 Go to Market (GTM) Strategy:

o Market Analysis:

 Target Industry Segmentation and Unique value proposition for each industry:

 Manufacturing
o Streamline production
o Manage inventory
o Improve Supply Chain Operations
o Quality Control (QC)
 Distributors
o OPSI (Order | Purchase | Supplies | Inventory)
 Order Processing
 Demand Forecasting
 Supplier Management
o Improve operation excellence
o Financial Controls
o Warehouse Management
o Cost Reduction
o Scalability
o Integration
o Reporting & Analytics
 Retail
o Enhance Inventory administration
o Point of Sale (POS)
o Customer Relationship Management (CRM)
 Healthcare
o Patient Management
o Billing
o Compliance
 Education
o Manage Student Data
o Fee Records
o Academic Operations
 Service-based Industry
o IT Service
o Hospitality Management
 Agricultural
o Crop Managem ent
 o Input | output
o Product Customization:
o Tailored to specific needs.

o Pricing Strategy:
o Average Selling Price (ASP)
o Discounts, Packages and payment options.
o Let's assume our annual target is PKR 5 million
o ASP is PKR 500,000 per ERP system.
o PKR 5,000,000 / 500,000 = 10 systems delivered/live in a period of 12 months.

o Sales & Marketing Plan

o Customer Acquisition Cost (CAC)
 CAC=
 Total Expenses / Number of New Customers Acquired
o Leads generation to convert into customers

o Customer Support & Training

o Monitoring & Feedback
o Evaluation & Review

Focused Segment

o Distributors / Manufacturing
o United Distributors Limited (UDL)
o Burque
o Muller & Phipps
o International Brands Limited (IBL)