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Lesson 4:

Security analysis
Security analysis of common stock

Process
• Gather information
• Organise information into logical framework
• Use information to determine intrinsic value

Intrinsic value
• Measure of the underlying value of a share
• Good investor will only buy stock if market price < intrinsic value
• Depends on several factors
• Stock’s future cash flows
• Discount rate
• Risks associated with future performance
Security analysis of common stock

Top-down approach

Step 1 – Economic analysis


• Analyse the general state of the economy and potential effects on businesses

Step 2 – Industry analysis


• Overall outlook for the company’s specific industry
• Company’s competitors

Step 3 – Fundamental analysis


• Current financial performance of company
• Develop expectations of company’s future performance

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