Name - Gaurav Kumar SiNGh

SectioN - K
roll No. - 23Bc542
Group 2 – StrateGic plaNNiNG
compaNy Name - Zomato
iNtroductioN
BacKGrouNd of Zomato

Brief history and evolution of Zomato

Market presence and global reach

Core services offered by the company

StrateGic plaNNiNG at
Zomato

1.Vision and Missions

2.SWOT Analysis
3.Competitive Analysis and
Integrated Strategy
4.Long-Term Goals and Objectives

5.Market Research and Data Analysis

challeNGe
aNd
adaptatioNS

1. .External Challenges-

2. Internal Challenges-
competitioN with
SwiGGy
1.Competitive Landscape

2.Competitive Strategies-

3. Integrated Strategy for Competitive

Edge-
4.Handling the Competition with
Strategic Planning-

5.Data-Driven Decision Making-

6. Innovations and Partnerships-
techNoloGy
iNteGratioN
aNd iNNovatioN

Mobile Apps and User Interface:

Delivery Optimization:

Data Analytics:
Blockchain and Transparency

Cloud Kitchens and Virtual Brands:

SuStaiNaBility
iNitiativeS
Reducing Plastic Waste:

Food Waste Reduction:

Energy Efficiency:
Sustainable Sourcing:

GloBal expaNSioN aNd

emerGiNG marKetS
Geographic Expansion:

Localized Services:

Competition and Adaptation:

SucceSS aNd future
proSpectS

Success-

Future Prospects-
coNcluSioN