Abu Najm:

It is a restaurant located in the city of Riyadh. It specializes in making meat sandwiches in the
traditional Western way. It uses written communication language in a manner close to the
local culture, Kafo Ya Theban, to express its targeting of local youth. Our business outline is a
licensed restaurant company that specializes in producing western classic food. Our mission
is To appreciate food with all its flavors, make it with the most delectable ingredients, and
create a unique restaurant and impeccable atmosphere while still committing to our
enriched Saudi identity. Our vision is to be the region's best burger restaurant for preparing
and serving excellent quality food, to be your first choice

Target Audience:
This project's target audience is people born in the and those interested in this era in general,
who prefer to buy medium-priced food and enjoy living an experience that reminds them of
nostalgia

SMP:

Typography:

English text font ‫ﺧﻂ اﻟﻨﺺ اﻟﻌﺮ�ﻲ‬

Brice font ‫ﺧﻂ ﻣﺎﻧﺸ�ﺖ‬

Brice font ‫ﺧﻂ ﻣﺎﻧﺸ�ﺖ‬
ABCDEFGHIJ ‫أبتثجحخدذر‬
KLMNOPQRS ‫زسشصضطظ‬
TUVWXYZ ‫ع غ ف ق ك ل م ن ﻫـ‬
‫وي‬

Visual elements:

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