MIDLANDS STATE UNIVERSITY
FACULTY OF BUSINESS SCIENCES
DEPARTMENT OF BUSINESS MANAGEMENT SCIENCE!
(CHANGE MANAGEMENT.
CODE: BM431/BM401
SESSIONAL EXAMINATION
NOVEMBER/DECEMBER 2022
DURATION: 3 HOURS
EXAMINATION INSTRUCTIONS
1. Answer all questions in Section A and B and any
two (2) questions in Section C.
2. This question paper consists of SIX (6) questions.
3. Section A carries 40 marks, Section B 20 marks
and Section C caries a total of 40 marks.
4, Begin an answer to each question on a fresh page.
Use relevant practical examples.
PageofaSECTION A: ANSWER ALL QUESTION
QUESTION ONE
‘The collapse of Nokia's mobile phone business
In the 1990s and 2000s, the Finnish company Nokia was a
phenomenon. It grew to be a technology giant, leading the change
global
in how
people used mobile phones. Nokia was the number one mobile maker and
probably the first phone that many people owned.
In 2004, Nokia opted to be a matrix structured organization. It cause
many
conflicts as many managers had equal power. It led to the power struggle in
some departments and complete dysfunction in others. Some executi
Nokia and many workers lost trust in management. Employees
insecure regarding their jobs and started to hide facts. Many em]
knew Symbian operating system was way behind the Android but enj
did not tell the truth to the higher management believing that it wa!
use. The tagline of Nokia was ‘Connecting people’ but during those
seemed like employees failed to connect with each other,
Nokia's loss of dominance in the mobile market after 2007 is one of t
significant failures in modern business history. In 2007, Apple presen!
iPhone. Nokia's managers belittled this novelty product. In the samé
Google started development work on Android. In face of competition
partnered with Microsoft in 2010 to compete with the iPhone but it
claim its throne back.Finnish company had enjoyed its steady growth
market share and popularity for years. As a result, Nokia had
dependent on its status quo and would only make insufficiently
improvements to its hardware and even smaller changes to its s
Nokia clung to its fundamental ways and did not change with
developments. Yet Apple and Samsung figured out that small, incret
changes would not be enough to build a strong presence on the
they went for disruptive innovation to which Nokia proved to be relu
Page2 of
rs left
same
loyees
ineers
of no
lays it
most
sd the
year,
Nokia
iid not
in the
grown
small
ket
ental
et, 90
nt.Also, in 2010, the difficulties in responding to the challenge
competitors and product concepts started to become apparent. Nokia's
market share dropped, and the profit rate got weaker. Stephen El
1p was
‘appointed as the new CEO. The company started its first large-scale
redundancies in 2011. Personnel layoffs continued almost without break
until, finally, the new owner of the mobile business, Microsoft,
production in 2016. Around the same time, Finland sank into
regression during the aftermath of the global financial crisis. Noki
retained its network business.
QUESTIONS
toped
Jong
only
(a) Robbins and Coulter (2017) outlines two different approaches to
change, that is, the calm waters metaphor and the white
waters
metaphor. Using evidence from the case study, discuss the metaphor
which was used:
() Nokia (10 mar
(ii) Apple and Samsung (10 mar
(b) Using Lewin's force field analysis determine whether Nokia s1
should not have changed their business practices immedi
2007 and 2008 when iPhone and Android was launched.(20
SECTION B: ANSWER ALL QUESTIONS
QUESTION TWO
You have been contracted as @ change manager to lead a programme
)
)
nuld or
ly in
rks)
that is
aimed at changing the attitude of a section of the Zimbabwean society that
practices circumcision the traditional way which the ministry of
unsafe. Using Benne & Chin (1969) and Nickols (2010)
management strategies, discuss the appropriate strategy or strategi
advice:
health
change
fes you
would use and why? Support your answer with relevant practical examples,
(20 marks)
Page 3 of4“ls
Bene
SECTION C: ANSWER ANY TWO QUESTIONS:
QUESTION THREE
PreWeb Ltd introduced a major systems overhaul that dragged for two and
half years. Tadiwa, a junior associate felt as if she was “a giraffe stuck in
quick sand”, Discuss the emotional stages by Kubler-Ross that Tadiwa could
through during the change process and suggest ways to ae
the different stages of such emotions. (20
QUESTION FOUR
When carried out correctly, organisational development (OD) interventions
help organizations accomplish their goals, facilitating management, and
enhancing overall operations.Using practical examples, examine the
difficulties faced by organisations when implementing OD intervention
(20 marks)
QUESTION FIVI
Research suggests that one of the main reasons for some organization’s
inability to change is organizational inertia, Using practical examples,
discuss the impediments to change that cause inertia in organisation:
(20 marks)
QUESTION SIX
Mckinsey 7s
fundamentals in effective change management. Demonstrate how a quality
manager can make use of the Mckinsey 7s model to bring significant
iagnostic model is premised on appreciating seven (6)
changes on high customer dissatisfaction, (20 marks)
END
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