Promotion

PROMOTION is one of the most important elements of marketing mix because it

sets a business apart from it’s competitors. Being a European based food
company, we’ve kept our promotion strategy in a budget yet in an effective way.
Our promotion strategy focuses on building brand awareness, engaging with
target audience and attracting new customers. Our promotional mix includes-
Advertising, Sales promotion, Digital and direct marketing while following both
Push and Pull strategy. Here’s an overview of our approach:

1. Identify Target Customer: The first step is to identify our target audience
through which we can shape our promotional activities and reach to the
right customers. For our very own gourmet bakery items we’ve targeted
customers from kids to adults in their early twenties and for other
categories we mostly targeted adult customers.
2. Advertising: To build brand awareness we took the help of print medias
e.g., newspapers (Prothom Alo, The Daily Star, Bangladesh Protidin),
magazines and billboard advertising to market our company.
3. Sales Promotion: To encourage repeat purchases and trial we implemented
short-term incentives e.g., coupons, limited time offers, 10% discount for
first purchase. We also provide samples at grocery stores, supermarkets
e.g., (Meena Bazar, Agora) and food fairs which help us to:
 Give potential customers a taste of our delicious offerings

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  Let potential customers experience our products firsthand
 Build brand awareness
 Attract new customers
 Increase product trials & sales
4. Digital Marketing: We established a strong online presence through a user-
friendly website (insert website name) and active social media platforms
such as Facebook, Instagram. They will feature the following things:
 Our Product descriptions
 Appealing visuals
 New Product updates
 Customer Feedbacks
 Behind-the-scenes glimpses of our bakery
 Updates on seasonal discounts
5. Direct marketing: With an opt-in email list of customers and prospects, we

send them regular newsletters and updates regarding new product

launches, promotions and discounts.
6. Customer Generated Feedback: Lastly, positive customer testimonials and
reviews are powerful tools for building trust. We’ll encourage our satisfied
customers to share their experiences through online platforms, and we’ll
showcase these testimonials on our websites and social media platforms.