4 Ps of Marketing

Adam Hicks
Sour Patch Kids Price: $1.50 on average for 1 box.

Promotion: This is promoted heavily through

social media and grocery stores. Also by
creating a mascot for the candy the sales
shot through the roof. And by making them
into kids targeted more of an audience than
the original martians did. They also promote
by using TV advertisements.

Place: You can buy this product everywhere

online, and in almost every store in person,
Target, Walmart, Gas Stations, movie
theaters, etc.
Skittles Price: $1.39 for a 2.17 oz bag.

Promotion: They get their main promotion

from TV ads that everyone has probably
seen. They also get promoted by many
different stores. They promote the fact that
the rainbow of Skittles will make your day
better. They have holiday specific ads and
holiday specific kinds of Skittles that
promote the product.

Place: They are sold pretty much

everywhere, online, Target, Walmart, Gas
Stations, movie theaters, etc.
Doritos-Party Size Price: $5.48 per 1 Party Size bag.

Promotion: Doritos start their deals leading up

to Thanksgiving and continue through Black
Friday and Cyber Monday. They mainly
promote through TV ads since they are known
for amazing TV ads. They use user-generated
content to campaign. Celebrity promotion, and
different flavors are also used to promote
along with their many super bowl ads for a
laugh.

Place: These are mainly found at gas stations

and places like Target, and Walmart. The
smaller bags are found more at gas stations
while the bigger sizes are found in bigger
stores.
Sprite Cranberry Price: $10.11 for a 12 pack of Sprite Cranberry.

Promotion: They mainly promote this product

with Christmas themed ads. Their most
popular advertisement is one with Lebron
James singing a song about how good Sprite
Cranberry is. It has celebrity promotion, great
ads, and it is a Holiday themed drink so that
gives it promotion due to it being available 1
time of year. They have many Christmas sales
around Sprite and especially Sprite Cranberry.

Place: These are sold everywhere, if you want a

single can you can go to a gas station, but if
you want a big case you should go to a Target,
Walmart, or any convenience store.