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Journal of Cleaner Production 425 (2023) 138857

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Journal of Cleaner Production


journal homepage: www.elsevier.com/locate/jclepro

Drivers of green economy in an emerging market: Generic and


sector-specific insights
Scholastica Akalibey a, b, e, Albert Ahenkan a, King Carl Tornam Duho b, c, d, *, Theophilus Maloreh-
Nyamekye a, Jiri Schneider e
a
Department of Public Administration and Health Services Management, University of Ghana Business School, Accra, Ghana
b
Green Economy and Environmental Intelligence Unit, Dataking Research Lab, Dataking Consulting, Accra, Ghana
c
Development Economics Unit, Business and Economic Policy House, Accra, Ghana
d
Booth School of Business, University of Chicago, Illinois, Chicago, USA
e
Faculty of Regional Development and International Studies, Mendel University in Brno, Czech Republic

A R T I C L E I N F O A B S T R A C T

Handling Editor: Jun Bi The study examines the drivers of the green economy generally and with a focus on sectors regarded as
environmental-sensitive hotspots like waste, agriculture, forestry, energy, and transport sectors. The study was
JEL classification: grounded on both the natural resource-based view and institutional theories. Creswell’s (2014) thematic analysis
O44 and the graphic framework of Miles and Huberman (1984, 1994) were used to address the respective objectives
Q01
of the study. A total of 10 interviewees were selected purposively based on their expertise and the institutions in
P28
question who provided responses that were analysed. The results show that the three generic drivers of the green
Q54
Q56 economy include pollution prevention revealed by the impact of climate change, and environmental degradation
cost, environmental stewardship portrayed by inefficient resource utilization and global demand for change, as well
Keywords:
Green economy as, sustainable development manifesting from a futuristic drive, a focus on people-planet-profit, and rejection of
Sustainable development environmentally unfriendly development models. The findings further reveal the differences and interrelatedness
Developing economies of the drivers of the green economy within the 5 hotspot sectors under investigation. The results of the study
Climate change reveal that there are different and sector-specific strategies that policymakers and practitioners have to apply in
Public policy their quest to drive a green economy at the central government, local government and grassroots levels. The
study proposes the development of a comprehensive national green economy policy and also the promotion of
peer-to-peer knowledge transfer networks structured as Communities of Practice. This study is one of the few that
explores the concept of the green economy within the macroeconomic level and is novel in attaching theoretical
lenses.

1. Introduction economy improves well-being, ensures social equity, and reduces envi­
ronmental risks significantly (Allen and Clouth, 2012; Green Economy
Globally, several factors have made it imperative for economies to Coalition, 2020; Pearce et al., 2013). The green economy concept inte­
transition from a brown economy to a green economy as an important grated and reconciles the economic, social, and environmental objec­
vehicle to achieve sustainable development (Derev’yanko et al., 2020; tives that could be pursued at the local or central government levels and
Kar et al., 2015; Licastro and Sergi, 2021; Sabat et al., 2022). A brown even within the private sector.
economy in this regard refers to an economy that depends on all forms of Green economy has attracted the interest of governments, econo­
environmentally destructive activities such as the use of fossil fuels for mists, environmentalists, businesses, and global organisations due to the
production, generation of energy, and transportation activities, among looming threat of environmental problems (such as climate change,
others. The numerous economic activities that impact the environment global food insecurity, and ecological degradation, among others).
negatively necessitate a change towards an economic model that pro­ Governance and policy initiatives such as the United Nations Sustain­
motes environmental protection, preservation, and conservation. Green able Development Goals (SDGs), and the Paris Agreement are just few of

* Corresponding author. Green Economy and Environmental Intelligence Unit, Dataking Research Lab, Dataking Consulting, Accra, Ghana.
E-mail address: kctduho@gmail.com (K.C.T. Duho).

https://doi.org/10.1016/j.jclepro.2023.138857
Received 31 December 2022; Received in revised form 14 June 2023; Accepted 13 September 2023
Available online 14 September 2023
0959-6526/© 2023 Elsevier Ltd. All rights reserved.
S. Akalibey et al. Journal of Cleaner Production 425 (2023) 138857

the many initiatives aiming to drive the transition to the green economy. 2.1. Theoretical review
Yet, there is limited progress as the concept is difficult to measure and
making progress is assessed on subjective basis (Bailey and Caprotti, In this section, the drivers of the green economy were discussed from
2014; Hadsell, 2010; Svendsen, 2013). Moreover, research in this area is the perspective of the Natural Resource-Based View and the institutional
still at its initial stages coupled with a wide number of studies investi­ theory. Based on the theories, a framework was developed to portray the
gating heterogenous issues that are lumped together as green economy. nature of interactions and their mechanisms.
Given that there have been considerable efforts to define the concept of
the green economy since its inception in the late 1980s, there is the need 2.1.1. Institutional theory
to provide a detailed examination of the factors that drive economies to The Institutional Theory was propounded by Meyer and Rowan
adopt green economy (Allen and Clouth, 2012; Merino-Saum et al., (1977) to explore how organisations or institutions are related and
2020; OECD, 2011; UNEP, 2011). There were studies that examined shaped by their societies, states, nations, and the global environments
green economic adoption in the private sector (Derev’yanko et al., 2020; (Ball and Craig, 2010; Duho, 2020; Powell and DiMaggio, 2012; Scott,
Purwandani and Michaud, 2021; Sabat et al., 2022; Yi, 2014), while 1987; Wr, 2008). The theory also assesses the formal and informal
some others have focused on the macroeconomic context but with constraints that force organisations to employ certain peculiar strategies
limited scope either because of limited quantitative data availability or to survive in their environment referred to as isomorphisms (de Lange,
how the studies were designed (Kar et al., 2015; Yi and Liu, 2015). The 2021; Gupta and Gupta, 2021; Radaelli, 2000). Organisations that aim
studies usually fail to provide a theoretical lens in examining the concept to be consistent with the expectations of their institutional environment
of green economy or its drivers. are shaped by what DiMaggio and Powell (1983) termed as institutional
This study aims to use a qualitative research design to address two isomorphism. The theory identifies three isomorphisms, namely coercive
specific research questions: 1) In light of the natural resource-based view isomorphism, mimetic isomorphism, and normative isomorphism. These
and the institutional theory, what drives the transition to the green isomorphisms are referred to by the theory as the pressures that force
economy in the Ghanaian context? and 2) What sector-specific pecu­ organisations and, in this context countries, to transition. The institu­
liarities exist regarding the transition of environmentally sensitive sec­ tional isomorphic pressures relate to the various overt and covert pres­
tors of the economy to green economy? Using Creswell’s (2014) sures which are evident in the institutional environment.
thematic analysis and the graphic framework of Miles and Huberman The three isomorphic pressures have been applied to firms and in­
(1984, 1994) as analytical mechanisms for the respective research dividuals but can be applied to countries at the macro level. First of all,
questions, the study collected interview data from 10 experts working coercive isomorphism relates to how organisations adopt certain stra­
with government institutions. The data collected from October to tegies and initiatives consistent with the larger institutions because of
December 2019 were transcribed and analysed to develop specific the pressures from rules, laws and regulations either at the national,
themes which form the basis of discussions made in line with theory and regional or global levels (Gunarathne et al., 2021; Qi et al., 2021).
empirical literature. The results show that in line with the natural Moreover, mimetic isomorphism is the force that propels organisations
resource-based view (and linked to the institutional theory), the generic or institutions to copy or imitate the practices of their competitors or
drivers of the green economy include pollution prevention (impact of allies because of the intention to also obtain the desired outcome or
climate change, and environmental degradation cost), environmental follow a path to success (Martínez-Ferrero and García-Sánchez, 2017;
stewardship (inefficient resource utilization and global demand for Naveed et al., 2022; Sarkis et al., 2011). Also, normative isomorphism
change), and sustainable development (futuristic drive, relates to where organisations or institutions adopt changes related to
people-planet-profit, and environmentally unfriendly development their profession or a certain standard or operation to meet social obli­
models). gations and expectations to enable them to gain more legitimacy and
Additionally, the sector-specific drivers of the green economy are success (Gunarathne et al., 2021; Martínez-Ferrero and García-Sánchez,
interlinked but with some specific variations. For the waste management 2017; Oliver, 1997).
sector, the drivers are the focus on recycling, education, the impact of
governance reforms and behavioural changes. In the case of the agri­ 2.1.2. Natural resource-based view
culture sector, the drivers of the green economy are focused on proper Resources available to institutions define their potential and growth
farm practices, climate-smart agriculture, green finance and the call to or development trajectory. A search through the extant literature reveals
advance research and development. The green economy transition in the that a critical theory used to explain sustainability issues is the natural
forestry sector is driven by sustainable agro-forestry initiatives, efforts to resource-based view. Its root is within what is called the natural
conserve biodiversity and reports from impact evaluation and moni­ resource-based view of the firm which has been applied to the corporate
toring activities. The energy sector’s green economy is driven by the literature at the firm level (de Stefano et al., 2016; Hart, 1995; Hart and
quest to create job opportunities, track and reduce carbon footprint, and Dowell, 2011). The natural resource-based view argues that firms have
achieve energy security, while for the transport sector the drivers are e- some competitive (and even transient) advantages which they can
mobility and the health implications of the brown economy to the sector. explore when they consider the natural environment in making strategic
The insights of the study are relevant for practitioners, political leaders, moves (Duho and Onumah, 2019; Hart, 1995). The natural
policymakers, activists, international development experts, and aca­ resource-based view is built on the previously used resource-based view
demics alike. but with a particular focus on the nature-based resources which are
The remainder of the study is organised as follows. The next section impacted or impact the existence of organisations (Barney, 2001;
explores the empirical and theoretical literature on green economy. This Kraaijenbrink et al., 2010; Wernerfelt, 1984). In the conceptualization
is followed by section 3 where the methodology and methods of the by Hart (1995) the study argued that the three interconnected capabil­
study have been discussed. Section 4 provides the results of the field­ ities for obtaining a sustainability-based strategic advantage are i)
work, a discussion and an analysis of the results. Section 5 draws con­ pollution prevention, ii) product stewardship and iii) sustainable
clusions on the study and provides the implications for policy, practice development.
and future research. Applying this theory to the macro level, there are three strategic
levers on which a brown economy can transition to a green economy to
2. Literature review build national competitive advantage, namely emission or pollution pre­
vention, sustainable development policies, and product or firm stewardship
This section encompasses a critical review of the theoretical and (herein referred to as environmental stewardship) (Barney, 2001; de Ste­
empirical literature on the concept of green economy. fano et al., 2016; King and Lenox, 2002). The theory contends that there

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S. Akalibey et al. Journal of Cleaner Production 425 (2023) 138857

are specific factors that drive the attainment of each of the have obtained significant global adoption based on the isomorphic
sustainability-driven capabilities. For instance, a stance for pollution pressures each country faced. Similarly, the Paris Agreement on Climate
prevention helps to achieve emission and waste reduction while a focus Change and similar global agreements are based on the forces at play
on product stewardship reduces the life cycle costs of products. Through and the strategic implications for the countries. Besides the adoption of
the focus on sustainable development, even in the pursuit of growth and each of these sustainability policies, each country faces isomorphic
development, negative environmental externalities will be reduced pressures on the extent and depth to which the specific targets are met.
(Baumgartner and Rauter, 2017; Hart and Dowell, 2011; Shrivastava
and Hart, 1995). Various researchers in the post-SDG context (from 2.2. Empirical review of green economy
2015 till now), have been commenting on the ways that environmental
sustainability and pollution prevention can be championed in both This section provides a brief discussion of the concepts and reviews
developed and developing countries (Elleuch et al., 2018). of the extant literature on the green economy at the global level and in
the developing economy context.
2.1.3. The institutional theory and natural resource-based view link
The two theories on sustainable management can be used to explain 2.2.1. Green economy
the shift from the brown economy to the green economy. Taking this at Green economy is a multidisciplinary concept that integrates several
the national level or from the group of firms (industry) level, the specific ideas in the areas of philosophy and economic science, international
sub-mechanisms of the theories combine forces to drive the way coun­ relation, politics, public administration and accounting (Hadsell, 2010).
tries transition to a green economy. We discuss the specific components The term was coined in the seminal 1989 report of the Government of
of the natural resource-based view and how it cascades into the insti­ the United Kingdom (Pearce et al., 2013). However, the use of the term
tutional theory. was just as part of the title without any direct linkage within the report,
First of all, in discussing pollution prevention within the lens of sort of an afterthought of the authors (Allen and Clouth, 2012).
institutional theory, the isomorphic pressures can drive a country or There are multiple definitions on the concept and we consider the
industry to transition to a specific sustainability stance. The resolve at various definitions to develop a working definition. The concept has
the national level to pursue a pollution prevention policy either for been explained to be “an economy that improves human well-being and
emissions or waste creation can be altered by any of the institutional social equity while significantly reducing environmental risk and
pressures, either coercive, mimetic or normative. For instance, ecological scarcity” (UNEP, 2011). This definition which has been
enforceable regulations or executive orders on waste management in the widely used emphasizes low carbon, resource efficiency and social in­
cities can help prevent pollution. Similarly, where there is the requisite clusivity. The OECD (2011) defined a green economy as “fostering
education and training on pollution prevention, there will be some economic growth and development while ensuring that natural assets
positive change along this line. At the national level, the various inter­ continue to provide the resources and environmental services on which
national frameworks that other countries within the same international our well-being relies.” Also, Gibbs and O’neill (2014) explained that an
economic bloc follow can drive a national effort towards preventing economy is termed green when that economy mitigates environmental
pollution. Examples of some of these include the initiatives of the United degradation, reduces over-exploitation and waste for efficiency, mod­
Nations Environment Program (UNEP) and Multilateral Environmental erates human actions that contribute to climate change, and effectively
Agreements like the Nationally Determined Contributions (NDCs) (Khan manages the transition process from a fossil fuel economy to a sustain­
et al., 2021; Laudari et al., 2021). able economy. Based on the varied definitions, we describe green
Moreover, the same interlinkage is evident in the discussion on economy as rooted in the idea that growth, development and well-being
product stewardship (in this case, environmental stewardship) and in firms, industries, countries and the world can be achieved without
sustainable development. For all the actors within the national econ­ negatively impacting the planetary boundaries, increasing environ­
omy, every economic activity needs to consider the interests of posterity mental risk or degrading the environment.
as much as it considers the current objectives. In this context, the citi­ There are some notable principles that need to be considered vis-
zenry including the various social and institutional structures are à-vis the definitions prescribed above. This includes the well-being of
stewards who have to act in a responsible manner that secures the in­ flora and fauna, focus on justice, respect for the planetary boundaries,
terest of the future generation. On this basis, the factors to drive the the pursuit of efficiency and sufficiency, and the resolve for good
multiple stakeholders to act responsibly could be in the form of any of governance practices (Green Economy Coalition, 2020).
the three isomorphic pressures. For instance, there could be regulations
at the local government level on ensuring that businesses are responsible 2.2.2. Empirical studies on the drivers of the green economy
for their products and ensuring that recycling opportunities are The green economy contrasts with the concept of the brown econ­
explored. In this context, we are focusing on the products as part of the omy (Levidow, 2018; Svendsen, 2013). The brown economic model is
broader economic model. Moreover, we can discuss this within the one that drives economic growth, development and welfare based on
sectoral level of agriculture on how farming practices need to follow best environmentally destructive types of activities including fossil fuels
practices to ensure environmental stewardship and reduce harm to the (coal, oil and gas). The extant literature has examined the green econ­
planetary boundaries or harm to the local community. omy to some extent, as well as, examine how various concepts affect it
Finally, sustainable development under the resource-based view can (Bailey and Caprotti, 2014; Loiseau et al., 2016; Sabat et al., 2022; Testa
be driven by the three isomorphic pressures of the institutional theory. et al., 2021). Generally, the studies either use a quantitative approach
Growth and development has been viewed without accounting for and secondary data sources to draw conclusions on how businesses,
negative externalities for many years. In the current global economy, the industries or even countries are edging towards a green economy, or
inclusion of negative externalities and the impact of individual and firm- otherwise (Balaban, 2019; Kar et al., 2015; Li and Ji, 2021; Licastro and
level decisions on the nine planetary boundaries (i.e. stratospheric ozone Sergi, 2021; Purwandani and Michaud, 2021; Sabat et al., 2022).
depletion, loss of biosphere integrity, chemical pollution and the release of Moreover, other academic-style papers and most policy articles tend to
novel entities, climate change, ocean acidification, freshwater consumption use various narratives and perspectives from specific contexts to draw
and the global hydrological cycle, land system change, nitrogen and phos­ new insights into the concept (Bailey and Caprotti, 2014; Kar et al.,
phorus flows to the biosphere and oceans, as well as, atmospheric aerosol 2015; Testa et al., 2021). We provide a critical discussion of some of the
loading) is paramount (Lade et al., 2020; Steffen et al., 2011, 2015; selected articles though there are still limitations as to the depth of the
Steffen and Smith, 2013). The United Nations Sustainable Development theoretical linkages and the contextual gap in the African context.
Goals (SDGs) (developed after the Millennium Development Goals), First of all, there are few studies that directly examined the concept

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of a green economy and the driving forces that shape it in various eco­ 3. Methodology and data
nomic contexts (Balaban, 2019; Kar et al., 2015; Lederer et al., 2018;
Licastro and Sergi, 2021; Testa et al., 2021; Yi and Liu, 2015). Using This section provides a discussion of the source of data utilized for
institutional knowledge and secondary information from various sour­ the study. Also, it discusses the methodology used to address the
ces, Kar et al. (2015) explored the drivers of the green economy in the research questions.
Indian context. The study posited that a green economy is viable where
there are appropriate government policies, the right investment climate
3.1. Research design and data
and concerns of various actors for environmental sustainability. The
study provided some useful policy insights but without theoretical un­
This study utilized the qualitative research approach to examine the
derpinnings to the various arguments. A study by Balaban (2019)
opinions of policymakers and experts on the drivers of the green econ­
explained how the route to a green economy requires the development
omy in Ghana. The choice of the qualitative approach is because the
of smart cities focusing on developments in the areas of land use,
study aims to explore issues by interpreting the complex nature of the
buildings, transportation and waste management. In light of the high
issues and revealing the dynamic views of the actors (Guercini, 2014;
focus of the private sector as agents for the transition to the green
Gummesson, 2006; Merino-Saum et al., 2020; Trinczek, 2009). This is
economy, Lederer et al. (2018) elaborated that the state has a critical
based on an unstructured interview guide developed after a review of
role to play in transitioning to a green economy. In an attempt to provide
the extant literature. The first draft of the interview guide obtained some
insights on the Balkan countries (within southern Europe), Licastro and
feedback from experts and researchers to make it eclectic and to cover
Sergi (2021) noted that green transition is hampered by the inadequacy
the contextual issues that could be omitted. The researchers developed a
of policies, lack of education and awareness and inefficient allocation of
stakeholder guide, based on which appropriate institutions were con­
external resources. They also highlighted the lacuna that remains in the
tacted and further processes carried out. Face-to-face interviews were
literature on understanding the drivers of the green economy within the
arranged with the respondents in their offices (pre-COVID-19) to collate
economic bloc contexts. In a review paper, Testa et al. (2021) the found
their perspectives on the issues.1 The questions covered a variety of is­
that green consumption, a behavioural aspect of the change to the green
sues like why Ghana wants to transition its economy from the current
economy can be driven by 7 different factors. These include behavioural
conventional development model to a green development model, and
factors, intrapersonal values—environment, socio-demographic variables,
which of the drivers, either internal or external are driving this. We
products and producers-related factors, intrapersonal values—non environ­
provide the unstructured interview guide as part of Appendix A.
ment, personal capabilities, and context-related factors. Yi and Liu (2015)
As presented in Table 1 a total of nineteen participants were selected
posited that variations in green economy at the regional levels in China
purposively from five economic and environmentally sensitive sectors
is driven by local clean energy policies and socio-economic factors (e.g.
(energy, transport, waste, agriculture, and forestry) using a purposive
population, education, business climate and emissions).
sampling method but with a focus on the institution and the experiences
The limited linkage of the green economy concept to theoretical is­
sues is still evident in studies that attempted to examine the issues at the
firm level. For instance, Sabat et al. (2022) found that the drivers of the Table 1
Description of interviewees.
green economy in the Indian pharmaceutical industry are public pres­
sure, supplier pressure, and competitor pressure but not coercive pres­ # Sector/Ministries Positions Department/Division
sure from regulatory bodies or the government. Also, Ringel et al. R1 Ministry of Environment, Director Environment
(2016), noted that ambitious energy policies are paramount to the Science, Technology and
attainment of a green economy in Germany and beyond. Similarly, using Innovation (MESTI)
R2 Environmental Protection Director Climate Change and Energy
quantitative data and a fixed effect model, Yi (2014) found that the
Agency Sources & Ghana Clean
drivers of the green economy in the US context are renewable energy Production Center
policies, the use of renewable energy credits, the implementation of R3 Ministry of Food and Director Environment, Climate
minimum wage legislations and the existence of clean energy business Agriculture Change Unit
R4 Ministry of Lands and Head of Forestry Directorate
associations and non-governmental organization (NGOs). A study by
Natural Resources Research
Purwandani and Michaud (2021) empirically argues that small and Unit
medium-sized firms in the State of Ohio in the US are driven by internal R5 Forestry Commission Director Forest Service Division &
motivations and reputational capital to adopt green economic business Timber Industry Division
models. The lack of funding has been noted as an inhibitor to their ef­ R6 Ministry of Energy Director Renewable Energy
R7 Energy Commission Manager Renewable Energy &
forts to embrace a green economy. In their paper that attempted to
Licensing Unit
model some performance indicators, Derev’yanko et al. (2020) noted R8 Ministry of Transport Senior Policy Planning,
the limited literature and the complex task of tracking the move towards Planning Monitoring and Evaluation
the green economy. The food sector-focused work by Tambovceva et al. Officer Directorate
R9 Ministry of Finance Senior Economic Strategy and
(2020) concluded that the drivers of food security (linked to the green
Officer Research
economy) can be classed as basic (political freedom and corruption R10 National Development Director Development Planning
reduction), enforced (right to vote and government efficiency), and Planning Commission
intense (rule of law).
Source: Field Data, 2019
Despite the various efforts to provide an analysis on the concept of
green economy, there are limitations with a wide variety of concepts
covered with a high heterogeneity. In fact, some of the issues could be so
wide apart that a researcher may be confused as to how ‘green economy’
focused the issues are. In their review paper, Bailey and Caprotti (2014) 1
The research team comprised of 5 people with 3 working fully in academia
highlighted this complexity and argued for studies that provide onto­
and the public sector, while the 2 others work within the intersection of
logical and theoretical contributions to literature.
academia, private sector and the think tank space. All authors have worked
within the sustainable development themes at the national level, local gov­
ernment level and the community level. The team reviewed the instruments for
the engagement and provided feedback which shaped the depth of the
engagement and the quality of the results.

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of the decision making officers engaged (Bell and Bryman, 2007; Qu & 3.2. Conceptual framework
Dumay, 2011; Roulston, 2010). The criteria used for the participant
selection were that letters were given to the various organisations, in­ Two major themes emerged from the analysis: internal drivers and
stitutions and commissions interviewed to select key staff informants (as external drivers. The drivers were aligned with the three isomorphism
to the number of staff willing and ready to participate in the study) concepts (coercive, mimetic, and normative) of change by the institutional
capable of providing answers that will be useful for addressing the theory, and the pillars of the natural resource-based view. The concep­
research objectives. The interview for this study was conducted from tual framework of this study is presented in Fig. 1.
October to December 2019. The various respondents interviewed were
numbered, and for anonymity, the names of respondents have been 4. Findings and discussions of results
coded according to the numbers assigned to the positions.
At least one and at most three participants were obtained from each In this section, we provide the findings of the study vis-à-vis a dis­
sector due to the limited number of key informants in the green economy cussion with the theoretical lenses and the extant literature. Our findings
in the sectors studied. Based on the expertise of the cohort of experts are aligned with the two research questions, covering the generic drivers
from various institutions, in the course of the interview, we found that and the sector-specific drivers.
there was some sort of data saturation (Guest et al., 2006). In their study,
Hennink and Kaiser (2021) noted that qualitative interview samples of 4.1. Generic drivers of the green economy
9–17 interviewees reach data saturation. This is because most of the
issues were raised and additional interviewees were raising points We found that based on the natural resource-based view, there are
highlighted by previous speakers. The interview data were recorded, three key notions of drivers of the green economy which are intertwined
transcribed accordingly, and analysed to assess the drivers of the green with the isomorphic pressures of the institutional theory. These are
economy and develop themes from the data (Braun and Clarke, 2006; pollution prevention (impact of climate change, and environmental
Creswell et al., 2007; Creswell and Poth, 2016). The transcribed data degradation cost), environmental stewardship (inefficient resource uti­
were reviewed several times to comprehend and understand the relevant lization and the global demand for change), sustainable development
information and issues emerging as insights. Essentially, Creswell (futuristic drive, people-planet-profit, and environmentally unfriendly
(2014) thematic analysis method was used to develop key themes for the development models). We provide a discussion of these themes in the
analysis. The themes were then coded and organised categorically ac­ next sections.
cording to similarities and differences. The categories were then
organised into themes. In all the processes, the theoretical lenses evident 4.1.1. Pollution prevention
in the literature were considered to draw some linkages to the theory. We discuss the pollution prevention factors which are the impact of
The study also draws from the data visualisation approach developed climate change, and environmental degradation and its cost.
by (Miles and Huberman (1984, 1994). Under this approach to quali­
tative analysis, researchers use a systematic process involving, data 4.1.1.1. Impact of climate change. The impact of climate change on
collection, data reduction, conclusion drawing or verifying, and even­ livelihoods has been a key factor that the respondents raise when asked
tually, data display in an iterative process (Henderson and Segal, 2013; about the driving forces of the green economy. In their responses, they
Hermawati et al., 2023; Li et al., 2022). In our study, we used this noted how their work has increasingly drifted to encompass climate-
approach to develop the fishbone diagram on the sector-specific drivers related on all angles covering operations, financing, policy formula­
as discussed further and based on the responses of our respondents. tion and implementation. A respondent from the Ministry of Transport
noted that:

Fig. 1. Conceptual framework of the study.

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“I think it is obvious, globally that (green economy) is one of the driving supporting climate innovations as a macro critical issue are just a few of
forces behind all these climate change agendas. I think the impacts are the isomorphic pressures that countries face. The concern of one of the
already known in terms of health, climate change, and the destruction of respondents (R4), on how some government officials say certain unre­
lives and properties. The resilience of our infrastructure is affected by the alistic things on international platforms also reveals the mimicry culture
current (brown) economy that we have. So, I think it is based on those which is evident in the quest to drive climate action, especially in the
issues that globally everybody came together and said no, we need to global south context.
change course and therefore the Sustainable development Goals (SDGs)
and the Paris Agreement all came into being. The problems of the current 4.1.1.2. Environmental degradation cost. There have been various
economy are poverty reduction, climate impact and health impact.” (R8) extractive activities that do not account for the entire processes
involved, especially the need for reclamation and decommissioning. The
Another respondent made arguments to imply that the contribution
implications for land use and the broader ecosystem and eventual im­
of climate change to the drive towards the green economy is not only in
pacts on other economic activities have been a critical concern as
words or as part of policies but also backed by some efforts to provide
highlighted by the respondents. The experiences recorded for bearing
financing for it. They recounted how the climate funds are targeted at
the risks and burdens of the delayed or lack of environmentally
both the private and public sectors of the economy. Notwithstanding,
responsible actions and the costs incurred afterwards are now a deter­
they noted some difficulties in the forms of bureaucratic hurdles and
rent for some of the actors. A respondent from the Environmental Pro­
diplomatic failures at the international level up to the local government
tection Agency noted that:
as the funds are not being accessed by the intended beneficiaries. The
Ministry of Finance officials noted how they have been making efforts to “If I mine (minerals or petroleum) and I pollute the water bodies, the cost
account for the climate funds from organisations like the Global Climate of making the waterbody friendly for fish and the people who depend on
Fund (GCF) and report them using the national reporting system the the fish for their diet, is a key consideration. It is very expensive to bear the
Ghana Integrated Financial Management Information Systems (GIF­ cost of cleaning the mess.” (R2)
MIS). A respondent from the Ministry of Finance noted that:
The socio-economic hardships evident in the community level and on
“We have set up a strong climate finance advisory committee, a technical the national finances because of the pollution and degradation of land
project committee. For any project that comes to the ministry for inter­ and other resources is one that needs national attention in Ghana. There
national funding, the committee reviews the project to find out whether it have been various reports on how the artisanal mining sector (popularly
should be sponsored or not. The committee is made up of the government, known as ‘galamsey’) activities have led to the destruction of livelihoods
private sector and the Civil Society Organization in order to have a well- and the ecological profile of the country. Recent efforts by the Ghana
represented institution whereby no one can question the committee’s de­ Water Company Limited to increase their water tariffs were based on the
cisions, credibility and trust. The government also gives some funds to the high cost of water treatment because of the pollution of the water bodies
Ministries Departments and Agencies (MDAs) (and Metropolitan, (Awuah et al., 2009; Eduful et al., 2020). It is not only the water bodies
Municipal and District Assemblies) to undertake green activities at the that are polluted, the country is also robbed of other natural resources,
district level. Every year government funds go into climate change activ­ including those that risk being extinct like rosewood (Kansanga et al.,
ities.” (R9) 2021). In light of the various discussions at the international level and
diminishing public finance space, experts and practitioners are using the
Despite the efforts from the Ministry of Finance within the broader
cost argument as a key driver to support their green economy
national framework in using climate change as a lever to drive the green
arguments.
economy, the officials from the other state institutions are oblivious of
the tangible impact or results on the climate change or financing drives.
4.1.2. Environmental stewardship
An official from the Ministry of Lands and Natural Resource (Forestry
There is a growing awareness of the fact that communities and non-state
Department) noted that:
actors together with their state actors have a role to play in protecting the
“Please there are no monies, mind you Ghana is now a developing country environment. This has led to increasing calls for environmental stewardship,
so donors have pulled off, and they say you are now a middle-income by considering the future implications of actions on the ecology, both flora
country so they are done giving you grants. The monies they give is not and fauna. There are two key things which drive the discussions based on the
much compared to the kind of things they ask us to do. There is no money engagements with the respondents, namely inefficient resource utilization and
sitting somewhere that they say because you want to transition to a green the global demand for change.
economy come for trillion and go and do that. Nobody is doing that, if you
want to talk about climate change financing, go to the Ministry of 4.1.2.1. Inefficient resources utilization. Another driving force is the
Finance, they have the green carbon funds and it is a fund people have to quest to stop the inefficient use of resources, and build a culture of
write proposals and if they are lucky, they get funded. Ask them how much sustainable consumption and recycling. The overfocus on natural re­
funding they have been giving for the number of years they have been sources has been a typical feature of the Ghanaian economic model since
chasing green carbon funds. So, you see, people go and sit on international the coming into force of the Fourth Republican Constitution in 1992 (Ali
platforms and talk big, but when it comes to releasing money to support et al., 2021; Brunnschweiler et al., 2021). Though richly endowed with
those things, they do not. So, financing is one big issue.” (R4) natural resources like timber, cocoa, and cashew, as well as, extractive
There are some notable studies in both the health sciences and social minerals (e.g. gold, bauxite, and petroleum), Ghana continues to export
sciences fields that link the role of climate action in addressing pollution these resources in their raw form. The significant focus has been to use
reduction and subsequently promoting green economy (Fuller et al., the resources to fund budgets without considering how they can be used
2022; Landrigan et al., 2018). Given the high focus on climate change as to alleviate the poverty and socio-economic challenges of the citizenry.
a core component of the pollution prevention drive and the broader shift A respondent from the Environmental Protection Agency indicated that:
to the green economy, there are overt and covert factors that are “And the fact is that these resources are used for export in the economy. It
impacting how state institutions adapt. The adaption, in this case, covers very well means that the way we manage our resources determines how
the ability to support state and non-state actors to change their economic development will be in future. For example, we export timber, cocoa, gold,
models but that comes at a cost. The international level tools like the hydrocarbon and minerals, and all these are coming from the soil, land
Global Climate Fund, the Conference of Parties (CoP) and the newly and forest and they empower our economy.” R2
developed IMF Resilient and Sustainability Trust (RST) which focus on

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Another respondent from the Forestry Commission noted that: 4.1.3. Sustainable development
The findings under sustainable development were categorised into
“Currently we depend more on the extractive industry, we take a lot of
two sub-topics, namely futuristic drive, people-planet-profit, as well as,
natural resources and exploit them without replenishing them, we export
environmental unfriendly development models.
our raw materials in the raw form so we end up taking too many than
required so we become inefficient. And so, if you have an economy that is Futuristic Drive
strongly relying on the extractive industry, with little value addition on the
Intergenerational mindfulness in terms of development is a concern
raw material, then we will definitely have ecological problems because the
for the present generation and a strong basis on which the drive towards
rate of extraction might not be equal to the rate of replenishment.” R5
a green economy is built (Summers and Zeckhauser, 2008). There is
There is some sort of convergence of perspectives that the current eco­ evidence of multiple isomorphic pressures that have shaped the per­
nomic model, especially in the face of the socio-economic challenges of the spectives of experts and practitioners in shaping national policy. The
country, requires efficiency in managing natural resources (Ali et al., 2021). respondents noted the need to consider the future and the future gen­
The basis on which these arguments are made is driven by different isomor­ erations in every facet of national development. This notion has been a
phic pressures, either by way of comparing the country’s trade performance at critical pillar in their resolve to pursue green economic activities. For
the global level or considering the negative impact at the community level or instance, a respondent from the Ministry of Environment, Science,
even the regulations existing with the Environmental Protection Agency or Technology and Innovation expressed concerns that:
global level best practices.
“Knowing that our actions on the environment will one day, either now or
in the future have a negative impact on ourselves and the future genera­
4.1.2.2. Global demand for change. The global drive for change driven
tion. Hence, the need to ensure that the sources of our economic devel­
by internationally instituted agreements, policies, frameworks and co­
opment are not put in jeopardy before the next generation arrives.” R1
alitions is one of the key drivers of the green economy. Carved around
the environmental stewardship concept, there have been many global- Another respondent from the Ministry of Food and Agriculture noted
level, regional-level and economic bloc-level policies for driving green that:
economic thinking. A few of these global policies include the Kyoto
“I hope to see a situation where we have massive investment in green
Protocol (1997), the Copenhagen Accord (2009), the Durban Platform
technology in the near future. We also look forward to aligning our
for Enhanced Action (2011), the adoption of the Doha Amendment to
procurement to the green economic principle, thus green economy
the Kyoto Protocol (2012), the IPCC’s Assessment Reports, and the
equipment like solar propelled equipment so that we can roll out in­
adoption of the Paris Agreement in 2015, among others (Asare et al.,
terventions that are climate smart friendly.” R3
2022; Bellon and Massetti, 2022; Duho, 2023). The sustainable devel­
opment goals (SDGs) are the most common and eclectic one that drives The futuristic view of seeing economic development considers the
many decisions and is now being inculcated in legislative and executive negative externalities that could have implications for the future. The
documents. respondents have been exploring resources to support the drive with a
The respondents highlighted the isomorphic pressures from the in­ special focus on safeguarding the interests of future generations.
ternational actors that drive the shift to the green economy. Though not
backed by the tangible implementation to obtain significant results, 4.1.3.1. People-planet-profit. The work of the public sector on green
there is clear infiltration of the policies at decision-making meetings. A economic transition is significantly linked to the broader business and
respondent from the Environmental Protection Agency opined that: investment climate. Thus, the private sector is closely knitted to the
efforts and interventions rolled out by the government. In Ghana, there
“Another one is the issue of sovereignty and collective responsibility of the
has been an integration of the three concerns of addressing the chal­
global community that as we are doing ours (transitioning to green
lenges of the people in a sustainable manner to support the planet even
economy) if Nigeria (or the US) does not do its part, the sum effect (of
for profit-making ventures (Duho, 2023; Kawano, 2020; Summers and
reducing negative externalities) is zero. So, how do we collectively
Zeckhauser, 2008). The broader concerns of environmental, social and
mobilise others to see the same way we are seeing the green economy and
governance (ESG) developments and recycling, regeneration and
take action as well?” R2
restoration (3Rs) within the private sector are just few identifiable areas
Another respondent from the Ministry of Food and Agriculture noted that this is revealed. A respondent from the Environmental Protection
that: Agency noted that:
“We are all within a global environment and we are all driven by the “Now there are many companies that are doing solar right now, it took us
sustainable development goals and so we all have to move towards that almost a decade to be able to convince them that solar is a whole business
direction. Then the current global trend also, we have issues relating to on its own now we have solar companies who are giving employment to
climate change. We have to transition from our current environmentally people who are going to the bank for loans to install solar.” R2
unfriendly Agricultural practices such as rampant bushfires in the
“We need policies, we need money, we need leaders, technology, busi­
savannah zone, people burning the land with the aim of hunting for
nesses and the whole society. But we also need to understand the conse­
grasscutters or other animals, and abusive agro-chemical usage. We have
quences of moving (to the green economy). So, we know where we are, we
to look at other ways of conforming to the environment and then secondly,
know where we want to go, we know what to do to get there but what we
you know Ghana is a signatory to the United Nations Framework
do not know is that the consequences of transition very fast or slow to­
Convention on climate change, since we are related to this environment we
wards the green economy.” R2
will have to conform.” R3
Another respondent from the Ministry of Food and Agriculture
A similar focus on conformity to international conventions and
opined that:
standards was highlighted by a respondent from the Energy Commission
who explained that: “Green technology helps in generating jobs for a number of people
because, it results in high yield such as the use of tillage, integrated pest
“For the Scaling up Renewable Energy Programme, the country (Ghana)
management.” R3
has signed an agreement with the international bodies so it (Ghana)
cannot back out of that even if there is a change in governance.” R7 Furthermore, a respondent from the Ministry of Finance hinted at the
role of awareness creation in the drive to support the efforts at the

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central government level but also within the grassroots: gas, we aren’t just going to leave the gas. We are not going to leave any
resources to go to waste and due to this the transition will be very slow.”
“There is the need to create awareness among people in the city, and rural
R6
areas by letting them know the importance of green so they can participate
in the green transition course. We should not limit the green education to Even without discussions on innovative carbon pricing concepts like
people in urban areas only but to people at the grassroots level.” R9 carbon offsetting and tax-related development in the Ghanaian context
(Duho, 2023; Wei et al., 2021), there is clear evidence of inconsistencies
Irrespective of the background of the people, the ability to magnify
in how the government is handling the green economic transition in
the various green economy interventions will depend on how they are
general. Some respondents noted that there are no tangible efforts to
educated and trained on using the new innovations as a business tool.
have a one-off shift to the green economy model. But, others within the
This will be a precursor of a change of the current business models to one
environmentally conscious Ministries noted some conscious efforts they
that captures environmental concerns to measure performance, growth,
are making in this regard. This is captured by the response from an
development and the welfare of the people.
official of the Ministry of Food and Agriculture that:

4.1.3.2. Environmental unfriendly development models. Another critical “We came out with friendly environmental policies; we came out
sustainable development concern is that the policies, regulation frame­ with projects and programs from our policies. We also provided
works, technologies, strategies, and practices for development in Ghana human capital in terms of extension services and sensitization; we
are considered environmentally unfriendly. This is even exacerbated by provide technologies (to support the drive towards the green econ­
the competing interests of various actors within the sustainability space. omy).” R3
Given the scarce resources, where the country faces economic chal­
lenges, there is a strong likelihood of jettisoning the environmental
4.2. Sector-specific drivers – waste, agriculture, forestry, energy &
concerns at the expense of economic gains for today. This is evident in
transport
forms of policy inconsistencies, incoherence and conflicting directives
from the government in general. A respondent from the Environmental
We convey the sector-specific drivers in Fig. 2 in a way to follow the
Protection Agency explained that:
analytical framework of Miles and Huberman (1984, 1994) to develop a
“The policies, technologies, programs and the practices driving the use of fishbone diagram.
these resources are environmentally unfriendly and therefore the negative First of all, there are some notable factors that are unique to the
impact on the environment is high.” R2 waste management sector that drive the green economy, namely recy­
cling, education, governance impact and behavioural changes. The re­
A respondent from the Ministry of Energy highlighted the policy
spondents highlighted various issues that indicate that there are various
inconsistencies which lead to conflicting actions from the government.
efforts to include a culture of recycling in the Ghanaian context. This
“We just found gas and it can be used to produce electricity though we also includes efforts to promote proper waste management and conversion of
have solar, and wind power (as sources of energy). Burning the gas is waste to energy resources. Education is another key factor as there are
associated with carbon emissions, which is why solar or wind is recom­ increasing efforts to develop innovative tools and equipment to handle
mended. So, if we decide to rely on solar and wind, what then happens to the waste. This comes with intellectual property concerns with in­
our gas? Are we to allow it to go to waste because it’s associated with novations and adaptation to the local context. Governance efforts
carbon? Our transition is going to be very slow due to the availability of including the legal, regulatory and international standards on waste
management also drive the efforts to shift to a green economic model. In

Fig. 2. Diagram of the sectoral drivers of the green economy. (For interpretation of the references to colour in this figure legend, the reader is referred to the Web
version of this article.)

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S. Akalibey et al. Journal of Cleaner Production 425 (2023) 138857

the current context of demographics and the youthful population with Miles and Huberman (1984, 1994).
the critical concerns they have for environmental sustainability, social- Using the data collected from middle and top-level executives from
cultural and behavioural factors of producers and consumers alike play a government institutions, the finding revealed that the generic drivers of
vital role in the drive towards the green economy. the green economy are: pollution prevention (impact of climate change,
Secondly, the agriculture sector has some clear factors that affect the and environmental degradation cost), environmental stewardship (ineffi­
transition to a green economic model. The factors critical for the agri­ cient resource utilization and global demand for change), sustainable
culture sector are farm practices, climate-smart agriculture, green development (futuristic drive, people-planet-profit, and environmen­
finance and research and development. The respondents noted the need tally unfriendly development models). The findings revealed that the
for reforming farming practices to follow international best practices in three isomorphic pressures of the institutional theory, namely coercive
land use, use of agrochemicals and vertical integration, among others. isomorphism, mimetic isomorphism and normative isomorphism shape
For these practices, a focus on climate-smart agriculture in the areas of the resolve to pursue a green economy. The results also reveal that there
irrigation, and scientific processes that do not lead to gene modification are sector-specific factors that drive the green economy: waste man­
risks constitute some of the drivers of the green economy (Anuga et al., agement sector (recycling, education, governance impact and behav­
2020). Green finance is another critical factor which is tied to public ioural changes), agriculture sector (farm practices, climate-smart
sector budgeting processes and revision of the entire procurement pro­ agriculture, green finance and research and development), forestry
cesses (Ahenkan, 2020). The economic gains of employment creation sector (sustainable agro-forestry initiatives, biodiversity conservation
are enormous though the respondents noted the small initial gains at the and reports from impact evaluation and monitoring activities), the en­
initial implementation stage. The informal sector plays a critical role in ergy sector (job opportunities, carbon footprint, and energy security), as
the economic activity of the agriculture sector and green economic ac­ well as, transport sector (e-mobility and health implications).
tivities will benefit them significantly and reduce inequality. Finally, The results have implications for policy, practice and theory. The
although a theme that is evident in all sectors, research and development findings of the study provide useful insights that point out the areas that
have been key drivers coupled with concerns for education and en­ policymakers need to focus on to accelerate the transition to the green
gagements of multiple stakeholders. This culminates in calls for practical economy. In this regard, the findings are useful at the local governance
actions to shape policies on the green economy and implement them. and national levels, as well as, for emerging economies. The results also
Thirdly, the forestry sector also considers some unique factors that provide additions to the knowledge on the drivers of the green economy
drive the shift to the green economy. The green economy in the sector is which can help in the implementation of various interventions, with
driven by sustainable agro-forestry initiatives, biodiversity conservation specific sectorial insights added. This study is among the few efforts to
and reports from impact evaluation and monitoring activities. Sustain­ provide a theory-backed investigation of the drivers of the green econ­
able agroforestry developments are initiated by the calls for investment omy. The results reveal that the efforts to solve the green economy
in that area and increasing environmental consciousness in managing problems in the waste management (or circular waste management
forest resources. Given the negative impacts of deforestation, and systems) sector must focus on the technical aspects like recycling, but
through regulations, there have been efforts to plant trees as ways to should also consider behavioural concerns, governance issues and edu­
drive carbon capture. There have been assessments and periodic feed­ cation in general. For the agriculture sector, stakeholders should place
back from the state and non-state institutions on the measurement of the emphasis on innovating farm practices, inculcating climate-smart agri­
progress made in the forestry sector. In these processes, education and culture techniques, sourcing funding through green finance, and struc­
consideration of indigenous knowledge play a critical role. turing their business models to drive employment but without research
Finally, the energy and transport sector are driven by a number of and development, the gains may be insignificant. The forestry sector
factors in adopting the green economic model. The energy sector is needs to focus on driving sustainable agro-forestry and support biodi­
driven by the job creation capabilities that accompany a resolve to versity conversation but also focus on avenues to drive impact evalua­
pursue green economy. Also, the efforts to reduce the carbon footprint tion and monitoring. The energy sector needs to work on avenues to
serve as an avenue to explore means to innovate and reduce the negative reduce its carbon footprint, and achieve energy security while also
externalities. Energy security coupled with the concept of energy fostering job creation, especially in the areas of climate-smart employ­
poverty is critical in driving the sector’s efforts in driving green econ­ ment. The transport sector needs to invest in e-mobility and also there
omy. The transport sector is also impacted by the progress in the areas of should be a broader focus on reducing the health implications of harmful
e-mobility and the health implications of unsustainable transport ser­ pollutants through fiscal and monetary policy at the disposal of the
vices. In this context, there are fiscal policy tools that are available for government.
the country within the broader public financial management framework We recommend the development of a comprehensive national policy
to shape the tastes and behaviours of people and businesses to adopt a on the green economy which should be shaped annually in line with
green economy. broader sustainable and climate-related development. The current
Ghana Compact which is still under development needs to be consulta­
5. Conclusion and implications for policy, practice and theory tive with a more critical focus on the milestones and also there should be
efforts to get the executive buy-in to foster implementation in the near
There is a general consensus on the need to shift from the current future. Moreover, we call for the promotion of government, academia,
brown economy depending on fossil fuel to a green economy that has private sector and civil society-driven Communities of Practice like the
environmental considerations. Yet, there are limited studies on the Ghana Climate Measurement, Reporting and Verification (MRV) Com­
factors that drive the green economy and few studies tend to provide munity of Practice, which has been leading various educational and
analyses that do not encompass the relevant theoretical lenses to un­ peer-to-peer learning efforts of climate change and the green economy.
derstand the phenomena (Bailey and Caprotti, 2014; Kar et al., 2015; Future researchers to explore the developments in Ghana regarding the
Licastro and Sergi, 2021). This study aims to fill the lacuna in the extant Ghana Carbon Registry, Ghana’s Carbon Market Office and the VERRA
literature by using a qualitative approach to examine the drivers of a registry, as well as the challenges and prospects for driving a green
green economy and provide a sectorial lens to the findings using Ghana economy in Ghana. Future studies can also build hypotheses in line with
as a case of an emerging economy. The study combined the natural a quantitative approach to study how public and private sector players
resource-based view and the institutional theory to explore the research are driving the green economy to produce results that can be generalised
questions. The analysis of the generic drivers of the green economy is across sectors.
done in line with Creswell’s (2014) thematic analysis while the
sector-specific drivers were analysed using the graphic framework of

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S. Akalibey et al. Journal of Cleaner Production 425 (2023) 138857

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