Name Shees Humam Akber

Class BS-BBA
Section B
Course Global Marketing
Topic Jaguar’s Passage to India
Professor Mr. Fawad Alam
Q-1) Do you think Jaguar and Land Rover will prosper under the ownership of Tata Motors?

JLR said that it sold 357,773 vehicles in 2012, a 30 percent increase from the previous year. To keep up
with demand, JLR stated it will add 800 positions to its Solihull facility in central England.

The company, which produces luxury SUVs born of desert and jungle conflict and elegant sedans favored
by British prime ministers, now has factories operating around-the-clock in England, defying the general
pattern of difficult times for European automakers.

The company's British-based managers give credit to its new Indian owners for giving JLR with the
funding it needed to grow, particularly in China, while avoiding the kind of foreign micromanagement
that they claim hampered the business under Ford.

Q-2) What do you think are the biggest challenges facing the Jaguar Land Rover in the next few years?

Tata's ownership of JLR has not yet resulted in the launching of a model by JLR. Many of its engines are
still purchased from Ford. Ralf Speth, CEO, claims that is about to alter. From now until 2017, JLR plans
to spend 1.5 billion pounds (1.8 billion euros) annually on new cars and extending its engine lineup.

In 2013, it intends to debut eight new cars, including a sports convertible and a new hybrid Range Rover.
Designing, designing, and producing its new family of engines at a new facility near Wolver Hampton in
England's midlands would cost 355 million pounds to construct, adding 750 manufacturing and
engineering jobs.

Q-3) Tata Motors recently introduced the Nano, the world’s least expensive car. The Nano fits Tata's
strategic goal of building a low cost car for the Indian market. Can Tata succeed in targeting both the
very low end of the auto market as well as the high end?

Tata Motors can target both the very low end and the high end of the auto market, but doing so calls for
a carefully managed strategy that keeps up brand differentiation, guarantees product quality and
innovation, customizes marketing and distribution, takes into account economic conditions, and keeps
an eye on the competitive environment in both segments. Success will depend on how well each market
segment's particular requirements and characteristics are met.