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Mastering

Episode 2: Meredith Whitney


TABLE OF
CONTENTS

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3
MEET MEREDITH
15
THE WIDE WORLD OF
The oracular analyst embodies the WHISTLEBLOWERS
power of research and storytelling 4 individuals who called out
corporate malfeasance

5
HOW TO SPEAK INVESTOR 17
Put your mouth where your money is
CASE STUDY:
THE TRAGEDY OF COMMONS

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A BRIEF HISTORY OF
Meredith’s market-shaking foresight
did not end with the financial crisis

MODERN MARKETS
A century of peaks and troughs,
plus a few instructor milestones
19
ASSIGNMENT

11
CLOSING BELL QUIZ
Find out how much of Meredith’s
episode you’ve absorbed
TOP DOWN, BOTTOM UP

20
Investors can think big or go granular;
Meredith does both

13
MEET STEVE EISMAN
MEREDITH’S READING LIST
9 books (and one magazine) from the
instructor’s shelves

A Wall Street hell-raiser who shook


things up a decade before Meredith

MasterClass is not a registered investment, legal, or tax adviser or a broker/dealer. Nothing contained in this class or
related materials is intended to be investment or financial advice. Please consult a financial professional before
making any investments. In addition, no instructors in this class have been paid to promote any securities or service in
this class, and nothing in this class is an offer or solicitation to buy or sell any securities.

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3
MEREDITH
WHITNEY
Founder and CEO, Meredith Whitney Advisory Group

Years before her research shook the very foundations of Wall Street, Meredith
was a history major—not the most obvious background for someone who makes
a career of plowing through financial records. As an analyst at Oppenheimer &
Co., an American multinational brokerage and investment bank, she focused on
“getting to the bottom of things” through tireless work and clear storytelling.
In 2007, she dug deep to understand what was really happening at Citigroup,
one of the largest banks in the world.
She asked the tough questions. She did the complicated math. And through
dogged analysis that others had shirked, Meredith streamlined and simplified
Citigroup’s seemingly intentionally tangled financials and deduced the problem:
The company was vastly over-leveraged versus its peers and would no longer be
able to pay its dividend. (Leverage: debt that allows the holder to invest more
aggressively.) She published a report on October 31, 2007. Days later, Citigroup’s
CEO resigned; within a month, the company raised capital and cut its dividend.
Meredith is widely credited with predicting the 2008 global financial crisis:
the deepest economic decline since the Great Depression. In 2009, she founded
the Meredith Whitney Advisory Group, offering market insights to clients rang-
ing from individuals to governments.

Education
Brown University
Providence, Rhode Island; Bachelor of Arts

Risk and Reward


Meredith’s Citigroup analysis illuminates the sometimes explosive relationship
between risk and reward. Citigroup used leverage to supercharge its returns.
That worked well—until it didn’t.

Alias
After Meredith’s prescient Citigroup analysis, she came to be known as the
Oracle of Wall Street.

In Her Words
“The role of being an analyst is to empower investors—to know how
to invest and why to invest. And that’s all about storytelling.”

4
HOW TO SPEAK INVESTOR
Alpha believe in and hold it for years, spends is a cold, hard truth. So by
Generally refers to an asset or port- knowing there will be bumps along analyzing a company’s cash flow
folio’s return (profit) above and the way. American mega-investor over time, you can get a better sense
beyond what you’d get by investing Warren Buffett is known for his of its true value.
in the market. If Standard & Poor’s buy-and-hold method of investing.
500 index—a.k.a. the S&P 500— Commodities
provides an annual return of 10 Capital Raw materials such as corn, wheat,
percent and your portfolio hauls in A squishy word that can mean differ- and crude oil. Typically investors
15 percent, that 5 percent spread is ent things in different financial areas; use financial instruments like
your alpha. In the context of Ray’s in an investing context, capital refers “futures contracts” (the agreement
“holy grail” strategy (discussed to assets that can be deployed to get to buy an asset in the future at a set
further in Ray’s episode), alpha more assets, as opposed to cash for price) to gain exposure to a com-
refers to an individual stock, as day-to-day operations. Any shares modity without having to actually
opposed to an index. of stock you own are capital. If you store bushels of corn in their garage.
have a 401(k) plan, that’s capital. Commodities are an additional way
Bears and bulls Cash in a savings account you plan to diversify a portfolio.
A pair of investing archetypes to spend on stocks: capital. The cash
reflecting the health of and perspec- in your checking account that’s used Compound returns and interest
tives on markets. Bears think prices for rent and groceries: not capital. The happy state of earning interest
will go down; bulls think they’ll go income on existing interest income.
up. Likewise, a “bull market” is an Capital gains Let’s say your “rate of return” is 10
optimistic period of growth and a If you sold a share of stock for more percent, meaning that each year your
“bear market” is a glum period of than you paid for it, that’s a capital portfolio grows by 10 percent. (If you
falling prices. If the stock market gain. (Selling for less is a capital own a bond that pays you 10 percent
keeps running up? A bull run. loss.) If you’ve held the stock for a interest, it works the same way.) After
year or more, this is considered a one year, $100 becomes $110. And
Beta long-term capital gain and is taxed at after two years it becomes $121 ($100
A measure of price volatility. a special rate—0 percent, 15 percent, initial + $10 year one interest + $11
Specifically, it looks at how much or 20 percent, depending upon your year two interest), as you’re also
the price of a stock goes up or down income level, which for many inves- earning interest on the $10 gains
in relation to the market. If a stock tors is a lower rate than their normal from year one. At 40 years, that hum-
goes up 3 percent whenever the S&P tax bracket. This is one reason that ble $100 is worth $4,525.93. This is
500 goes up 1 percent, that has a wealthy individuals often pay a lower why many financial advisors stress
higher beta than a stock that goes up effective tax rate than you might the importance of saving for retire-
2 percent when the S&P goes up expect: Much of their income comes ment as early as possible.
1 percent. Back to Ray’s holy grail: from capital gains.
Here, beta refers to indexes such as Concentrated portfolio
the National Association of Securities Cash flow A portfolio whose assets reside
Dealers Automated Quotations All kinds of accounting trickery mostly or entirely in one industry or
(a.k.a. the Nasdaq) or the S&P 500. (such as the arcane minutiae of how niche. This can be riskier than a
assets are depreciated) can make the diversified portfolio (see: Diversifi-
Buy and hold reported “profits” of a company cation), as a single setback for the
An investing style with no particular open to interpretation and debate, industry—like a plunge in oil prices,
“sell date” in mind. The goal here is but at the end of the day, the actual if you’re invested in that industry—
to buy a strong stock or asset you cash that a company receives and will dent the entire bunch.

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Day-trading This implies a discount rate of Exchange traded fund (ETF)
The act of buying and selling stocks roughly 10 percent—it translates These funds allow you to invest in
with the intention of holding them future value to present value. indexes such as the S&P 500 and the
for an extremely short duration, Nasdaq 100 Index; there are also
sometimes minutes or seconds. Also EBITA / Earnings ETFs for specific industries and
called “scalping.” An awkward acronym that stands for geographies. ETFs can be a way to
Earnings Before Interest, Taxes, and add diversification to your portfolio
Diversification Amortization, and a measure of a without having to buy dozens of
The concept of reducing risk by company’s profits. The idea is that the individual stocks.
investing in a wide range of assets. A “ITA” chunk of this term is less relevant
portfolio that has a mix of stocks, than the cash a company generates Fixed-income asset
bonds, and real estate would be more from its operation, so this is a way to Generally any kind of asset that
diversified than a portfolio with a filter out the accounting noise and pays you a predetermined amount
single stock or multiple stocks repre- focus on the essence of the business. of interest or dividend. A government
senting the same industry (see: Con- bond or corporate bond is a fixed-
centrated portfolio). Edge income asset.
An advantage that you have over
Dividends other market participants. If you Fundamental analysis
Cash payments that companies have a PhD in quantum physics and A way of analyzing stocks or other
make to the shareholders. Not all understand a company’s tech prod- assets by researching the “funda-
companies pay dividends: Larger ucts better than Wall Street, this mentals” of the company, such as its
and more established companies are could be your edge. products and profit margins. This is
more likely to do so; companies in distinct from technical analysis (see:
“growth mode” often do not. Efficient market hypothesis Technical analysis), which takes
Increases in a company’s dividend The idea that financial markets have into account only the chart patterns
payouts are often seen as a sign of already absorbed, or “priced in,” all of prices.
financial health. relevant trends and data. If you
suspect a company will have a ban- Hedging / Hedge fund
Discount rate ner year, the odds are that many oth- The practice of reducing risk by bal-
This term has two meanings. In the ers believe this, too, and the compa- ancing one asset class against another:
context of banking, it refers to the ny’s stock price already reflects your If you take a position in one asset
interest rate that the U.S. Federal optimism; therefore it is very difficult (such as buying a stock) that offsets
Reserve charges commercial banks to “beat the market,” as the market the risk of another asset (such as short
for short-term loans. So whenever knows what you know (and then selling a stock), then you have just
you see in the news that the Fed will some). Some value investors argue hedged (see: Short selling). The
“raise the rates” or “lower the rates” that this theory does not reflect real- term has broadened to include funds
(usually to combat inflation or stim- life market performance, which can that are actively managed by financial
ulate economic growth, respec- be influenced by irrational choices. experts and designed for wealthy
tively), that refers to the discount investors.
rate. But in the context of investing Equity
analysis, the discount rate refers to On a technical level, equity refers to Index fund
how much a future amount of money how much of a company’s assets A financial instrument that aims to
should be “discounted” to translate would be returned to shareholders in perfectly track the overall perfor-
it into today’s dollars. Imagine some- the event of liquidation. Conversa- mance of a market or industry. The
one saying they will give you $1,000 tionally, equity is often used as a most famous index fund is the S&P
today or $1,100 one year from now, shorthand for stocks. (As in, “my 500, a collection of 500 stocks
and you are fine with either option. portfolio is half bonds, half equity.”) representing the largest companies

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in the United States. Buying shares value of your house rises to $360,000. Market capitalization
of an index fund like the S&P 500 This is a 20 percent increase on the (or market cap)
is generally considered to be less home, but a 100 percent increase of The value of a company as defined
risky than buying shares of just one your cash investment ($60,000)— by its worth on the open market. It’s
stock, as the risk is spread across and that’s the power of leverage. easy to calculate: Take the total
the entire market. Of course, if the home plunges in number of stock shares and multiply
value to $200,000 and you are it by the price of each share. So the
Initial public offering (IPO) forced to sell, you’d be on the dark market cap of a company with 10
The first appearance of a company’s side of leverage. million shares, each valued at $10, is
publicly traded shares on an $100 million.
exchange such as the New York Macro environment
Stock Exchange or the National The broader state of the economy Market correction
Association of Securities Dealers or an industry, as opposed to the If a market (such as the S&P 500)
Automated Quotations (a.k.a. the “micro environment” of a specific loses between 10 percent and
Nasdaq). entity. Rising inflation concerns the 20 percent of its value, it is said to
macro environment; a company be a “correction.” If the decline is
Intrinsic value struggling to ship orders does not. more than 20 percent, the ensuing
What an asset is actually worth, period is known as a bear market.
even if no one is willing to buy it. A Margin
speculative asset like Bitcoin might The profit margin, or gross margin, Net present value (NPV)
have no intrinsic value (outside of is a straightforward measure of A crucial concept in finance and
transactions, you can’t do much with how much money a company is investing, the NPV takes all the
it), but a snowmobile company has making after subtracting costs. expected cash flows in the future—
the intrinsic value of the snowmobiles This term can also refer to invest- both inflows and outflows—and
themselves, plus any future earnings ing “on margin,” meaning you then “discounts” them back to the
from renting them out. effectively borrow money to buy an present, using a discount rate. The
asset. This can both supersize upshot? The NPV reflects that $100
Investment thesis returns and add risk. today is worth more than $100
The underlying theory for why tomorrow, so it effectively “trans-
you want to invest in an asset. If Margin call lates” all future streams of income
you believe semiconductor compa- If you go on margin to increase (or costs) to their present-day value,
nies are a smart play because the your investment size, the brokerage which is useful for making invest-
growth of artificial intelligence will will generally require that you have ment decisions.
require the world to have more a certain amount of collateral in
computing horsepower, you have the account to back up the loan. If P/E ratio
an investment thesis. that balance dips too low, you The price (P) of a given company’s
might get a margin call from the stock divided by its earnings (E)
Leverage broker warning you to increase a.k.a. its profits. The P/E ratio is
A way of borrowing capital to invest your collateral—or your investment commonly used as a quick gauge of
more; you could amplify potential might be liquidated. how “expensive” a stock is.
returns—but also potential risk.
Think of a home loan: A house Margin of safety Retail investor
costs $300,000 and you pay $60,000 The concept of paying less than what Most likely: you. “Retail” refers
cash as a down payment, meaning a stock (or any asset) is truly worth, to nonprofessional individual
the bank loans you $240,000 for the giving you a buffer in case your cal- investors, as opposed to big firms
balance. Then the neighborhood culations are a bit off. Also the title of like hedge funds.
becomes more desirable and the Seth Klarman’s 1991 book.

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Return smaller investors to purchase—such whether you should try and “time
A shorthand for profit, usually repre- as the U.S. multinational retail behe- it” perfectly so that you buy at a
sented as a percentage. If you invest moth Amazon reaching $2,785 per period of relatively low prices. This
$1,000 and the next year it’s worth share in June 2022—it often splits is tricky: Prices can look expensive,
$1,200, you just fetched a return of into smaller shares (20 to 1, in but then they might keep going up.
20 percent. Nicely done. Amazon’s case) to become more (If you thought that the S&P 500
affordable. Crucially, no value is looked too expensive in 2012, for
Secular gained or lost in a split to current example, and hoped to “time the
In this context, secular has nothing shareholders; think of it as cutting a market” to buy when prices dipped,
to do with religion; it refers to trends pizza into thinner slices, or someone you would have missed a decade-
that hold true for a long period of taking your $5 bill and giving you long bull run.) Hence the old saying:
time. The growth of e-commerce as five $1 bills in return. “Time in the market beats timing
a result of technological advances is the market.”
an example of a secular trend. Swing trading
Buying and selling stocks with the Valuation
Securities intention of holding them for a What a company or any asset is
A capacious term encompassing period of days or weeks or months; actually worth. There are many
virtually any financial instrument swing trading stands in contrast to ways to determine valuation (and
that can hold value. Stocks and day-trading and long-term “buy and this is often the subject of debate),
bonds are securities; cash deposits hold” investing. such as analyzing predicted cash
and most pension funds are not. flows, comparing the company or
Technical analysis asset to similar ones, or calculating
Short selling Analyzing an asset’s prices based the market value of the company’s
“Going short” means borrowing purely on its metrics (what it looks stock price.
shares or other assets from a broker- like on a chart) while ignoring its
age firm so that you can sell them at “fundamentals,” such as the stability Value investing
today’s price (say, $1), ideally buy of the underlying entity (see: Funda- A financial philosophy, conceived in
them back at a later date at a lower mental analysis). Some investors the early-20th century, by which
price (say, 50 cents), and net the dif- use technical analysis, some use fun- investors seek out companies whose
ference, less any brokerage fees. damental analysis, and some use a true value is potentially higher than
When you go short, you’re taking the combination of both. the value reflected in the price of
bet that the price of a stock will go their shares. Instructors Joel Green-
down versus up. Time value blatt and Seth Klarman are value
The overarching concept that money investors.
Small cap, mid cap, and large cap is more valuable today than in the
“Cap” as in market capitalization. future. Terms such as discount rate, Zero-sum game
Small-cap stocks have a market capi- net present value, and compound The theory that for every “winner”
talization between $250 million and interest are all in service of this larger in a financial transaction, there is a
$2 billion; mid cap between $2 billion theme—translating the future value “loser” on the other end, so ulti-
and $10 billion; large cap more than of assets into present-day estimates. mately the sum of total profits across
$10 billion. One way to diversify a (This term also refers to a component the entire game is zero. Hedge fund
portfolio is to have a mix of small-cap, of options trading.) legend (and MasterClass instructor)
mid-cap, and large-cap companies. Ray Dalio sees investment in individ-
Timing the market ual stocks as a zero-sum game—he
Stock split Let’s say you want to invest $1,000. also calls it a “talent war”—and
When the price of a stock gets so One of the oldest (and most index investing as an endeavor that
high that it becomes prohibitive for debated) questions in investing is can benefit everyone involved.

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24,000

20,000
A MINI-HISTORY OF
Billions of Chained 2012 Dollars

16,000
MODERN
12,000 MARKETS
Explore a century of financial
peaks and troughs, plus a few career
8,000 milestones from the instructors

4,000

0
1929 1975
Year

1929: A stock market crash triggers method by which investors identify 1973: Due to a total oil embargo
the Great Depression, a decade-long undervalued entities through imposed on the U.S., the Netherlands,
economic rut that sees nearly one exhaustive research. and Denmark during the 1973 Arab–
in four Americans unemployed. Israeli War, both unemployment and
The era’s ravages would influence 1949: Australian American investor inflation skyrocket—a phenomenon
a century of economic policy, such Alfred Winslow Jones launches the dubbed “stagflation.”
as the Federal Reserve working to world’s first hedge fund, using a
raise or lower interest rates. range of investing strategies in order 1975: American upstart Ray Dalio
to “hedge” his bets. launches the hedge fund Bridgewater
1941: The U.S. enters World War II, Associates, where he creates
jump-starting the economy and end- 1965: American investor Warren market-beating portfolios using the
ing the Depression. Buffett, a student of Graham’s, takes power of diversification.
control of a struggling textile manu-
1949: The Intelligent Investor, a book facturer called Berkshire Hathaway. 1982: Seth Klarman, a New York City–
by English American economist and Under Buffett, it becomes one of the born investor in his mid-20s, joins a
investor Benjamin Graham, is pub- largest holding companies in the hedge fund called Baupost Group.
lished. It will come to be viewed as world. (In 2022 its estimated net
the bible of value investing—a worth was just shy of $1 trillion.) (Continued on the next page)

Graph represents real gross domestic product; source: U.S. Bureau of Economic Analysis
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24,000

20,000

Billions of Chained 2012 Dollars


16,000

12,000

8,000

4,000

0
1982 2022
Year

1985: Another American value inves- 22 percent. (An index is a financial crisis could be on the horizon. Days
tor, Joel Greenblatt, launches a hedge instrument that can be used to mea- later, Citigroup’s CEO resigns.
fund called Gotham Capital, using a sure the overall performance of a
framework called “the magic formula” market or industry.) 2008: U.S. investment bank Lehman
(explored in his episode) to guide his Brothers files for bankruptcy. This,
investments. 2001: The dot-com bubble bursts. preceded by a housing bubble and a
Buoyed largely by the hype of new dearth of regulation, triggers the
1987: Around the world, markets internet companies, the tech-heavy Great Recession, which lasts some
crash in response to a tangle of new Nasdaq stock market index rose two years.
financial products, trade deficit pol- drastically from the mid-1990s to
icy changes, and market jitters. 2001—but this frothy market was 2022: In a historically lengthy bull run
October 19, which would come to be short-lived. (that is, a period of growth and gen-
known as Black Monday, sees the eral investor optimism), the S&P 500
Dow Jones Industrial Average—one 2007: American financial analyst posts a cumulative return of 800 per-
of three major stock market indexes, Meredith Whitney publishes a report cent since 2009. For some, this period
the others being Standard & Poor’s on the U.S. multinational bank Citi- becomes a cautionary tale about the
500, or the S&P 500, and the Nasdaq group and its precarious financial perils of keeping money in cash and
Composite index—drop more than health, warning that a larger financial missing out on historic run-ups.

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TOP DOWN,
BOTTOM UP
When it comes to building an investment thesis, you can try to
view the big picture or you can zoom in. Meredith does both

Top Down Bottom Line


Also called macro analysis, the top- There’s no law that says you have to
down approach takes in broad eco- stick to one of these two approaches.
nomic trends like gross domestic Meredith essentially asks, Why not
product, unemployment levels, and use both? “I always take a large secu-
inflation. If you’re asking, “How is lar theme [i.e., a trend that holds true
the construction industry expected for a long period of time] that makes
to react to a hike in interest rates?” sense within the macro environment
you’re wearing your top-down hat. and then drill down,” she says. She
This could lead to investment in an takes stock ideas from the bottom-up
entire sector—or the decision to stay approach, yielding a combination
out of the market. that has “great data on the top and
really granular data on the bottom.”
Bottom Up
The micro side of the analysis coin.
Here you drill into the details of a
company and analyze variables like
its balance sheets, cash flow, debt,
inventory levels, leadership team,
products, customer churn, and
“The great
growth trends. (Bonus: Much of this
information exists in the public
combination
record.) Bottom-up analysis can sug-
gest hyper-specific investing ideas.
of the two is
that you’ve
got data on
both sides.”
­—MEREDITH

11 
Top Down

Secular theme
Macro environment
Industry

Meredith researches both “secular


themes” and individual stocks. When
the two approaches begin to overlap,
“you’ve got a really good investment
idea,” she says.

Specific companies
Research/questions
Narrowing down

Bottom Up

12
MEET

STEVE EISMAN
A hell-raising analyst and trader who shook up
Wall Street a decade before Meredith

When working for Oppenheimer Fund; Emrys Partners, LP (which he


as a junior analyst, Meredith had a founded); and the Eisman Group,
brilliant and eccentric boss: Ameri- a subsidiary of private-wealth firm
can analyst and investor Steve Eis- Neuberger Berman.
man. Meredith says Eisman was Even though it’s unlikely you will
“irreverent” and “unorthodox”— be a key player in a trillion-dollar
and a great mentor. (His wife once financial crisis (fingers crossed!), the
described him as “sincerely rude.”) principles and habits of both Eisman
Eisman, who began his career as a and Meredith are useful to any inves-
lawyer, liked to devour documents tor: Ask tough questions, challenge
and hunt down facts. As a stock assumptions, and don’t assume that
analyst, he asked incisive questions complicated equals correct.
and chased down the answers.
According to the 2010 book The Big
Short by American author Michael
Lewis, Eisman once found a set of
financial statements lacking and
told the relevant CEO that it was
“toilet paper.”
Just as Meredith did the math
and wrote a report that exposed the
financial cracks at Citigroup, in 1997
Eisman published a report that
highlighted the shaky accounting
and hidden risk of subprime loans
(in a nutshell, home loans offered to
people with low credit scores). He
cut through the complexity to dis-
cover the deeper truths, heedless of
their feather-ruffling potential.
Following his time at Oppen-
heimer, Eisman stayed in the game,
serving as a portfolio manager at U.S.
firms FrontPoint Financial Services

13 
“Math has no opinion.”—MEREDITH
What it means: It’s easy to get swept up in hype and euphoria while investing—and
MONEY conventional wisdom can seem, well, conventional. But when Meredith crunched the
TALKS numbers to investigate subprime mortgage packages in 2007, she found that the cold,
hard math (a gap in banks’ balance sheets of $80 billion) ran counter to Wall Street’s
bullish attitude. “I thought surely I was crazy, but the math was the math,” she says.
And math doesn’t care what overzealous investors think.

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15 
THE WIDE WORLD OF
WHISTLEBLOWING
Meet 4 individuals who called out corporate malfeasance

It’s easy to look the other way when A. Ernest Fitzgerald Sherron Watkins
you see something that looks fishy. In 1968, as a cost analyst for the U.S. In 2001, as a vice president at the
But when Meredith realized that Air Force, A . Ernest Fitzgerald U.S. energy-trading company Enron
Citigroup was in hot water, she did exposed a $2 billion cost overrun by (then the nation’s seventh-largest
the hard thing and spoke up, pub- the American security and aerospace company), Sherron Watkins looked
lishing a report that presaged the company Lockheed Martin and testi- closely at the numbers and noticed
2008 global financial crisis. fied before Congress. This saved the some sketchy math that might even
People who crunch the numbers, U.S. government more than $270 mil- be criminal. She wrote a memo to
spot a problem, and then raise the lion and eventually led to the Whis- CEO Kenneth Lay, spelling out her
alarm put their careers and reputa- tleblower Protection Act of 1989. The concern that these accounting indis-
tions on the line. Their efforts can real hero here? Arguably, it’s Fitzger- cretions could tank the company, and
expose extreme risk—and in some ald’s wife, Nell. As she said in an urged him to take action. He did not.
cases fraud—and protect consum- interview with the American maga- Watkins’s sleuthing triggered
ers. These so-called whistleblowers zine People, she urged her husband to Enron’s bankruptcy and ultimately
are usually far from the spotlight, tell the truth no matter how hard it sent its top executives to jail.
toiling away in their cubicles. Here was: She told him she couldn’t live
are four brave (and complex) souls with a man she didn’t respect. Cynthia Cooper
who used their smarts and guts to As the vice president of internal
expose wrongdoing. Mark Whitacre audit at WorldCom (one of America’s
A complicated whistleblower. The largest telephone companies at the
Archer-Daniel-Midland Company is a time), Cynthia Cooper led a secret
U.S. multinational outfit that deals in investigation in 2002 to uncover more
food commodities like high-fructose than $3.8 billion in hidden losses.
corn syrup, starch, and peanuts. In For their heroics in whistleblowing,
1992, executive Mark Whitacre went American magazine Time put both
undercover (even wearing a wire) and Cooper and Enron’s Watkins on the
worked with the FBI to expose a cover as Persons of the Year.
price-fixing scheme—while embez-
zling $9 million from the firm, a gam-
bit that landed him in jail. You might
recognize Whitacre as American actor
Matt Damon’s character in the 2009
movie The Informant!

16
CASE STUDY

THE TRAGEDY
OF THE COMMONS
Meredith’s market-shaking foresight did not
end with the financial crisis

When people have free access to a dollars are spent on (roads, bridges,
public resource, it is natural for firefighters, schools) are “discretion-
them, according to a popular eco- ary” and are prone to being gutted.
nomics theory known as the tragedy As a state’s critical resources are
of the commons, to act in their own depleted, people with means (that is,
self-interest and use said resource those who pay higher taxes) leave that
liberally. But over time that resource state and tax revenues dwindle. And
can be depleted. Example: Overfish- voilà: a tragedy of the commons.
ing. When too many people eat fish, Meredith was highlighting risk
each acting in their own self-interest, while offering a keen-eyed look at the
the supply of fish dwindles and we macro-economic landscape—both of
risk extinction. which can lead to smart investing. If
So what does this have to do with people move from some states, that
investing? In 2010, three years after means upside in other states. “There
she exposed the risks to Citigroup, were certain areas of the country
other banks, and the system at large, that would make for easy growth,
Meredith turned her attention to and industries that would have an
another complicated network that easy glide path for growth,” says
contained more risk than people Meredith. Picking these precise
realized: the financial health of industries and stocks isn’t easy. But
America’s states. Weighing in at some understanding the landscape can
600 pages, the report she named help point you in the right direction.
“The Tragedy of the Commons”
arrived in September of that year.
“Most people don’t appreciate
the fact that there are only two
things that are guaranteed under
states’ tax programs,” Meredith says,
“and that’s pensions and bonds.”
Every other public good that tax

17 
18
AS SIGNMENT

CLOSING BELL QUIZ

How much of Meredith’s episode (and this guide) have you absorbed?
Try this quiz and find the answers on the back page

1.  , a discipline typically associated with the humanities, is a


crucial skill for analysts, according to Meredith.

2. Y
 ou could say that Meredith’s degree in helped her in
this regard.

3. C
 itigroup’s problems in 2007 were largely to do with , meaning
debt that allows the holder to invest more aggressively.

4. W
 hen you’re developing an investing thesis, a theme is one
that concerns long-term trends unfolding at the macro level.

5. D
 uring the Great Depression, some in Americans
were unemployed.

6. O
 ctober 19, 1987, a.k.a. Black Monday, saw the Dow Jones Industrial
average drop percent.

7. I n , firebrand analyst Steve Eisman published a report on


the threats posed by subprime mortgages.

8. I n her 2007 report, Meredith predicted that Citigroup would no longer


be able to pay its .

9. In 2001, an executive named Sherron Watkins discovered suspicious


accounting at her employer ; the following year, Cynthia Cooper
led a secret investigation of , where she was a vice president.

10. According to Meredith, just two things are guaranteed under U.S. states’ tax
programs: and .

19 
MEREDITH’S READING LIST
1

Showdown at Gucci Gulch:


Lawmakers, Lobbyists, and the
Unlikely Triumph of Tax Reform
by Jeffrey H. Birnbaum and
Alan S. Murray

Once in Golconda: A True Drama of


Wall Street 1920–1938
by John Brooks

The House of Morgan: An American


Banking Dynasty and the Rise of
Modern Finance and Titan: The Life 1 2
of John D. Rockefeller, Sr.
by Ron Chernow

Capitalism and Freedom


by Milton Friedman

Our Brave New World


by Anatole Kaletsky, Charles Gave,
and Louis-Vincent Gave

A Random Walk Down Wall Street


by Burton G. Malkiel

The Wealth of Nations


by Adam Smith

3 4
The Prize: The Epic Quest
for Oil, Money & Power
by Daniel Yergin

The Economist  Meredith is not a character in the 2015 movie The Big Short,
(British magazine) but she looms large in the bestselling book that it’s based on.
Michael Lewis, an American financial journalist and the book’s
author, featured her in the opening chapter. He describes an
analyst who commanded attention with the force of her find-
MOVIE ings—who exhorted her colleagues to consider the dubious
MOGULS quality of a brokerage or bank’s assets, the funds they’d used
to buy those assets, and the value those assets might hold if
the bottom fell out.

20
CREDITS
Cover of The Little Book That Beats the Market
Title: The Little Book That Beats the Market
Author: Joel Greenblatt
Date: 2005. Publisher: John Wiley & Sons Limited

Images of Benjamin Graham and David L. Dodd


University Archives, Rare Book & Manuscript Library
Columbia University Libraries

Images from the film The Big Short


Everett Collection

Headline from The New York Times


The New York Times © 2014
All rights reserved. Used under license

Image of Alfred W. Jones


Photography by Fabian Bachrach ©

Stock footage
Periscope Film, A/V Geeks, Prelinger Archives, and Pond5

Various images
Getty Images and Alamy

The Closing Bell Quiz answers


1. Storytelling 2. History 3. Leverage 4. Secular 5. One in four 6. 22
7. 1997 8. Dividend 9. Enron; WorldCom 10. Pensions; bonds

21 

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