https://www.youtube.com/watch?

v=5UMCrq-bBCg

The author of the "I Bet You Think About Me (Taylors Version)" music video is Taylor Swift, as
well as Blake Lively. Taylor Swift's targeted audience is Taylor Swift fans (Swifties), viewers of
YouTube, younger listeners, and all-around fans of music and lyricism. Upon further inspection
I've concluded the purposes of Taylor's music video were to not only promote her music, but
share a story about an old relationship, and to entertain. The genre of this media is a music video.
The modes of this can be categorized as visual, audio, spatial, and gestural. The music video
opens to a groom (presumably from her long list of ex-lovers...possibly rhyming with Gake
Jyllenhall) practicing his vows for his wedding in the mirror. Swift then appears in his reflection,
alluding to that he is thinking about her. As the scene changes to an all-white wedding reception
Taylor comes in with monochromatic red outfits. You notice the visual aspects with her wearing
red and bringing red items into the wedding scene (like red roses, red gifts, etc) ultimately
tarnishing the clean, white aesthetic the ceremony previously donned. I believe her choice of the
color red could be because of her courage, passion, and possibly also the underlying anger
towards her ex. The protagonist begins to act very childish and making a mess of the wedding;
progressively getting worse. This includes taking out a chunk of their wedding cake, knocking
over the wedding toppers, switching out white roses for red ones, and surprisingly enough that is
just the beginning of the chaos she ensues. There is a scene towards the end where she is no
longer wearing the powerful red and is now in a white ballgown instead. Taylor dances with her
ex, in what looks to be a wedding dress and she ends up walking away after the lyrics say, "...But
now that we're done and it's over"; her ballgown turns to the original red with flowers
embellished on the dress. The entire reception and its guests turn red as well, as it pans to the
groom now standing in the middle of the dance floor alone. At the end of the music video, we are
brought back to the groom looking in the mirror realizing he imagined it all. Solidifying that he
does, in fact think about her. The audio aspect is the song itself, "I Bet You Think About Me
(Taylor's Version)" by Taylor Swift. The spatial aspects include the way that everything, with his
ex being at the wedding and him dancing with his ex, was a figment of his imagination. The way
it all happens as he's staring in the mirror suggests heavy self-reflection; combined with the
imagery of her on his big day, though she may be destroying everything in the process it cements
her effect on his life and mind. The gestural aspects to name a few would be Swift when she
finally dances with her ex. The way she takes a chunk out of the wedding cake or gives a gift to
the new bride (that being a red scarf which meant something to her and her ex, Gake.) She also
acts very childish towards the guests and even with the kids at the children's table. The medium
of this is video with the platform being Youtube. I think Taylor Swift made those choices in this
media to showcase her struggle with her past and emphasize her growth; ultimately sending a
bold message to whoever wronged her. The cultural or historical context could be the allusions
to Alice in Wonderland: Swift pulling a rabbit out of a hat at the kids table, the style of the
wedding itself, and the red rose imagery are strong key references. For Swifties, the red scarf
could be significant culturally as it made an important appearance in both this music video and
the All Too Well (The Short Film), where its also referenced in the lyrics themselves multiple
times which also have context of the ex, not having gotten over her or still dwelling on their
relationship. The only constraint that comes to mind would be that the targeted audience is her
Swiftie's and the younger generations. The "childlike" whimsy could be off-putting, or not in the
taste, of older viewers/listeners despite the more mature theme.