
 Simp.
GENERAL TERM FOR SHOWING
EXCESSIVE SUPPORT OR
ADMIRATION.
S(he)'s so
real for
that.
A COMPLIMENT OR
EXPRESSION OF ADMIRATION
FOR SOMEONE'S GENUINE OR
AUTHENTIC BEHAVIOR.
 Bet.
COMMONLY USED TO INDICATE
AGREEMENT, CONFIRMATION,
OR A WILLINGNESS TO DO
SOMETHING.
 Lives
rent free
in my
mind.
USED TO DESCRIBE SOMEONE
OR SOMETHING THAT
OCCUPIES A SIGNIFICANT
AMOUNT OF SPACE IN
ANOTHER PERSON'S MIND OR
THOUGHTS, OFTEN TO THE
POINT OF BEING INTRUSIVE.
 Sheesh.
MEANS THEY ARE SHOCKED OR
IMPRESSED AT SOMETHING.
IT'S USUALLY DRAWN OUT TO
SOUND MORE LIKE
'SHEEEEEESH' AS WELL.
 Bussin.
MOST COMMONLY USED TO
DESCRIBE FOOD - MEANS
DELICIOUS OR GOOD.
 GRWM.
STANDS FOR "GET READY WITH
ME." IT'S COMMONLY USED TO
DESCRIBE A TYPE OF VIDEO
OR CONTENT WHERE THE
CREATOR FILMS THEMSELVES
GETTING READY FOR AN
EVENT, OUTING, OR ANY
OTHER OCCASION.
Sprinkle,
Sprinkle.
‘BLESSINGS’ [OR] ‘BLESS YOUR
HEART’
 In
her/his
"___" era.
DESCRIBES A STAGE OF LIFE
SOMEONE IS IN.
 I'm just
in a silly
goofy
mood.
A QUOTE THAT ORIGINATED
FROM ACTOR SHEMAR MOORE
TO DESCRIBE A WEIRD MOOD.
 Zaddy.
A VARIATION OF THE TERM
"DADDY," WHICH IS USED TO
REFER TO AN ATTRACTIVE AND
STYLISH OLDER MAN, OFTEN
WITH A SENSE OF MATURITY,
CHARM
FR.
FOR REAL?
 The
cheese
tax.
PIECES OF CHEESE THAT YOU
FEED YOUR DOG WHILE YOU
ARE COOKING BECAUSE THEY
ARE BEGGING.
Attenzione
pickpocket!
A PHRASE FROM CREATOR
MONICA. POLI, WHO LIVES IN
VENICE, HAS BECOME
PROMINENT ON SOCIAL MEDIA
FOR PATROLLING THE STREETS
OF HER HOMETOWN, CALLING
OUT WOULD-BE PICKPOCKETS
TO TOURISTS.
Cheugy
UNCOOL & UNTRENDY
Need help
with your
TikTok
Strategy?
LEARN FROM OUR FOUNDER -
A MARKER & CREATOR! WE
OFFER CONSULTING &
WORKSHOPS FOR BRANDS &
CREATORS.

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