TOPICS FOR REVISIONS-ESP1

Unit 1 Management
1. The functions of management.
2. The roles (tasks) of a manager.
3. The differences between a manager and a leader.
Unit 2 Work and motivation
1. The importance of motivation
2. Common types of motivators
3. Theory X and Y
4. Maslow’s hierarchical needs
Unit 3. Company structure
1. Company structure: (Chain of command, functional structure, flattening hierarchies, matrix
management)
Unit 4. Managing across cultures
1. Richard Lewis model of types of culture
2. The conflict between globalization and localization
Unit 5 Recruitment
1. The different stages of recruitment
Unit 8 Production
1. The process of industrial production
Unit 9 Logistics
1. Different strategies for stock control and manufacturing (Pull and Push strategies)
2. Just In Time (JIT) production
Unit 12 Marketing
1. A product life cycle
2. Role of marketing
3. Pricing and distribution strategies
Unit 13. Advertising
1. Different kinds of sales promotions
2. Conditions to make a successful advertising campaign
Unit 23 The business cycle
1. Business cycle: Causes
Unit 24 Corporate social responsibility
1. Responsibilities of businesses
2. Illegal acts (non-ethics business practices)
Unit 27 International trade
1. Theory of free trade
2. Advantages and disadvantages of free trade.