, MATT GRAY @ f } @matt_gray I've built a total audience of 16,000,000 raving fans, generating $7,460,000 in revenue a year. S)Nst= Oa Ae] Ka lms) g- ken] s)i0L=) © aig) ke) a kts, MATT GRAY @ ‘ CU eae tt) A Personal Media Empire needs an unbeatable content strategy. With the right strategy, you can: * Scale predictably * Become the category champion * Build an audience of superfans ready to monetize al=ie=eBUaT-e Gola e al mcdne-1N-Le hve =) 100-10) 61 8)@ MATT GRAY @ ‘aed alias) Follow a Content Schedule (@olarie aa meatal Melia le ROU a elie advantage. It forms the backbone of your strategy. Establish a clear cadence and stick to it. Scheduling content will make this effortless. Distribution Strategy TiNaa e~) . Crea it\ Build a 90-Day Content Backlog Most creators don't know what to write Elelelela A backlog fixes that: * Store viral ideas * Know what to write about * Batch content to schedule in advance Reclaim your mental bandwidth to create banger content. Destroy blank page syndrome., MATT GRAY @ v PCE aac) Get Off The Content Hamster Wheel Content is hard because you're constantly on a content hamster wheel. You become a burnt out builder. Make your life easier: By 1-1 gn) FAs + Automate * Outsource Unshackle yourself to unleash your creative potential.Name ee} 7 } @matt_gray Curate Inspiration Eliminate writer's block by curating content to emulate. Store content in: * Reddit * LinkedIn saves * YouTube playlists * Twitter bookmarks «Instagram collections Use it as inspiration to create mind-blowing content. Never run out of ideas again.MATT GRAY @ v } @matt_gray Build Your Founder Flywheel Make sure you're hitting your audience on all fronts. I'm active everywhere: * TikTok * Twitter * LinkedIn * YouTube ‘Instagram Oa Toanvel kee Your distribution strategy is the oxygen of your brand. Stop, and you'll cease to exist.aac r a) v CTE aa eye STAN =Tala Cole) 8 On 1) Your audience will resonate with specific content types. > dela lag ta ULNaH oa ie) * Stories * Guides * How-tos Combine formats in unique ways to invent atmo) sear Lee Keep iterating until you find what works. Leave your audience craving for more.ENaC. Ve) ¥ aa lee) Solve Your Core Customer's Problems Understand your audience to achieve olga e * Whois your content for? * What are their pain points? * Are their needs and interests at the forefront? You're not just serving an audience. You're building a Community Empire.@ amc T Vg) : } @matt_gray areca ela Content is along game. RA OlOMa-M AMMA Rem [IK Ore 1t lace ca Cw Build’systems to make the process effortless. Proven systems lead to more creativity and more fun. Treat work like play. You'lbe unbeatable., MATT GRAY @ r ( (Taal) a Want to go deeper? If you enjoyed this post, you'll love UN AiR Toman iee Cai aU Raal allel @lamaaelien ie eld GROW YOUR PERSONAL BRAND AND AUDIENCE IN JUST 3 MINUTES A WEEK. MUR Rolie cel sel enor)