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PHARMA
SUPPLY CHAIN
1
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RESEARCH INDEX
I. Overview p. 4 1. Gobal
p. 5 2. Vietnam
p. 5 3. Forecast
V. Conclusion p. 23
REFERENCES p. 23
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I.OVERVIEW
1. GLOBAL 2. VIETNAM
In the 2004-2013 period, the global drug spent has achieved a steady growth of According to BMI’s research data, the total market size of Vietnam’s
an average 5.8% per year from USD455 bn in 2004 and subsequently reaching pharmaceutical industry reached USD3,320 million in 2013, up 17% from
USD717 bn in 2013. USD2,840 million in 2012
According to EvaluatePharma, total global drug spent will reached USD900 bn Decision Resources Group finds that Vietnam is currently one of the fastest
in 2018. Average growth rate during 2014-2018 period will be around 5.7% per growing pharmaceutical markets in Southeast Asia, recording a growth rate
year. That is to say the average growth rate of patent drugs will be 5.5% per year, of nearly 17 percent and exceeding $3 billion in size in 2013. It is expected to
compared with that of generic drugs - about 7.1% per year. grow at a rate of more than 20 percent through 2017. According to Business
With their combined total population of about 3.7 bn (making up above 50% the Monitor International, Vietnam ranks 13 of 175 countries for the fastest
world’s population), India, China and other pharmerging countries are bound to growing global markets in drug spending.
be booming markets in the near future. As projected by IMS Health, proportion According to Vietnam’s Ministry of Health (MoH), the country has 140 private
of drug spent from pharmerging countries will rise from 20% in 2011 to 30% of hospitals and close to 900 public hospitals. Of the private hospitals, six have
total drug spent in 2016. foreign investments totaling close to $95 million.
The Vietnamese government is making its own investments in healthcare
India 33 infrastructure. In its 2013 budget, the MoH established funding for new
facilities (and upgrades to aging facilities) in rural and disadvantaged areas.
Pharmerging countries 96
According to the MoH, it has invested $2.5 billion in healthcare infrastructure
Chine 121
improvements since 2009. All of this makes Vietnam an attractive market for
Russia 179 foreign pharmaceutical companies, who continue to enter the country in
Brazil 180 growing numbers.
Other Asian countries 321 According to data provided by the Ministry of Health (MoH) Vietnam, imported
South Korea 323 drug accounted for more than 50% of the domestic demand in year 2012 and
EU5 375
2013
Canada 420
3. FORECAST
Japan 644
Global Data in its recent economic forecasts have expected the value to
US 892 increase continually over the next six years reaching a net worth of US$8 billion
0 200 400 600 800 1000 1200 1400 by 2020, representing a Compound Annual Growth Rate (CAGR) of 15.4%. This
rapid growth of pharmaceutical market in Vietnam is attributed to the key factors
Drug spent per capita Population
including expanding population in the country and Vietnam effort in introducing
Source: IMS Health, FPTS the New Health Insurance Law.
Correlation between drug spent per capita (USD) and population
(million people)
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II. PRODUCTION
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Import of pharmaceutical products in Vietnam 2013 Pharmaceuticals are imported maily from France, India and Korea.
Although the price of medicines imported from France is higher than that
of domestic products, French medicines are still more rational compared
1,790 1,880 30 with other markets. Regarding Indian market, due to cheap labor and
2000 26
23 1,483 25 plentiful raw material sources, Indian pharmaceuticals are competitive in
1500 1,243 term of price.
20
864 21
1000 19 15
13 5 10 Export Is Weak
500
5 The pharmaceutical export of Vietnam still faces the barriers of prices and
0 0 export policies.
2008 2009 2010 2011 2012 2013 Firstly, according to Price Management However, export performance is
Department, the annual average gradually becoming better as export
Import of pharmaceutical products (million USD) Growth(%)
export price of Vietnam is 20%-25% revenues have increased over
Source: ICE processing of General Statistics Office data higher than other countries in the the years. By 2013, Vietnamese
region such as India and China. The companies has exported to countries
high price is caused by the fact that including Myanmar, Laos, Cambodia,
Vietnam pharmaceutical industry India, Hongkong, Philippin, Malaysia,
France has to import main materials while and more than 20 countries in Africa.
India those two countries can manage this BMI forecasts that export continues
Korea matter in-house. Secondly, product to grow rapidly and reaches USD250
14.49% registration process still faces many million in 2017. This is based on
Germany
23.17% difficulties of time consuming. In order the assessment of some potential
Switzerland
to bring products to new markets, markets in Africa since 70% of
Italia
12.98% companies must send registration demand in African countries can
2.32% United Kingdom
form, application form and product only be met by import, as WHO said.
2.41% Belgium sample for testing. This process takes Primary products needed including
3.21% 8.43% Ireland up to 2 years. medicines for malaria and diarrhea
Thailand and vaccines are those products that
3.28%
USA Vietnamese companies can produce.
3.62% 7.97% China
3.83% Australia
4.2% 4.93% 5.25% Others
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III.CONSUMPTION 1. PRICE
Drug prices in Vietnam are comparatively high; 12 times higher than international
According to the data provided by the Ministry of Health (MoH), the market size
reference prices. Drug consumption per capita in Vietnam is also climbing. In 2010,
of Vietnam’s pharmaceutical industry was estimated to be USD2,775 million in
the typical Vietnamese citizen spent $104 annually on pharmaceutical products.
2013, boasting a 10-year CAGR of 16%. Out of this amount, only USD1,300
This compared to $148 in China and $51 in India. Per capita spending on drugs in
million represented drugs that were domestically produced. Currently,
Vietnam should more than double by 2015. That increase is fueled by a richer and
because of the country’s outdated technology infrastructure and the domestic
older society and by an expansion of the country’s national health insurance system.
population’s strong preference for foreign medicines, drug imports account for
Today, 65 percent of Vietnam’s 93 million people are covered by the national system.
more than 50% of the domestic demand.
That number is projected to reach 90 percent by 2020.
12 13.2 8.9
USD USD
2,601 2,775 10
million million
8
6.1
6 5.7
2000
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Source: Ministry of Health (MoH), VPBS research Pharmaceutical Price Index
USD (previous year = 100) (%)
Average pharmaceutical prices still rise annually at the average rate of 7.7%.
This is due to the increase of national CPI together with the increase of major
costs such as raw materials, wages and electricity and water prices.
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7 Pharmceutical sales 25
6 Sanofi DHG TRA
20 Market share
4 5.8% 4.95% 2.37%
5 15
Vietnam pharmaceutical industry concentrates on domestic market. Especially,
3 10 revenues generated from medical facilities account for 70%
2
5
1
0 0 2. MARKET
2009
2010
2011
2012
2013
2014
2015
2016
2017
OTC 26.5% Exports 3.02% Medical facilities 70.48%
Pharmaceutical Sales (USDbn)
Growth (% y-o-y) Source: VietinbankSc
4f
f
15
16
17
0
1
20
20
20
20
20
20
20
20
20
Other facilities 33 30 32 32
Prescription drugs sales (US$bn)
Growth (% y-o-y) (US$bn) Retail drugstores 42000 N/A 57000 N/A
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1.SUPPLIERS OF RAW MATERIALS Herbal raw materials: according to Drug Administration and Ministry of Health,
up to 90% of herbal raw materials in Vietnam are imported from China given the
fact that they are in short supply due to our climate constraints making herb
According to the statistics from General Department of Vietnam planting impossible in Vietnam. The remaining 10% are popular herbs known
Customs, Ministry of Health and Drug Administration, 90% of raw as artichoke, Polyscias fruticosa, Licorice, Leonurus japonicus, and Phyllanthus
pharmaceutical materials are foreign imports. China and India are two urinaria, to name just a few.
largest source of imported medicinal raw materials that achieved
51.4% and 18.3% of the total import value in 2013 respectively. The dependence of gross profit in input raw materials
VND
Assume revenue 1000 Costs also include other items
bn
such as:
2% 1% 0% Average gross profit Packaging costs ( in some cases
2% 45%
2% margin higher than the cost of raw
3% materials), Depreciation expenses,
3% VND
China Cost of goods 550 transportation
bn
India Raw materials take up 60% of COGS
5%
Austria
Raw materials’ -30% -20% -10% 0% 10% 20% 30%
7% Spain difference
Germany Cost of goods 451 484 517 550 583 616 649
57%
France Gross profit margin 55% 52% 48% 45% 42% 38% 35%
18%
Italia Raw materials take up 80% of COGS
Sweden
Raw materials’ -30% -20% -10% 0% 10% 20% 30%
Korea difference
Cost of goods 418 462 506 550 594 638 682
Vietnam pharmaceutical material imports Gross profit margin 58% 54% 49% 45% 41% 36% 32%
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2. PHARMACEUTICAL MANUFACTURERS
The entire country has approximately 178 drug manufacturers (about 100
pharmaceutical companies, 80 traditional drug manufacturers and above
300 drug-manufacturing units). Most of them focus on popular drug lines
rather than specialty drugs that require sophisticated technology. As a result,
overlapping production among domestic companies occurs only within a
small market segment. On the other hand, valuable specialty drug market is
dominated by foreign companies.
In Vietnam, drug manufacturers can be classified into smaller groups according
to criteria below:
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Franchised production
This is an advanced form of outsourcing with franchisers being large foreign
drug corporations that aim to manufacture their own drugs in Vietnam at lower
cost than imported drugs. Such drug products are very affordable in Vietnam Domastic/ Foreign
Wholesaler at
and their quality is still as reliable as patent drugs. distributors
flea markets
(1,200 companies)
(4 main markets)
Meanwhile, franchisees have to satisfy every requirement on factories,
manufacturing qualification and storage, etc. Franchisers, in return, will transfer
their technological know-how to franchisees (under the conditions of the
confidential contracts). Prices of such drug products will be 30% lower than those
of patent drugs. The most significant difference, however, between outsourcing a Pharmacies/ Drug retailers Hospitals Private clinics
processing company and franchising is drug quality. Some companies with their (54,250 stores) (1,180 facilities) (no statistic)
strength in franchised production in Vietnam are Imexpharm, Pymerpharco,
Savipharm, Bidiphar, OPV, etc. Profit margin of outsourcing ranges from 1% to
10% depending on its complexity. Profit margin of franchised production ranges
from 20 to 30%
Distribution channels of pharmaceutical products in Vietnam
Source: VPBS
With regard to drug distributors, there are about 1,200 companies working in
this role, out of which approximately 300 are foreign firms and the rest are
domestic ones. According to several news sources, it would appear that the
top three drug distributors in Vietnam are Zuellig Pharma, Mega Products
and Diethelm Vietnam. These news sources indicated that these three
foreign companies together account for 50% of the total market shares of
drug distribution.
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Companies Country
Tedis SA France
Companies Country
Bayer Germany
Schering AG Germany
Roche Switzerland
Solway Netherland
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V. CONCLUSION
With the situation as it is, Vietnam remains a promising destination for drugs
exporters, particularly those specializing in prescribed products. Making a joint
venture with local pharmaceutical producer could obtain certain advantages on
marketing development, products registrations, production and distribution.
REFERENCES
1. Business Monitor International
2. General Statistics Office (GSO)
3. VPBS Vietnam Pharmaceutical industry
4. FPTS Pharmaceutical sector report
5. VietinbankSc Industry Report- Vietnam Pharmaceutical Industry April 2014
6. Vietnam Pharma Update April 2014, Tilleke & Gibbins
7. Global Data
8. Ministry of Health (MoH)
9. IMS Health
10. General Department of Vietnam Customs
11. Drug Administration of Vietnam (DAV)
12. ICE processing of General Statistics Office data
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