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SWOT ANALYSIS

⦿ Strengths(POSITIVES) and Weakness(NEGATIVES)-


⦿ Internal factors- Under the control of any business
⦿ (Related to 4 p’s of marketing-Product, Price, Place,
promotion and 5 M’s of resources)

⦿ Opportunities(GROWTH EXPANSION) &


Threats(CONSTRAINTS)-
⦿ External factors- Beyond the control of any business
⦿ Related to Micro & Macro Environment
⦿ Customers, Competitors, Creditors, Investors,
Suppliers
⦿ Political
⦿ Economic
⦿ Social
⦿ Technological
⦿ legal
CHAAT VENDORS
WEAKNESSES
STRENGTHS •These vendors find it difficult to
•Chaat is among the compete with standardized
lightest, cheapest and most restaurants and food outlets due
convenient meal to have when to lack of financial
someone is in a hurry (Price) resources.(Money)
•These vendors can shift their •These vendors being uneducated
business from one locality to in general, lack efficient
management skills and rarely offer
another depending upon the •SWOT
presence of floating population attractive schemes, an inherent
or potential customers.(Place) way of attracting customers
(Human Resource)

OPPORTUNITIES THREATS
•During festive seasons such as •Increasing awareness about
Diwali, Durga Puja, Dussehra, hygiene conditions has affected
and so on, there is always a the demand as customers
rush at these stall.(Social prefer branded and packed
factor) food.(Social)
•Easy set up, therefore new
vendors selling similar dishes
can disrupt smooth
sales.(Competitors)

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