The whole goal of what we’re trying to do is democratizing game development.

We went about it the

way know how to; which was taking really advanced game technology. Packaging it, making it very
simple. Spending all those extra cycles to figure out where can we simplify where can we make it
easier. And then of course figuring out a workable successful scalable business model that allows us
both to stay alive and give Unity to a lot of users. And that’s been working; we’re profitable,
everything is going right, we’re growing and we’re reaching new people. But we also realized that
there’s problems that remain even once you make game development really easy. If that makes
sense. So what we see is that you can make the tool even easier, and we’re still making it easier
we’re not giving up on that there’s a lot more to do there. But even in a fantasy world where we
made Unity so it’s all just single play; almost like make my game button, problems still remain. And
one of those problems is that game development, or interactive 3D of course Unity is used for a lot of
other things. It requires a team; It requires artists, it requires animators, it requires different types of
programmers. You know graphics programmers that do shaders, it requires hardcore guys that do
physics programming, that to AI and all the parts of AI that there are. On top of the gameplay
scripters and designers etc… Having a big team is sort of a luxury of a big company, or having a stable
team at least is a luxury of a big company with a big budget. Of course a lot of you are from those
companies but many many of you are not. And so we started thinking about this problem and then
we realized that the community was already solving some of this; you know people where sharing a
lot of assets giving stuff to each other but also starting businesses selling extension to unity, selling
tools to unity, selling services etc… So we looked at this problem and around a year ago we started
working on a solution for it and we call the solution the unity asset store and it’s a platform for
sharing and trading between unity users and it’s a pretty wild piece of software and I’m gonna ask
lead developer XYZ to join me and actually demo it with us.