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Bachelor of Community Services

CAS 101 Community Development
Week 7

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Acknowledgement of Country

STOTTS respectfully acknowledge the traditional

custodians of the Country of all locations where our
learning activities are hosted.
We extend our respect to Elders, past and present, and
acknowledge our future generations of Aboriginal
people.
We also respectfully acknowledge the Country, family
and cultural values of our students who travel to join us
for a learning journey.

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Program Development Cycle

Strategic community planning for
initiating social action and change

Readings: (Taylor, 2015, cpr 13 & 14)

Learning objectives: to understand the stages of

program development and the value of
participation in initiating social action and change.

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This week

Project Development Cycle

Engaged Community Planning

Example of Social Action and

Change

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Community Development -
It’s not service delivery!

• Community development is an inclusive, fair and responsive

approach to creating solutions with communities. It encourages
active participation, consultation and involvement from the
broad community in the design, development, delivery and
evaluation of the project.

• Community development improves the ability of communities

to collectively make better decisions about the use of resources
such as infrastructure, labour and knowledge.
• So what are the stages in project development?

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Assessment 3 A Program Plan

• Together in teams of maximum 4 people, you are to
plan a project for either International Students or
refugees.
• • We research the needs, issues and interests of
target group (TG)
• • Think of what activities would be helpful, fun,
engaging, supportive etc of TG.
• • Write up a plan (using template) to detail why the
project, the goals and the activities to meet the
goals.

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Program Cycle
Research & Planning
Consultation

Evaluation and
Implementation
review

Monitoring

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• Research
• Engagement
Stages • Consultation

• Planning (inc. Budget)

• Promotion

• Implementing
• Documenting
• Monitoring
• Evaluation
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Research:

Why do we
do it?
Experiment. (n.d.). Funnyjunk.com. Retrieved October 10, 2021, from
https://funnyjunk.com/funny_pictures/3824851/Experiment/

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Researching a target group

• People with a
disability want to be
able to go to events Discuss
and social activities;
• Using this example,
Where would you
look for information
in order to
understand what are
the issues, needs
and concerns of
people with a
disability?
• What are you Image: Ryan, F. (2017, November 15). What is life really like for disabled people? The disability
diaries reveal all. The Guardian; The Guardian.

looking for?
https://www.theguardian.com/inequality/2017/nov/15/whats-life-really-like-for-disabled-peopld-
disability-diaries-reveal-all

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Research in the early stages

• Demographic Profile (ABS etc)
• https://home.id.com.au/demographic-resources/
• https://profile.id.com.au/
• Interagency meetings
• Outreach
• Talking to community members and participants
• Looking at past projects that are similar
• Seeing what else is out there / identifying gaps
• Listening for key concerns / needs

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Engagement
Inform
• Let the stakeholders and
community know about your
work, your interest in working
with this community and plans
for consultations etc
Getting to know you
• Using outreach, networking,
community connections etc.
to make and build
relationships
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• Social Media
• Presentations
• Interagency meetings
• Media briefing
• Public notices, posters
• Website / Social media
• Print media
• Exhibitions and other
types of promotions
• Events, festivals etc.
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Consultation
• What does
consultation mean?

• What are you wanting

to to know?

Give some examples

of ways that you
would engage and
consult with for example, with a community a such as
International Students or people in Social Housing?
Image: Green, K. K. (2015, March 30). Draft Statement of Community Involvement – KKG Response. Keep Kempton Green.
https://keepkemptongreen.com/2015/03/30/draft-statement-of-community-involvement-kkg-response/

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Consultation • Watch: Art of Hosting - World

Cafe. (n.d.). 3.38
Www.youtube.com. Retrieved
• To listen and learn from October 10, 2021, from
stakeholders / community’s https://www.youtube.com/wat
about what is important to ch?v=YG_6iBcyP7w
them, their issues, concerns and • Community Conversations
vision for their community or • Citizens’ panel
group.
• Consultative meetings
• Focus groups
• Public hearings
• Surveys
• Networking
• Needs analysis
• Interactive website
• Conversations
• Others?

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Reflect Circle
Reflect Circle. (n.d.). Www.youtube.com. Retrieved October 10, 2021, from
https://www.youtube.com/watch?v=obYX_IqnHuk

• Watch this example of how they work with this

community of women and the stages they go through
to collaborative social action and empowerment.

• What other principles do you see happening here?

• How did they build the capacity of this community?

• What steps did they take to support the women to

reflect on their own circumstances?

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Collaborate and Involve
• Work directly with people
throughout the process to ensure
that public and private concerns are
consistently understood and
considered
• Partner with stakeholders / the
community in each aspect of the
planning, implementation and
evaluation
• Place decision making in the hands
of the stakeholders / the
community, (‘even if it means that
you watch them make mistakes’)
Animation Project
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• Facilitated events
• Steering Committees
• Stakeholder forums
• Networking
• Games and simulations
• Advisory committee
• Collaborative design events
• Policy round table
• Search conference (no leader,
looks for common ground and focusses on
future possibilities)
• Attend community events
• Others?
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Your consultation and engagement informs

your planning;
so

Why
Plan?
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Image: quotespedia.org. (n.d.). A goal without a plan is just a wish. - Antoine de Saint-
Exupéry - Quotespedia.org. Www.quotespedia.org. Retrieved October 10, 2021, from
https://www.quotespedia.org/authors/a/antoine-de-saint-exupery/a-goal-without-a-
plan-is-just-a-wish-antoine-de-saint-exupery/

Image; If You Don’t Know Where You’re Going .... Any Road Will Take You There. (n.d.). Motivation. Retrieved October 10, 2021, from
https://vocal.media/motivation/if-you-don-t-know-where-you-re-going-any-road-will-take-you-there

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Writing up your plan

• Aim ‘a purpose or intention; a
desired outcome’
• Imagine if the
The big picture of what your outcomes are
projects wants to achieve missing?
• Outcome, Objective or
Output is ‘the amount of
something produced.’ It is
what the participant /
community will be able
to…(do, know etc) at the end
of the project
• Activity or Strategy is how
you get there

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By the end of the project, the

participants will be able to……….

• Think of some
relevant outcomes
for the Hack
Sounds project?

• http://hacksounds.com/

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Soft or Hard Outcomes?

• A hard outcome is easy to fix, define and measure. It may
be number of qualifications gained or jobs taken up. As a
result people have often steered towards using hard
outcomes to show they are making a difference because
they are thought to be easier to demonstrate. (Statistics /
Quantitative)
•
A soft outcome measure changes in behaviour or
confidence. Soft outcomes are often based on asking the
opinions of individuals you work with. Some people may
feel these outcomes are less important or less robust. We
would argue the opposite, as they report on what
difference you have made by the people who benefit from
your project or service. (Qualitative)

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Hack Sounds Term 1 Outcomes

At the end of the project, participants will be able to…..
• Improve participation in music making
• Improve collaboration skill
• Listen, cooperate and work together on a composition
• Increase knowledge and techniques in using the available
technology
• Participate in a public performance where comfortable

Which ones are hard and which are soft outcomes?

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Promotion
• Make sure you leave time
to adequately promote
your meetings, events or
projects. 6 weeks ahead
is good length of time.
• You also need at least 2
weeks for organisations
approval etc. with related
logos = 2 months ahead!!
• Visual imagery and
colour is important to
catch peoples attention
and send a message

(F.Oswell 2016)
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Implementing a project
What are the strategies and / or activities
that will get you to your goals and
outcomes.
•What do you need to consider
when choosing what is the
most appropriate and relevant
strategy or activity for a
community or target group?
Eg. International Students
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Monitoring
• Checking progress
regularly over the course • Capturing the evidence
of your project / data and fine tuning
• Observing what is the project as it
evolves.
being done and
how is it being done
• Helps in decision making
& problem solving
• Involve the community
in the process
Image: Veis, J. (2019, July 30). How Smart IT Managers are Forging Their Path to the Cloud. Actian.
https://www.actian.com/company/blog/its-not-the-destination-but-the-journey-how-smart-it-managers-are-forging-
their-data-warehouse-path-to-the-cloud/
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When would Who are we

• What would you it be asking for
captured? feedback?
need to collect as
evidence from this
project?
Who will
capture the
data?

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• Notes, film clips, reports, photos,

stats, working sheets of butchers
paper, feedback survey, interviews,
community conversations
outcomes, relevant emails,
Documenting
Evidence
anecdotal evidence (stories), case
studies etc.

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What happens to all this

information?
•How do we •How do we
show the know that
world the anything has
amazing things changed?
we are doing?

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Using tools to measure change

Involve the community in the

process

Analysis of effectives or relevance of

Evaluation a project

Report on outcomes for

accountability and transparency

Sustainability

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Cycle of
action /
reflection

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Tutorial World Cafe activity in 3 groups, think

about and note in your tutorials;

• Needs / Issues / Concerns

• Assets / Strengths / Resources

• Vision / Goals / Dreams

Of the international
student community

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Next week

Participatory action research

Community Participation & Participatory

Methods

Consultation and Strategic Community

Planning

Social Action and Change

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