BUSINESS

PLAN
WORKSHEET
EXECUTIVE SUMMARY

PROBLEM
What is the pain point your target customer is experiencing that your app could address?

How significant of a problem is this for your target customers?

What are they currently doing to solve this problem?

SOLUTION
How will your app solve the problem you identified above?

VALUE PROPOSITION
How would you quantify or describe the value your users will get from your app?
What can users accomplish with your app that they can’t accomplish with another app?

OBJECTIVES
What metric or accomplishment would let you know that you succeeded?

Add a high-level goal to a timeframe: ie. “Become profitable within 2 years”

What is the end goal of building your company?

Go Public
Get Acquired
Lifestyle
Other
COMPANY

OVERVIEW
What kind of entity is your company?
C-Corp
LLC
Non Profit
Other

State & date company was officially formed

State MM/DD/YYYY

Company Name

Company Address

Street Address City ST Zip Code

[Write remote if your team works remotely]

HISTORY
How did you originally come up with the idea?

Describe any significant milestones you’ve achieved.

MANAGEMENT
Team Member 1

Team Member Name

Include position, responsibilities, past experience, and degrees

Team Member 2

Team Member Name

Include position, responsibilities, past experience, and degrees

Team Member 3

Team Member Name

Include position, responsibilities, past experience, and degrees

Team Member 4

Team Member Name

Include position, responsibilities, past experience, and degrees

ADVISORS
Advisor 1

Advisor Name

Include current job, expertise, and role at your company

Advisor 2

Advisor Name

Include current job, expertise, and role at your company

Advisor 3

Advisor Name

Include current job, expertise, and role at your company

MARKET

MARKET SIZE
How would you quantify total market demand for your product.

PROJECTIONS

Expected Future Market Size & Growth Rate

Include Sources

Factors Affecting Market Growth

Include Sources

COMPETITORS

Competitor #1

Competitor #2
Attribute #2
Competitor #3

Competitor #4

You’re Company #5 Attribute #1

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats
GROWTH PLAN

USER ACQUISITION STRATEGY

Channel 1

Include a description, tactics, and expected customer acquisition cost

Channel 2

Include a description, tactics, and expected customer acquisition cost

Channel 3

Include a description, tactics, and expected customer acquisition cost

GROWTH LEVERS
A growth lever is an innate part of your app that you can leverage to grow your app. For example,
the key to Instagram’s rapid growth was cross-posting to Facebook and twitter.

Check all that apply

Push notifications
Network effects
Referral systems
Deep linking
Gamification
Social sharing

Other levers unique to your app

KEY METRICS

Key performance indicator 1

Key performance indicator 2

FINANCIAL

MONETIZATION PLAN
Revenue Model
Advertising
Paid App
Subscription
In App Purchases
Other

How long will it take for your app to start earning revenue?

STARTUP COSTS

Expense 1

Specify fixed or variable costs, payment frequency, and price stability

Expense 2

Specify fixed or variable costs, payment frequency, and price stability

Expense 3

Specify fixed or variable costs, payment frequency, and price stability

FUNDING REQUIRED
How much money do you need?

What are you valuing your company at?

What will you use this money for?

How long of a runway does this give you before you need more funding?