Professional Documents
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ALLERGY ALERT TEST
After your Professional Consultation you may need to carry out an
Allergy Alert Test 48 hours prior to proceeding with a color service.
1
MIX 5 GRAMS COLOR WITH
5 GRAMS DEVELOPER.
2
APPLY THE COLOR TO
1 cm2 DIRECTLY BELOW
LOVE IT, SNAP IT, SHARE IT.
THE CROOK OF THE ELBOW.
#
3 PINTEREST TWITTER
LEAVE THE COLOR UNCOVERED
FOR 45 MINUTES. THEN RINSE
THE AREA WITH LUKEWARM
WATER AND PAT DRY WITH A
CLEAN TOWEL.
4
ASK THE CLIENT TO EITHER
COME BACK TO THE SALON
AFTER 48 HOURS OR CALL YOU
TO INFORM YOU OF THE RESULT.
48 THE WELLA PROFESSIONALS HELPLINE: 0845 7045775 (UK), (01) 4160900 (IRELAND)
HOURS
Did you know that 2 more demi-permanent color services per week can
increase your revenue by 6 %?
COLOR TOUCH enables you and your clients to get into fashion forward color.
Experience the shine and vibrancy of a permanent color with the low-
commitment of a demi-permanent color.
50 % of clients aged 18–34 want to have fun and experiment with their hair.
* COLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0) and COLOR TOUCH Relights.
COLOR TOUCH IS THE PERFECT FASHION
ACCESSORY: CLIENTS CAN CHANGE
WHENEVER INSPIRATION HITS.
MARK DEBOLT
I ALWAYS GO FOR
JAYSON
COLOR TOUCH: IT GIVES
ME UNLIMITED CREATIVE
POSSIBILITIES.
GRAY
JAYSON GRAY,
INTERNATIONAL CREATIVE DIRECTOR, TONI & GUY
SOFT OMBRE
S HE C A N R O C K
A SOFTER OMBRE
Soft Ombre allows clients to enjoy a gentle touch of the sun all year round:
For the girl who doesn’t mind being mistaken for a sunkissed celebrity now and then.
W H Y N OT T RY?
Natural lights COLOR TOUCH 6/35 + 5/0 /07 COLOR TOUCH 8/71 + 8/0 (1 : 1)
+ COLOR TOUCH Emulsion 1.9 % COLOR TOUCH Emulsion 1.9 % 10–20 min
20 min
Cool/Warm Ombre COLOR TOUCH 7/75 + 8/71 /00 + /3 COLOR TOUCH 9/03 + 10/6 (1 : 1)
+ COLOR TOUCH Emulsion 4 % COLOR TOUCH Emulsion 1.9 % 15 min
20 min
* on existing
highlighted hair
HIDDEN TWIST
S HE C A N T E A S E WI T H
A HIDDEN T WIST
Hidden Twist allows clients to enjoy the best of both worlds: She can show her
sweet side then tease her true colors with a toss of her locks. That’s versatility!
COOL ROSE COLOR TOUCH 9/16 + 0/68 (20 : 1) SCREAMING PINK COLOR TOUCH Relights /86 + /56
+ COLOR TOUCH Emulsion 1.9 % (5 : 1) + COLOR TOUCH Emulsion 1.9 %
TANGERINE DREAM COLOR TOUCH 10/0 + 0/43 (10 : 1) ROYAL VIOLET COLOR TOUCH Relights /06 + /56
+ COLOR TOUCH Emulsion 1.9 % (2 : 1) + COLOR TOUCH Emulsion 1.9 %
VIOLET DAWN COLOR TOUCH 10/6 + 0/68 (30 : 1) ORANGE SNAP COLOR TOUCH Relights /34 + /06
+ COLOR TOUCH Emulsion 1.9 % (2 : 1) + COLOR TOUCH Emulsion 1.9 %
MATTE RED
S HE ’L L L OV E M AT T E R E D
WITH ALL OF HER HEART
Matte Red is the new red. It doesn’t shout or scream, it softly seduces.
She will be adored: wear it, love it, own it.
Suitable for all clients and all starting tone levels to boost shine in no time – perfect
for non-color clients just before doing the cut to refresh shine between colorations
or to gloss the hair as a final step directly after a painting/highlighting service.
[ Fades beautifully.]
SHADE RECOMMENDATION
for the best shine results, use all shades tone
depth 4 and lighter.*
* [ Except shade directions: /0, /1, /71, /8, /81, /89, /98 ]
NE E D T O P E R K U P HE R
HIGHLIGHTS?
RELIGHTS
COLOR TOUCH Relights gives clients a refresh to their highlights and the
spring back in their step. Because faded highlights are a fashion no-go.
The Smart Selective Formula in COLOR TOUCH Relights only acts on the
highlighted or pre-lightened hair and guarantees brilliant shading or
refreshing of blonde and other fashion highlights, while the surrounding
hair gets a vibrant shine.
Seeks for vibrant, rich, Asks for more edgy, Needs more gray coverage, Looks for a tonal boost or Seeks sunkissed beach hair or Seeks for low-commitment,
WHO
gentle color. creative results. but looks for gentleness. refresh on pre-lightened hair. wants to be a little bit brighter. fun color.
Low-commitment, flexible Tonal intensity, creative Up to 70 % gray coverage. To refresh Blondor & Magma A gentle introduction to lightening New fashion forward matte
ammonia free multifaceted mixing or vibrant color color/highlights whilst giving the and brightening on virgin hair: gloss with a fine blend of
hair color for clients that results. surrounding hair a vibrant shine. for a sunkissed holiday look. color pigments for a diffused
WHAT
• Creativity • Creativity • Add depth and tone • Glossing • Changing tone • Matte Glossing
• Enhancing • Enhancing • Color Correction • Refreshing • Changing Tone
• Add depth & tone • Add tone • Add tone • Color Correction
COMMITMENT
Beautifully fades Beautifully fades Beautifully fades Beautifully fades Up to 2 levels of lift Fades beautifully
within 24 washes within 24 washes within 24 washes within 15 washes
SHADES
MATTE RED HIDDEN TWIST CRYSTAL GLOSS RELIGHTS SOFT OMBRE MATTE GLOSS
T HE T EC HN O L O G Y
BEHIND COLOR TOUCH
/4 Red (warm)
/5 Mahogany (red/violet)
/6 Violet (cool)
/8 Pearl (blue)
/9 Cendre (blue/violet)
MIXING RATIO IS
COLOR TOUCH +
COLOR TOUCH EMULSION
COLOR TOUCH 1.9 % OR 4 %
[1 : 2 ]
PURE NATURALS
COLOR TOUCH IS DEVELOPED 10/03 10/01 10/0 9/03 9/01 9/0 8/03 8/0
RICH NATURALS
10/81 10/3 10/1 9/36 9/16 9/3 8/81 8/38 8/3 7/89
DEEP BROWNS
10/73 9/73 8/73 8/71 7/75 7/73 7/71 7/7 6/77
VIBRANT REDS
77/45 66/45 66/44 55/65 55/54 44/65 10/6
SPECIAL MIX
1 PA R T TONAL INTENSITY:
COLOR TOUCH CREATIVE MIXING OR
VIBRANT COLOR RESULTS.
CREATIVE
INTENSE
RELIGHTS BLONDE
6/0 /0 /04 /18 /36 /3 /7 /8 /34 /43 /44 /47 /56 /57 /74
RELIGHTS RED
SHADE
HERE YOU WILL FIND THE POSSIBLE RESULTS, BASED ON
THE NATURAL HAIR COLOR AND THE SHADE YOU SELECT.
SUMMER
TONE
SUN ENHANCE
SUNKISSED
C O L O R T O U C H A P P L I C AT I O N T I P S
TIPS:
•A
fter color has developed on the new growth, mist the mid-lengths and ends with
water and apply the chosen COLOR TOUCH formula.
•A
ll color balancing formulas should be mixed with two parts of the COLOR TOUCH
Emulsion. Development time will vary, depending on the intensity of tone, desired
level, porosity and amount of balancing needed.
• Watch for visual development 5–15 min.
To reduce intensity of tone, mix clear tone 0/00 in a 1:2 mix ratio,
e.g. 20 g shade + 10 g clear tone 0/00 + 60 g COLOR TOUCH Emulsion.
NE W i N S TA M AT ! C S H A D E S
SELL THE
MATTE GLOSS SERVICE
AS THE NEW FASHIONFORWARD
DIFFUSED COLOR FINISH
It’s quick and easy for clients to try-on iNSTAMAT!C Matte Gloss;
Give them the latest fashion must-have and they’ll rock a diffused
color finish that fades beautifully.
M AT T E G L O S S S E R V IC E
FOR A DIFFUSED COLOR FINISH
H O W i N S TA M AT ! C W O R K S
•W hen developing time is completed, add some lukewarm PINK DRE AM
OCEAN STORM
[ Application on dry hair increases intensity, application on
damp hair produces a very soft result. ]
i N S TA M AT ! C T I P S & T R I C K S
3 . P E R S O N A L I Z E D R E S U LT
Create personalized filtered finishes on any hair. Create new effects by
using iNSTAMAT!C on top of highlights or the client’s usual Color i.e. Matte
Red COLOR TOUCH 77/45 with a Smokey Amethyst diffused color finish.
CLEAR DUST IS USED TO
DILUTE SHADES OR TO
CREATE A COLORLESS
4. DESIGNED TO WORK WITH COLOR.ID TO
MATTE GLOSS FINISH. I N C R E A S E YO U R C R E AT I V I T Y
iNSTAMAT!C + COLOR TOUCH Emulsion 1.9 % or 4 % + Color.id [ i.e. 10 : 10 : 1 ].
7/
V e r y P a l e Ye l l o w
6/
P a l e Ye l l o w
Ye l l o w
5/
O r a n g e / Ye l l o w
Orange
YELLOW
4/ Redish/Orange
GREEN ORANGE
Redish/Brown
3/
Opposite colors
Brown neutralize each other.
2/
Black
BLUE RED
VIOLET
If you need to neutralize the underlying exposed pigments: decide if it is too red, orange
or yellow, then just choose the complementary color that is opposite on the color wheel.
[ Fades beautifully. ]
HOW TO
MARK DEBOLT
1. Pre-lighten using BLONDOR FREELIGHTS taking large V sections. Paint highlights through the top section getting
stronger towards the face. Once sufficient lift has been achieved remove in the normal manner and blow dry the hair.
2. Working with instamat!c through the pre-lightened panels at the back and sides. Tip: Don’t leave too much space between the
Sponge shades A, B and C randomly to create a cloud of color through the mid-lengths. colors or it will look patchy.
Develop for 20 min.
BEFORE
#MATTE GLOSS
T HE WE E K E ND I S W I L D !
The Matte Gloss service lets your clients rock the colors that
weekends were made for.
[ Fades beautifully. ]
HOW TO
BEFORE
1. Take a wide V section and apply A to the roots and blend down 3 cm.
Up to 50 % gray coverage. COLOR TOUCH Emulsion Only with COLOR TOUCH Add intensity of tone to any When development time is
COLOR TOUCH
1.9 % or 4 % and Special Mix. shade. Mix 1 part of COLOR TOUCH complete, add a little warm
[ Shade + Special Mix ] water, gently emulsify and
+ 2 parts COLOR TOUCH Emulsion. rinse thoroughly.
To neutralize oxidation
20 min without heat Apply to roots Apply to hair lengths
residues and stabilize
15 min with heat area first. and ends. Develop for
color. We recommend Wella
further 5 min.
Up to 70 % gray coverage. COLOR TOUCH Plus Only with COLOR TOUCH Plus. N/A Apply to pre-shampooed, Professionals Post Color
Emulsion 4 % towel-dried hair evenly Treatment.
from roots to ends.
PLUS
products.
COLOR TOUCH Emulsion ] Blondor or Magma.
Red shades:
15–20 min without heat
Gentle lightening effect COLOR TOUCH Emulsion Only with COLOR TOUCH Sunlights. N/A Apply to dry hair evenly from 20 min without heat Apply to roots Dampen hair Massage After completion of the
SUNLIGHTS
for a sunkissed look. 4% roots to ends. 15 min with heat area first. color into hair lenghts development time, emulsify
and ends Develop for the color with a little warm
further 5 min. water and rinse out well.
Lightly shampoo with Wella
Professionals Brilliance Shampoo
or SP Color Save Shampoo. To
neutralize oxidation residues
Matte Gloss for a diffused COLOR TOUCH Emulsion 1:1 Only with iNSTAMAT!C N/A Apply to dry hair. 5–20 min depending N/A N/A and stabilize color, use Wella
iNSTAMAT!C
color finish. 1.9 % or 4 % [ 30 g iNSTAMAT!C + 30 g by COLOR TOUCH. on intensity. Professionals Color Post Treat-
COLOR TOUCH Emulsion ] ment or SP Color Save Emulsion.
Without heat