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LONDON BOROUGH OF RICHMOND UPON THAMES Design Guidelines for SHOPFRONTS AND SHOPSIGNS ‘These guidelines are intended o influence thoseivolvedin the cesign of shopfronts and shop sgnsin the Borough, including retalers and shopfiters kt isnot the intention toinhibit imaginative and sensitive design, but to offera general guide to solutions that have been found acceptadle, For the purposes ofthese puidelinesa'shop'is defned asa ‘etal outlet havinga fsca sgn andlor a display wandove Non retal premises such as banks bettingoffices estate agents, restaurants builling societies and public houses are included. ‘The erection ofa new shaprontorthe sgniicant aeration of anexising shopfronts development requring planning permission underthe Town andauntry Panning Act 1980 [Section 55} These guidelines form supplementary planing guidance tothe Counai's Unitary Development Plan potcies fr shopping and the environment. principal Counel cbjectve ito ensure that shopping centres are attractive to shoppersand retailers by improving ther appearance’ Improving the standard of shopfronts fascias and ether related advertsnghas dual outcome. improving both the qualtyof thebuit envionment andthe economic wel: being of shopping aeas.The large number of ited bulkdngs anc conservation areas inthe Borough neeatesthe qualty of ts bbuldings and spaces The shopiront is auch an immediate and visible element that, too, must reflect thi-qualiy nd maintain the standard forthe whole Borough. Planning permission ‘may be required for the removal of an existing shopfront. If the shopfront is in a conservation area and makes a positive contribution to the area, this will be a material consideration. Obtaining Consent forthe removal of ashopfront identified asa Bulding Coffownscape Merit orspecifcaly mentioned in one ofthe (Councils conservation area studiesis unikely Listed building consent lao be required for akerationsto shopfronts in listed buildinos i Signs often form part ofthe shopfront and in certain Circumstances will require consent under the Town and Country Planning (Control of Advertisements) Regula- tions 1992. I, for example, the signs are illuminated, or above the level of the bottom of any fist Nloor window, or ifthe letters or symbols exceed 0.75 metres in height, consent must be obtained, When considering a shopfront installation or replacement there are invariably different and conflicting interests. The shop type and retaling method, and the style and type of building into which the shopfront is being ited all have a bearing on the design. Owners should ensure that any change takes into account the needs ofall users and does not worsen accessibility Professional advice willbe required to ensure good quality for new shopfronts. Shopfront retention |. Preference should be forthe retention of ay wel

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