THE ADVANTAGES OF ANGEL INVESTMENT FROM

A B US I N E S S OW N E R’ S
P E RS P E C T I V E
2 M A R K L Y T T L E T O N

Over the past few years, angel investment has become an increasingly popular route for
entrepreneurs seeking to get their enterprises off the ground. From a business owner’s point of
view, onboarding a business angel offers numerous advantages over alternative funding routes.
M A R K L Y T T L E T O N 3

Angel investors
are not only for
new start-ups.

First, angel investors are able to make decisions quickly,
which could be important to a business seeking a cash
injection in a hurry. They are relatively easy to find, with
numerous business angels, and networks, active across
Europe. In addition, angel investors are typically experts
advantage of business angels is that they do not demand
any fees or interest, instead receiving a share of the profits
or value of the business at a later stage.
Angel investors are not only for new start-ups. In fact,

in their fields, providing many businesses they back with they sometimes support late-stage ventures on the brink

some additional credibility, contacts and expertise.
Compared with traditional lenders, angel investors tend
to be more flexible. Rather than shying away from riskier
investments, they are often more prepared to make
difficult investment choices – although they generally will
seek a higher return to balance the level of risk. Another
of success, lending their weight to help build the brand
and take the business to the next level. Business angels
are more than just investors, providing the benefit of their
extensive experience, expertise and contacts, helping
to keep entrepreneurs on track in building successful
businesses.

Compared with traditional lenders, angel investors tend

to be more flexible. Rather than shying away from riskier
investments, they are often more prepared to make difficult
investment choices – although they generally will seek a
higher return to balance the level of risk.
 TO L E A R N M O R E
A B O U T B U S I N E S S A N G E L S , V I S I T T H E B L O G O F M A R K LY T T L E T O N .

MARK LYTTLETON.