CLASS CASE STUDY 2023-24

Cosmetics
Destination country: Japan or the US

Spanish cosmetics manufacturer Aqualabel SL,

owner of “AQUALABEL” trademark in Spain, is
preparing to start exporting soon.
As newcomers they must study the different
available markets and decide to enter one of them.

The two markets Aqualabel is targeting are Japan

and the US.

The product is “Beauty or make-up preparations

and preparations for the care of the skin (other
than medicaments), including sunscreen or suntan
preparations; Eye make-up preparations”

You are helping Aqualabel to make the decision to

select one of these markets.
 CLASS CASE STUDY 2023-24

DATA JAPAN USA

A COUNTRY INFO
1 Country Risk
Source:
2 Economic Situation: GDP % change, most
recent year
Source:
3 Rate of Exchange Currency/EUR evolution
chart, one year
Source:
4 Country 3 main exports & 3 main imports
(products)
Source:
5 3 main trading partners, both exports &
imports
Source:
6 First 3 exporting Spanish provinces of this
product in 2022, trade value terms
Source:
7 Market share on imports to these
countries of “Eye make-up preparations”
 CLASS CASE STUDY 2023-24
in 2022?
Source:
 CLASS CASE STUDY 2023-24
B MARKET INFO JAPAN USA
1 Demographics. Women 15-64
Source:
2 Market Reports in Spanish
Source:
3 Market Reports in other languages
Source:
4 Distribution Channels
Source:
5 Main competitors (name 2 companies)
Source:
6 Are there country e-commerce reports
from ICEX? (Informes e-País)
Source:
7 Name any B2C Marketplaces suited for
cosmetics
Source:

C TRADE BARRIERS JAPAN USA

0 Tariff Barriers: Code Classification under
HS
Source:
1 Is there any Free Trade Agreement with
the EU?
Source:
2 Tariff Barriers: Custom duty rate
 CLASS CASE STUDY 2023-24
Source:
3 Non Tariff Barriers
Source:
4 Non Tariff Barriers: Specific Import
Procedures & Documents
Source:
5 Trademark. Nice class number
Source:
6 Trademark is available?
Source:
 CLASS CASE STUDY 2023-24
D PROMOTION JAPAN USA
1 Name 2 prospective customers
(importers/distributors)
Source:
2 Main Cosmetics Trade Shows In Japan In US
Source: In Asia In North America
3 Informe de Feria from ICEX
E Trade Promotion Offices Assistance on International Promotion
1 OFECOMES address & phone

2 ICEX (Trade Shows > Official Pavillion)

3 Regional (INFO, Instituto de Fomento

de Murcia > Trade Missions) Year 2023

4 Is any Chamber of Commerce

organizing any Trade Mission (even
virtual) to this country?

5 Stanpa (Industry Association)

Participación agrupada. Continent

6 Is there a Spanish-Japanese/American/ Yes/No Yes/No

Chamber of Commerce? Source Source