Assignment No.

LAHORE GARRISON UNIVERSITY

Human-Computer Interaction

SUBMITTED BY:

Saba Iqbal
Sp-21/ BSIT / (A)/ 012

SUBMITTED TO:
Ma’am Fatima Tariq
 PRODUCT THAT I FOUND EASY TO USE

Q#1: What is the product?

A#1: The product I found easy to use is the Mailchimp email marketing platform.

Q#2: What task does the product perform?

A#2: Mailchimp is a digital marketing platform that allows users to create, send, and
track email marketing campaigns. It also provides tools for audience segmentation,
automation, and analytics.

Q#3: Present one way in which this product is easy for you to use.
A#3: One way Mailchimp is easy for me to use is its user-friendly email campaign
builder. It offers a drag-and-drop interface that makes it simple to design attractive email
templates without needing advanced design skills. Additionally, its audience
segmentation and automation features are intuitive, helping target the right audience
with personalised content.

Q#4: How would someone else find this product difficult to use?
A#4: Users who are new to email marketing or digital marketing concepts might find
Mailchimp challenging, particularly when it comes to understanding email marketing
best practices, creating effective email content, or interpreting campaign analytics. The
sheer number of features and options might also be overwhelming for beginners.

Q#5: How could this difficulty be resolved?

A#5: Mailchimp could provide comprehensive guides, video tutorials, and
beginner-friendly resources to help new users understand the fundamentals of email
marketing. Offering templates and content recommendations could simplify the process
of creating engaging email campaigns. Additionally, Mailchimp could create a simplified
"starter mode" for new users to gradually introduce them to more advanced features.
 PRODUCT THAT I FOUND DIFFICULT TO USE

Q#1: What is the product?

A#1: The product I found difficult to use is a complex SEO (Search Engine Optimization)
software tool called Ahrefs.

Q#2: What task does the product perform?

A#2: Ahrefs is a comprehensive SEO tool designed for keyword research, backlink
analysis, site auditing, and competitive analysis. It's used to optimize websites for
search engines.

Q#3: Present one way in which this product is complex for you to use.
A#3: One way Ahrefs is difficult for me to use is the complexity of its features and the
amount of data it provides. It can be overwhelming to understand and interpret the vast
amount of SEO data, metrics, and charts presented in the tool. Additionally, the various
settings and filters can be challenging to configure for specific SEO tasks.

Q#4: How could this difficulty be resolved?

A#4: Ahrefs could offer in-depth tutorials and educational content to help users
understand the tool's features and how to use them effectively for SEO. They could
create user-friendly templates for common SEO tasks and provide guided workflows to
simplify the process. A simplified "beginner's mode" with fewer options and clearer
explanations of the data could help users ease into the software.

Q#5: How would someone else find this product easy to use?
A#5: Experienced SEO professionals and digital marketers who are well-versed in SEO
concepts may find Ahrefs easy to use because they have the knowledge and expertise
to make the most of its advanced features. They appreciate the depth of data and
analytics it provides for optimising websites for search engines.