INTRODUCTION

Hindustan Unilever Limited (HUL) is a British-owned Indian consumer goods company

headquartered in Mumbai .It is a subsidiary of the British company Unilever. Its products include foods,
beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods
(FMCGs).HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. Following a merger of
constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed again in June
2007 as Hindustan Unilever Limited. Hindustan Unilever has been at the helm of a lot of controversies, such as
dumping highly toxic mercury-contaminated waste in regular dumps, contaminating the land and water of
Kodaikanal. The British company also faced major flak for an advertising campaign attacking the Hindu pilgrimage
site at Kumbh Mela, calling it a “place where old people get abandoned,” a move that was termed racist and
insensitive. AS of 2019, Hindustan Unilever’s portfolio had more than 50 product brands in 14 categories. The
company has 21,000 employees and recorded sales of ₹34,619 crores in FY2017–18.

In December 2018, HUL announced its acquisition of GlaxoSmithKline India’s consumer

business for US$3.8 billion in an all equity merger deal with a 1:4.39 ratio. However the integration of GSK’s 3,800
employees remained uncertain as HUL stated there was no clause for retention of employees in the deal.In April
2020, HUL completed its merger with GlaxoSmithKline Consumer Healthcare (GSKCH India) after completing all
legal procedures. In December 2022, HUL’s market cap was Rs. 638548.42 crore.HUL works to create a better
future every day and helps people feel good, look good and get more out of life with brands and services that are
good for them and good for others.With 50+ brands spanning 16 categories such as fabric solutions, home and
hygiene, life essentials, skin cleansing, skincare, hair care, colour cosmetics, oral care, deodorants, tea, coffee, ice
cream & frozen desserts, foods and health food drinks, the Company is a part of the everyday life of millions of
consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf excel, Rin,
Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Close up, Axe, Simple, Love
Beauty Planet, TRESemmé, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s, Horlicks and Pureit.
OBJECTIVE

• To study the trend of closing prices.

• To study the price movement in a stock over a given period of time.

• To study the relationship between opening and closing prices.

METHODOLOGY
The logo of HUL consists of:-
Research Design

•The study is analytical in nature .It is analytical as it analyses the trend and movement of closing
prices and the inferences are drawn from the analysis of graphs collected from the money control site.

•All the graphs are based on Hindustan Unilever limited company

•All types of price charts are included for depicting the prices at given time interval .

Research methodology

The study gathers historical data related to HUL Limited, including daily or intraday price information,
Trading volumes, and relevant stock exchange data. This data is often obtained from secondary data
sources such as financial data providers, stock exchanges, or online sources.
ANALYSIS AND INTERPRETATION
TECHNICAL ANALISIS
PRICE CHARTS

A) LINE CHART SHOWING INFORMATION ABOUT THE TREND OF CLOSING PRICES

B) BAR CHARTS
C) JAPANESE CANDLE STICK CHARTS
D) HOLLOW CANDLES CHARTS
E) BASELINE CHARTS
Technical Indicators
Mathematical indicators

Moving Averages

Moving averages (Mas) are a fundamental technical analysis tool used to analyze and visualize Trends in
financial data, such as stock prices, currency exchange rates, or commodity prices. They are Particularly useful
for smoothing out price data to identify trends and potential reversal points. There are two primary types of
moving averages: simple moving averages (SMA) and exponential Moving averages (EMA).

1) SIMPLE MOVING AVERAGE (SMA)

A Simple Moving Average (SMA) is a basic and widely used technical analysis tool that calculates the Average
of a set of prices over a specified time period to create a smoothed line on a price chart. SMAs are used to
identify trends and reduce the impact of short-term price fluctuations. Here’s how to calculate a Simple
Moving Average:

 Select a Time Period: Determine the time period for which you want to calculate the SMA.
This could be days, weeks, or any other time frame. For example, a 50-day SMA uses the
closing prices of the last 50 days.
 Add Up the Prices: Sum up the prices of the asset over the chosen time period. For a 50-day
SMA, add the closing prices of the last 50 days.
 Calculate the Average: Divide the sum by the number of data points in your selected time
period. If you're using a 50-day SMA, divide the sum by 50.
 Plot the SMA: Plot the calculated average on the price chart for each day or time period. As
new data becomes available, the SMA is recalculated, and the older data points drop off,
creating a moving line on the chart.

SMAs are simple to calculate and provide a clear view of a security’s historical average price over a
Specific period. Traders often use different combinations of SMAs to develop trading strategies, with
Short-term SMAs responding quickly to price changes and long-term SMAs providing broader trend
Perspectives.
SMA OF HUL
CHART SHOWING SMA OF HUL
2) Exponential Moving Averages (EMA)

An Exponential Moving Average (EMA) is a technical analysis tool used to smooth and analyze Financial data,
such as stock prices or currency exchange rates. It is similar to a Simple Moving Average (SMA) but places more
weight on recent price data, making it more responsive to recent Price changes. EMAs are especially useful for
traders who want to react quickly to changing market Conditions.

Here’s how to calculate an Exponential Moving Average:

 Select a Time Period: Choose a time period for which you want to calculate the EMA. Common periods
include 10, 20, or 50 days.
 Calculate the SMA: Calculate the SMA for the chosen time period .
 Calculate the EMA for the First Day: Use the SMA as the EMA for the first day of the selected Time
period.
 Calculate the Multiplier: Determine a multiplier (often called the smoothing factor) that is
Used to give more weight to recent prices. The formula for the multiplier is:

 Multiplier = [2 / (selected time period + 1)]

 Calculate the EMA for Subsequent Days: To calculate the EMA for the next day, you use this Formula:

 EMA(today) = [Closing Price(today) – EMA(yesterday)] x Multiplier + EMA(yesterday)

 Repeat the Calculation: Continue this process for each day in your selected time period, and The EMA is
updated daily.
EMA OF HUL
OSCILATORS

Oscillators show the speed or pace (momentum) at which the price of a share rises or declines. They Indicate the
overbought or oversold conditions of a share or the market index. It is just like a Pendulum that swings in one
direction and swings back in the reverse direction. In technical analysis, Oscillators show the share price
movements across a reference point from one extreme to another. Following are the commonly used oscillators.

1) RELATIVE STRENGTH INDEX (RSI)

The Relative Strength Index (RSI) is a popular momentum oscillator used in technical analysis to Measure the speed
and change of price movements. It provides a numerical value that helps traders And analysts assess whether an
asset is overbought or oversold and, consequently, whether it may Be due for a price correction. Here’s how RSI is
calculated and how it works:

Calculation of RSI:

1. Select a Time Period: The typical time period used is 14 days, but this can be adjusted to fit Different
trading strategies and timeframes.

2. Calculate Relative Strength (RS):

RS = Average of the closing prices of up-days (when the price increased) during the chosen time Period / Average of
the closing prices of down-days (when the price decreased) during the chosen Time period.

3.Calculate RSI:

RSI = 100 – [100 / (1 + RS)]

2) RATE OF CHANGE INDICATOR (ROC)

The Rate of Change (ROC) indicator, also known as the Price Rate of Change, is a momentum Oscillator used in
technical analysis to measure the percentage change in the price of a security over A specified time period. It is
primarily used to identify the speed and magnitude of price movements, Helping traders and analysts gauge the
strength of a trend or potential reversals.

Here’s how the Rate of Change (ROC) is calculated and interpreted:

Calculation of ROC:

1. Select a Time Period: Determine the number of periods you want to use for the ROC calculation.

Common periods include 10, 14, or 21 days.

2. Calculate the ROC: To calculate the ROC, use this formula:

ROC = [(Current Price – Price “n” periods ago) / Price “n” periods ago] * 100

Interpretation of ROC:

 ROC values are expressed as a percentage, and they indicate the percentage change in price

Over the chosen time period.

 Positive ROC values suggest that the price has increased over the time period, while negative

ROC values indicate a price decrease.

 A high positive ROC may suggest a strong upward momentum, while a high negative ROC

May indicate a strong downward momentum.

CONCLUSION
BIBLIOGRAPHY

WEBITES:

https://www.hul.co.in/
This technical analysis project should summarize the key findings and insights obtained from
the analysis of a specific asset, such as a stock, currency pair, or commodity. It might include:Identification of
https://www.moneycontrol.com/india/stockpricequote/personal-care/hindustanunilever/HU
Trends: Discuss whether the asset exhibits a clear upward, downward, or sideways trend.Support and
Resistance Levels: Highlight significant price levels where the asset tends to find support or face
resistance.Technical Indicators: Explain the signals provided by various technical indicators like moving
averages, MACD, RSI, and how they impact the asset’s price movement. Buy/Sell Signals: Provide
recommendations based on the technical analysis, such as potential buy or sell points.Risk Assessment:
Evaluate the risks associated with the analysis and potential factors that could affect the asset’s performance.
Timeframe Consideration: Mention if the analysis is relevant for short-term, medium-term, or long-term
trading or investment strategies.

Technical analysis is a method of evaluating and forecasting financial asset prices and market
trends by analyzing historical price and volume data, as well as various technical indicators. It is commonly used
in trading and investing to make decisions about buying or selling assets, such as stocks, currencies,
commodities, or cryptocurrencies.