ID Age_group Gender Instagram Facebook

1 2 2 1 1
2 2 2 1 1
3 2 2 1 0
4 2 1 1 0
5 2 1 1 0
6 2 2 1 0
7 2 1 1 0
8 2 2 1 0
9 2 1 1 0
10 2 1 1 0
11 2 2 0 0
12 2 2 1 0
13 2 2 1 0
14 4 2 0 1
15 2 2 1 0
16 2 2 0 0
17 2 2 0 0
18 2 2 1 1
19 2 2 1 0
20 2 2 1 0
21 2 1 1 0
22 2 1 1 0
23 2 1 1 0
24 2 2 1 0
25 2 1 1 0
26 2 2 1 0
27 2 2 1 0
28 2 1 1 0
29 2 1 1 0
30 2 1 1 0
31 2 2 1 0
32 2 2 0 0
33 2 1 1 0
34 2 2 1 0
35 4 1 0 1
36 3 2 1 0
37 2 2 1 1
38 2 1 1 0
39 2 1 1 0
40 2 2 1 0
41 2 1 1 0
42 2 1 1 0
43 2 2 1 0
44 2 2 1 0
45 2 1 1 0
46 2 2 1 0
47 2 1 1 0
48 2 1 1 0
49 2 2 0 0
50 2 1 1 0
51 2 2 1 0
52 2 2 1 0
53 2 1 1 0
54 2 2 1 0
55 2 2 1 0
56 2 1 1 0
57 2 2 1 0
58 2 2 1 1
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60 2 1 1 0
61 2 1 1 0
62 2 2 1 0
63 2 1 1 0
64 2 2 1 0
65 3 1 1 0
66 4 1 1 0
67 2 1 1 0
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71 3 1 1 0
72 3 1 1 0
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74 3 2 1 0
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77 2 1 0 0
78 2 1 1 0
79 3 1 1 1
80 2 1 1 0
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82 2 1 1 0
83 3 1 1 0
84 3 1 1 1
85 2 2 1 0
86 4 2 1 0
87 4 2 1 1
88 4 1 0 1
89 1 2 1 0
90 1 2 0 0
91 2 2 1 0
92 1 3 0 0
93 1 2 0 0
94 2 2 1 0
95 3 1 0 1
96 2 1 1 0
97 2 2 1 1
Twitter Linkedin Time_spent
1 0 1
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0 0 2
0 1 4
0 0 1
0 0 2
0 1 1
0 0 2
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0 0 1
0 1 1
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1 0 1
0 0 2
0 0 1
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1 0 2
0 0 2
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1 0 2
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0 0 2
1 0 1
0 0 1
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0 0 1
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0 0 1
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0 0 2
0 0 2
0 0 2
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0 0 1
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Use_of_SM Interaction_with_brand_on_SM
1 2
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Imp_of_SM_in_prchasing
3
4
5
4
4
5
4
4
4
3
4
3
5
4
4
5
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3
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1
5
4
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4
2
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5
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4
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Engage_with_brand_on_SM_if_offered_personalized_content
4
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SM_helps_brands_to_undrstnd_need
4
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SM_helps_brands_to_ create_sense_of_community
4
3
5
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5
4
2
4
4
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3
3
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3
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5
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Brands_response_inquiries_comm_on_SM
5
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5
5
5
4
5
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5
3
5
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1
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Brands_which_engageon_SM_are_trustworthy
4
4
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3
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5
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Recommend_brand_on_SM_presence
3
3
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4
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2
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3
Trust_on_SM_content
2
2
3
2
3
3
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3
2
2
3
3
3
3
2
2
3
3
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Brands_response_to_neg_comm
2
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Do_positive_comm_on_SM_influence_perception
2
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2
2
2
2
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2
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3
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2
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Imp_of_transparency_of_brand_SM_presence
4
5
5
5
4
4
5
4
5
5
4
3
5
4
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1
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Instagram Facebook Twitter Linkedin
1 1 1 0
1 1 0 0
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1 0 1 0
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