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Excellence eran) ko hit gourd ra reg in 1982. Orhaly known as BL itbon Sports, ‘he campary focused on rong high-qualty rating shoes designed for abies by athsts. Founder Philp igi baled neh ch nose runners couse mane ‘eotsedat carats pica inperted fom abroad Nha Cormiarto csogrng rovaive botwea fr sore a Ines hoped tua cut Hleweg rong US, consis Niko beloved a“ of anos” n wich the prfaenoss ofa smal poartago of tp altos ruerced {he pduet and rand chooes of er. From Pe sat as marking campaigns fered socompichod aos, Fame Stow Protea, lest spcnperson Pad 3 ror atte that matched the compar et In T985, Ni signed up then-ooke guard Michael dn 9 spokesporse, Jorean was sll an Upanc- ‘ome, ne personifies superior perormance. 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Te 3 ‘alton ndped bocet N's posanco m scene as te | omgary became th sol suppor of unfoms to over 500 pecossional ser teams eruns te wor ia focuses fos on nestor rovat, ee pyosly China, dring tho 2008 Surmae Ohmpics Baling. Atnough Niko eal, Adda, wae to ofl ponste ofthe Olympic Games, Nko roeled speci ‘emiesion fom fw tersions! Olmak Garsntoef ‘hn Nk ans ean Cyc abetae dung the gsros. Fiackon, ke sponscred soveral tare and ass Fading most of ha Chinese tears and 11 of ta 12 igh-patemerrbers on ho Urted States men’s basket Dat teams. Tat yar sales n tho Asan rgion grow ‘Sperantta §3.3tnlonand Nis’ hsratral dsors gu to 63 pocent othe companys revenue, Some be ved Nis marttngsrategy dzng the Obmecs wis, ‘mora alecvo thn Aids Om areata In aden to exoanding the brand overseas, Nk succesful ented new ablate footwear. appar, end ‘Squoment product catageries by ushg eedoreaments from ngh-votle sists and consumer outeach ro: ‘gars, The Nko Gat brand, erdoreed by Tir Wee, as changed he way professional gates des, Tiart ‘ower ituerescn the gam and his Nk erbazoned Se navs tuned the gran at tho malo ta “2028 ‘ion runway” addon, Nke nas used re superstar ‘p hap bal fs elatonetip win consumes n 2008, launched 2 ger We Tac sen riko co ‘ior fre cout ask questions an Rea Toe tak abut {at Tha aeson was pat of @ rater Nis Gao Sue experince day wie Petuded equprent Sama Tonge cotets, anc store spec Tn tons, Neo has abgned wih Mera Sharapova, Fogo Fer and Patel Nasal to pushes ho of tes ‘oinng and gest Seme slod the famous 2008 Wanelecon match between Roger Feder and Rate Nadot—beth crecned in socshes tom Pad to toe {hve nae Ne conmeci valued at $10.5 milo Nike tard up nih serie Tur Francs cham pen Lancadrmatang nt ony tsa Mla poctsta co {Dp Ametcngt VESTRONG carpagn Nis desod ‘Perce ane Sl ve 7 len yao LVESTRONG ‘acai, rating $80 lon fr tre Laneo Arstong Founda Wao Sates Amrstongsmestane ofan ‘ncower an hig a sare oINko carat “Topromselts ina ot basktbal hows ac appr Ns contin 19 ats basketball suporstars such as Kobe ‘ryt eed Leben Janes. in akon, koa pare ‘pith Foot Laver orale a aw chan estes, Hous ‘ot Hoops by Foal Lake; wich ofa ony banat pod ‘cts by Niko brands suchas Camere and Jr, Recently, Whe Tea inthe running catgary has gown to 80 patent mixta shar thanks tos ease Parersip wih Apa. Nhe Pus) tecralogy rele 2 censor tht runers put Feo ther turing shoes and ‘looker whch fs into an Pod Tosh, or Phone, When {fo alate gooe cra run er ita the gyn, the rose aplures his or per ilago, eles bubs, and papa apd stone it un the Pfomnaton dovnload, Nhe is ow conser he weiss pet running cl In 2008 and 2009, New Posted the Hutan ce 10K, the largest anc ony glo virtual rae nthe wold. ‘The overt, ceogrd to cobra runing, ew 780,000 paropantsh 2008 and suas that rumor 2008, ‘To paticpate, rune vogieter onlina, gear up wth Nig technology, and nite oad on mes dey. ining ‘any 10K ruta Poy che sy tne curing the Say. (Once the deta is daw fom tho Niko reeter fea rumors fal time s posted ang can be com: prea the tines of mer rem arte wor {ice many compare Nk tng ta make sco pany and producte more o-fianly. Hawover, ers many compres, Nko dows rot pomets is sferts, One ‘rend consultant exiahod,"Nke ha avays been about wring How i sustansity rela tots brane?” NK esecutves ages thal promoting an ooo-renaly messa9= woud distract fom te sick high-tech image, ofors hs recjcing ct shoes I now sos are kane quel Today Nike dinates the aot foctwoar marst ‘it #81 percent markat share gbaly anda 80 pe ont mart shara In the Unted States. Swooshes bound on everyang fom witwatchs to shalebeass {o swimming caps. The fm’ lng arm satogyfocates ‘on heckabal running, eet womeris Fines, mans ‘Taking, sna sports cuture. Asa recut os success lexpansicn acss geographic merkats are proauct et ‘gare, Nka is ho top sthlobe apparel and fotwesr manufacturer inthe word, wih corporate scl 2008 ‘vaues excacing $18 aon

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