What is CRM ?

A customer relationship management (CRM) system is an IT – based knowledge

management system designed to track a company’s – what they are buying, how
satisfed they are, and how their demands are changing.

The role of CRM in the business

For customers
CRM software plays an extremely important role when it is ready to take care of
customers with the best services offered based on their preferences and desires.
Contribute to promoting long-term relationships between customers and customers.
In addition, your customers feel that what is related to their requirements and
purposes is of interest to you such as date of birth, interests, needs, etc.

For Businesses
Businesses can store information about their customers on CRM, this information
is always necessary for a business to conduct analysis and thereby find business
opportunities with customers. CRM software helps businesses keep customers and
improve customer loyalty, and helps manage customers, listen to customers'
opinions, easily manage the business situation and development of the business in the
past, present and predict the future.

In addition, CRM software also helps businesses promote products and brands
quickly, easily and cost-effectively, increasing profits for the company and
minimizing other overlapping and inconsistent application software

For Managers
CRM software is a tool to help businesses manage their sales staff in the most
effective and focused way. It helps businesses compare the business situation from
the past to present and predict the future. Enterprises can easily detect potential
difficulties and risks to promptly offer appropriate solutions. In addition, CRM also
helps businesses evaluate the business situation and work efficiency of each
employee and set up, manage and track all information about the campaign for the

most effective.