KARL TIEDEMANN 734.892.

7914
karlht@gmail.com
Product Leadership karlt.com

SELECT WORK EXPERIENCE: ABOUT ME:

Head of Product Design Leader & Coach

Forj Software / Remote / Jan 2021 - Jul 2023
Transformed a struggling virtual-events provider into a thriving Community
SaaS through innovative strategy, beautiful UI/UX, and value-centric design.
My conceptual & prototyping work was critical to saving our sales pipeline
and growing revenue enough to acquire two complementary businesses.
Known for fostering safe environments for
curiosity, knowledge sharing, risk-taking, and
growth. Ardent belief that the strongest teams
have diverse life experiences.
Value-Centric Designer

Co-Founder | Product Strategist Champion for going beyond user-centric design

Ampll / Ann Arbor, MI / Jun 2019 - Nov 2020
Spearheaded the design and assessment of innovative product initiatives.
Notably, implemented a ‘manual first’ approach to assess viability for a
recruiting service. This yielded crucial market insights which allowed us to
conserve resources before committing to development.
VP, Product | Principal Product Designer
Trove AI / Ann Arbor, MI / Jul 2015 - May 2019
Nurtured a pre-release email app into an award-winning product through
innovative UX/UI design. As VP, built cross-functional teams, implemented
lean model for faster iterations, and enhanced user engagement three-fold
through cohort analysis & value-centric design.
Lead Product Designer | Product Design Manager
Barracuda Networks / Ann Arbor, MI / Nov 2011 - Jun 2015
Led product design and digital marketing for Barracuda’s first consumer
product, achieving over 4.5 million users within a year. As Manager,
recruited a top-tier UX team to modernize flagship products through
extensive user-testing.
to enshrine “proofs of value” at the center of
product strategy to ensure features work hard to
retain users.
Decades of Innovation
Consistently recognized for my forward-thinking
and innovative use of technology. Led Forj project
to auto-generate course content from seminars
for e-learning customers. Spearheaded initiative
to devise AI-driven Learning platform.
Entrepreneurial Spirit
Experience building & selling own products and
services. Launched one of first Generative AI
services (before ChatGPT) requiring unique insight
and product expertise.

Senior UX Designer
Enlighten / Ann Arbor, MI / Jan 2004 - Nov 2011
Led innovative digital campaigns for high-profile clients, boosting brand
loyalty and user engagement. Mentored junior designers and fostered a
knowledge-sharing environment by running exciting internal conferences.

DESIGN SKILLS OVERVIEW:

UI/UX Design • Design Thinking • Interaction Design • Prototyping •
User Testing • Personas • Journey Mapping • Story Mapping • Design
Systems • Systems Design • Figma, Adobe, Miro, Notion, etc.

LEADERSHIP & MANAGEMENT OVERVIEW:

Agile & Lean • Product Strategy • Market Research • Prioritization •
Cross-functional Collab • Facilitation • Roadmapping • Writing
Requirements • Team Building • Jira, Asana, Confluence, Excel, etc.