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    This review paper discusses the potential benefits of e-commerce for economic progress if given proper support and regulations. It notes that e-commerce is growing in popularity in India as internet access expands. However, e-commerce websites need to focus on improving the user experience by helping consumers quickly find products and making the shopping process simple and clear in order to increase user volume and create a strong brand.

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    This review paper discusses the potential benefits of e-commerce for economic progress if given proper support and regulations. It notes that e-commerce is growing in popularity in India as internet access expands. However, e-commerce websites need to focus on improving the user experience by helping consumers quickly find products and making the shopping process simple and clear in order to increase user volume and create a strong brand.

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    6 views1 page

    A Page

    Uploaded by

    uvkunj
    This review paper discusses the potential benefits of e-commerce for economic progress if given proper support and regulations. It notes that e-commerce is growing in popularity in India as internet access expands. However, e-commerce websites need to focus on improving the user experience by helping consumers quickly find products and making the shopping process simple and clear in order to increase user volume and create a strong brand.

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    A REVIEW PAPER ON E-COMMERCE

    S. A. Bhat
    School of Business,
    ITM University Gwalior,
    Madhya Pradesh, India.
    K. Kansana School of Business,
    ITM University Gwalior,
    Madhya Pradesh, India
    J.M. Khan, The Business School,
    University of Kashmir,
    J & K, India

    E-Commerce is a boon for any country- if given right impetus and good
    environmental framework to prosper can significantly lead to country’s
    progress and development.

    However, judging from the current trend, with the popularity of the Internet in the country
    and the growing popularity of e-commerce, people will be accustomed to online
    consumption. In addition, there are many B2B2C e-commerce websites. The focus issue that
    needs attention in website design is how to help consumers quickly find the target products
    and complete the shopping process quickly and clearly. Based on this, it is necessary to
    strengthen the application of the concept of user experience, meet user needs, increase user
    volume, and create a good brand effect.

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