1.

Food & Beverages (swiggy,DoorDash) & Groceries Ex – Blinkit, FoodRocket

 Commissions from restaurants

 Delivery/Convenience charges
 Surge Prices
 Onplatform Advertising
 Premium programs (extra cost for fast delivery)
 Loyalty programs (Swiggy one, Zomato gold)
 Others: tips for delivery agents, cancellation fee,

2. Apparel
Eg. Nike/Adidas/Puma etc.
 Sale of products (footwear, apparel etc.) to customers, wholesalers etc
 Franchise model (for offline stores)
 Shipping Charges (Express Shipping, Expedited Shipping, Standard Shipping)

3. Personal Care – Beauty & Cosmetics (Nykaa,Sephora)

 Sale of Products (different pricing for luxe, natural products, etc)
 Commission/markups from other brand products
 Shipping & Delivery charges
 Onplatform advertising
 Offline stores – products, advertising in the store
 Apart from online and offline platforms, Sephora is leveraging snapchat to
monetize.

4. Electronics/appliances
1. Apple
 Product Sales (I-Phone, I- Mac etc.)
 Subscription fees associated with iTunes Store, iCloud, Apple Music, etc.
 Extended Warranty fees for its products.
 30% commission on app revenues from in-app purchases, subscriptions,
and paid app downloads
 Ad Revenue (Apple In-house search ads)
2. LaptopDell/IBM/HP
 Direct Selling (Through stores, website etc.)
 Extended warranty for products
3. Semiconductor Nvidia/Qualcomm/AMD
 Sale of Graphics Card
 Compute & Networking (includes data centre platforms and systems for
AI, HPC, and accelerated computing.)

5. Sport Equipment
 Eg. DuraFit, FitKing etc.
 Selling of Products (Treadmill, Cycles etc.)
 Selling of products related to equipment’s (eg. Treadmill oil etc).
 Extended Warranty fees for gym products
 Levying of Shipping and Delivery Charges
 Advertising on Social Media platforms like Instagram etc.

6. Home furniture / furnishings

Eg. IKEA
 Franchise fees- (IKEA franchisees pay Inter IKEA Group an annual fee of 3%
of their net sales)
 Sale of ready-to-assemble furniture
 Sale of catalogs and other materials
 Unique structure of its physical stores (People tend to buy more products than
usual)
 Customer-friendly online stores

Sources:
https://www.elluminatiinc.com/swiggy-businesss-model/
https://businessmodelanalyst.com/uber-eats-business-model/
#Uber_Eats_Customer_Relationships
Nike Business Model (businessmodelanalyst.com)
https://revenuesandprofits.com/how-nike-makes-money-understanding-nike-business-model-
core-elements/
https://finshiksha.com/company-simplified-nykaa/
https://www.retaildive.com/ex/mobilecommercedaily/sephora-uncaps-new-stream-of-mobile-
revenue-via-shoppable-snapchats
The Business Model of Apple - How Apple Inc. Makes Money! (marketing91.com)
Business Model of Dell - How does Dell Make Money? (marketing91.com)
How Apple pushed its ad-vantage (axios.com)
Ikea Business Model (businessmodelanalyst.com)