LONDON BOROUGH OF RICHMOND UPON THAMES
Design Guidelines for
SHOPFRONTS AND
SHOPSIGNS
‘These guidelines are intended o influence thoseivolvedin the
cesign of shopfronts and shop sgnsin the Borough, including
retalers and shopfiters kt isnot the intention toinhibit
imaginative and sensitive design, but to offera general guide to
solutions that have been found acceptadle,
For the purposes ofthese puidelinesa'shop'is defned asa
‘etal outlet havinga fsca sgn andlor a display wandove
Non retal premises such as banks bettingoffices estate agents,
restaurants builling societies and public houses are included.
‘The erection ofa new shaprontorthe sgniicant aeration of
anexising shopfronts development requring planning
permission underthe Town andauntry Panning Act 1980
[Section 55}
These guidelines form supplementary planing guidance tothe
Counai's Unitary Development Plan potcies fr shopping and
the environment. principal Counel cbjectve ito ensure that
shopping centres are attractive to shoppersand retailers by
improving ther appearance’
Improving the standard of shopfronts fascias and ether
related advertsnghas dual outcome. improving both the
qualtyof thebuit envionment andthe economic wel: being of
shopping aeas.The large number of ited bulkdngs anc
conservation areas inthe Borough neeatesthe qualty of ts
bbuldings and spaces The shopiront is auch an immediate and
visible element that, too, must reflect thi-qualiy nd maintain
the standard forthe whole Borough. Planning permission
‘may be required for the removal of an existing
shopfront. If the shopfront is in a conservation
area and makes a positive contribution to the area,
this will be a material consideration. Obtaining
Consent forthe removal of ashopfront identified asa Bulding
Coffownscape Merit orspecifcaly mentioned in one ofthe
(Councils conservation area studiesis unikely Listed building
consent lao be required for akerationsto shopfronts in
listed buildinos i
Signs often form part ofthe shopfront and in certain
Circumstances will require consent under the Town and
Country Planning (Control of Advertisements) Regula-
tions 1992. I, for example, the signs are illuminated, or
above the level of the bottom of any fist Nloor window,
or ifthe letters or symbols exceed 0.75 metres in height,
consent must be obtained,
When considering a shopfront installation or replacement
there are invariably different and conflicting interests. The
shop type and retaling method, and the style and type of
building into which the shopfront is being ited all have a
bearing on the design. Owners should ensure that any
change takes into account the needs ofall users and does
not worsen accessibility Professional advice willbe
required to ensure good quality for new shopfronts.
Shopfront retention
|. Preference should be forthe retention of ay wel