Marketing Management Assignment

June 2022 Examination

Answer 1:
Introduction

Advisors are usually viewed as beneficial to have in the small business environment, yet they
may be costly. Specialists, on the other hand, can provide knowledge and skills that a company
or organisation may require. They may also support a company's untapped development and
modernization. An rising number of firms are enlisting the help of marketing gurus to increase
their brand's physical and internet presence. Smaller businesses find it difficult to focus on
advertising because they are so interested in the day-to-day challenges of running a business.

Concepts and Applications

Action plan

Action Goal Accountable Responsible

To determine demand, Make meals based on marketing Marketing Director
market research will your need.
be undertaken.
Use a poll to figure Employ the manager management
out what the buyer is approaches that are
thinking. most handy for your
customers.
Pick the best strategy Make money by Marketing Marketing director
for you. satisfying consumers.
The action plan comprises of business model adjustments, followed by public reviews and how
the task will be accomplished. It is also necessary to determine the customer's desire as well as
the rates that will be used in both the cloud kitchen and the dining technique, as well as how each
approach will be applied in the restaurant. As a result, we learn which method will be the most
advantageous to us and how we can implement it inside the company.

Communication plan

Audience
Customers that wish to try their meals by placing orders in the cloud kitchen are the business
audience. So, when the business transitions from dine-in to cloud kitchen, the restaurant owner
must now manage both the cloud kitchen and the dine-in, albeit at different hours.

Public relations strategies

Unique tactics would be employed to deliver the word to the buyers for this goal, with social
media plate formats and one-of-a-kind public gatherings being vital aspects.

Supervisory approval is required

The restaurant owner's consent is required for this step, as well as any other necessary approvals
for changing the business's version.

Budgeting is nearing completion

After all of the ideas have been approved, the next challenge is determining how much money
would be required to complete the journey.

Tools

Social media plate forms, special campaigns, unusual videos, and promotional items are all one-
of-a-kind methods used to reach out to customers. It may also be utilised for things like one meal
at a restaurant being free with distinct or unique discount offerings.
Conclusion

The advertising adviser's goal is to analyse a company's or brand's current marketing strategy and
recommend a new one that will help the firm or brand flourish. To summarise, these marketing
strategies assist in determining which action will be conducted in which kingdom and how that
movement plan will be carried out, which is why people consult with specialists to address
challenges they are encountering in the workplace. After that, a dialogue plan is created for
communicating with customers, as well as an outreach strategy to reach out to those customers.
All of these plans also show how certain techniques will aid in the business's operation.

ANSWER 2:

Introduction

The first step is to devise a marketing strategy. I'll start by putting out football advertising goals,
significant participants who may be implicated, noteworthy comments, and the Indian viewing
audience, in addition to maximising the effect of football material, as part of a comprehensive
digital marketing strategy. Prior to implementing promotional tactics aimed at achieving football
goals in India by attracting more fans and supporters, I will conduct positive sports activities
control and engage with many agencies in thorough coaching. All monetization strategies may be
tailored to where they are now, where they want to go, and how long it will take to get there.

Concepts and Applications

The football marketing strategy is as follows:

Geographical and demographic considerations

The following six factors, in our opinion, have an influence on the average sports viewer: -
Geographies- Initially, X-LEAGUE plans to roll out its marketing methods in Kerala, West
Bengal, and Goa, all of which are known for their soccer fanaticism. X-LEAGUE views
international viewers as a major source of revenue for Indian viewers. As the availability of such
content expands, more than 20 million Indians living in rural areas are embracing India-centric
leisure. The population of the city makes up 27.8% of the total population. India is one of the
world's youngest countries, with an average longevity of 24.8 years. In the next years, this, along
with expanding financial levels among Indian youngsters, would turn India into a flourishing
sports activities business.

SWOT

Strengths

The AIFF I-SWOT League's analysis identifies the following strong points:

. It's a home competition in which all Indian players may improve their skills..

. One of your broadcasting sponsors should be IMG endurance.

. The team's progress is boosted by foreign gamers from Central Africa.

. The Awami League and Changu Kolkata have had a long-standing rivalry in this important
competition.

. Assam, Kerala, and a few more fantastic overseas destinations are big followers.

Weaknesses

The following are the concerns identified in the AIFF I-SWOT League's analysis:

1. The majority of teams are in a bad financial situation..

2. Because the majority of the persons in the groups are corporate, they lacked knowledge.

3. Corresponding solution clubs have poor commercial strategies, which explains the low overall
attendance of 4000 people in each sport.

4. Lack of product and television revenue for the teams.

5. The majority of those on the grounds are of low quality, resulting in player accidents.
Opportunities

1. Enhance college quality and indigenous talent development.

2. To increase product income, improve your business model and purpose.

3. Increase the appeal of the venues, resulting in higher membership.

Threats

The AIFF I-League Swot Matrix has highlighted the following dangers:

1. Participation in the I-league can be stifled by the IPL and other contests in football, tennis, and
other sports.

2. The English Premier League and other European major league leagues are collecting the
largest share of the soccer merchandise market, and their dominance is only set to grow.

4p’s

Product

The soccer ball and other in-game balls are the game's products.
Price
Because it allows for price shopping, the pricing strategy focuses on a moderate and low-price
approach.

Place

It has a distinct position amid all of the other games, and customers enjoy this game, thus it
should be positioned accordingly.

Promotion

For the promotion of it specific media through which people take an interest in the football
game, as well as its merchandising via advertisements and other means.
Conclusion

To sum up, the marketing plan for consumers in the sports activities business is an important
component since its distinctive aspects contribute to the industry's growth. In addition, all of the
plan's elements define how all of the characteristics inside the separate branches would be
maintained. As a result, I've included all of the objectives, as well as how tactics are executed
inside the company and income maximising approaches. I've also stated how it will be promoted
using social media platforms such as Instagram, Facebook, and others. To tackle social media
commerce, I want to become more active on social media sites.

ANSWER 3a:

Introduction

The research's application comprises the techniques by which the studies will be conducted, as
well as the questions, observations, and study engagement tactics. The research plan is a report
that clearly presents the data. It appropriately covers the authors' reviews, and it also specifies the
study ranges. It entails just preparing the data and creating the questions and answers to match.

Concepts and Applications

Clientele

Participants and teens are the two key demographic components of Falls River, and those
consumer companies are carefully handled. The Falls River Theater is dedicated to serving as
many parents as possible as a community-focused organisation. Due to the presence of a small
firm in the city, there may be a large student market with consumers who have limited
transportation choices.
Demographics

Individuals and parents with young children — This industry association focuses on
individuals and parents with small children who no longer want the latest releases and instead
prefer a low-cost, high-quality, family-oriented watching experience.

Young adults — Young adults are persons aged 16 to 24. This demographic is seeking for
comedy and dramas that aren't geared towards youngsters.

Conclusion

Finally, the research application contains all of the planning components. It allows for higher and
more precise investigations, as well as the protection of critical study elements. It also creates the
questions, in addition to answering them, by analysing the previous authors' research and
answering all of the questions in accordance with the review. As a result, these details are
incorporated in the research proposal.

ANSWER 3b:

Introduction

The survey questionnaire includes all of the questions that the research content and would be
collected through the source of statistics, as well as different components and parts of the survey
questionnaire, such as well-known questions, common questions, and personal information, as
well as the main body of the questionnaire and this survey allows to acquire data from humans
via online or giving.

Concepts and applications

The survey questionnaire includes the following questions:

1. When you went to the theatre, what time did it close?

2. What has changed in the last theatre play you saw?

3. Are you a regular theatregoer?

4. Do you want new theatres in your neighbourhood?

5. What motivates you to go to the theatre?

6. Give the title of the most recent performance or movie you saw at the theatre.

7. What are your favourite programmes or movies to see at the movies?

8. What influences your theatergoing experience?

9. When you're in the theatre, what type of things do you keep an eye on?

10. What do you do with your leisure time?

All of these questions are designed to elicit consumer feedback on what they think of theatres in
general, as well as whether or not they enjoy them. cheval cheval cheval cheval cheval cheval
cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval We recognise one-of-a-
kind points of view on the only questions by asking these types of inquiries of people. To get the
best answers from clients, you must first get them to understand the survey criteria so that you
can get excellent responses. It also gives the character the feeling of being free to answer the
survey questions in the best possible way.

Conclusion

Because the leading research relies on it, the survey questionnaire is an important part of the
study. The survey questionnaire is meant to gather important information from individuals by
asking them about their preferences and allowing them to mark the answers to the questions
according to their own preferences. It also allows the person collecting the questionnaire to
understand what individuals believe about various viewpoints, and so, their ideas may desire to
be found out in this method.