Njenworks

Selected Signage / Environment Work

Profile

Njenworks is a design studio based in New York with a global outlook. The studio was founded by Natasha Jen in 2010. Prior to founding Njenworks, Natasha held art director and senior designer positions at 2x4 Inc and Base Design for several years. Njenworks practice does not specialize by media nor industry, but rather it explores the notion of identity and how its augmented across different media, industries, scale, and cultures. Njenworks is involved in projects at a wide spectrum of scales, ranging from the new identity for MIT Architecture, an exhibition at Haus de Kunst, a map project for the Sharjah Biennial in the U.A.E., to an urban intervention project that will take place in Beijing, New York, and London.

CCTV (China Central Television)

Wayfinding System The new headquarters for China Central Television, OMAs largest project to date, combines the entire process of TV-making administration, production, broadcasting into a single loop of interconnected activity. Rising from a common platform accommodating production facilities, two towers one dedicated to broadcasting, one to services, research, and education lean towards each other and eventually merge in a dramatic, seemingly impossible cantilever. CCTVs distinctive loop aims to offer an alternative to the exhausted typology of the skyscraper. The loop also facilitates an unprecedented degree of public access to the production of Chinas media. The wayfidning system aimed to provide the visitors clear sense of directions in this complex structure.

Typography: Site
Proportion of CCTV/TVCC with type

BOOKLET

2x

12. 31. 2008

200809, Work for 2x4 Art Direction, Project-lead, Design Project Architects: Albert Lee, Jeffrey Ludlow Team: Evan Allen, Xin Jing, Celin Fu, Shoping Zhang

0.5 x

2x4 2009

2x4 Sketch / 1.01

CCTV (China Central Television)

1
Tower 1

B
Studio B

C
Studio C

Recording Studio

Theater South Entrance

Digital Cinema

CCTV (China Central Television)

CCTV (China Central Television)

CCTV (China Central Television)

CCTV (China Central Television)

CCTV (China Central Television)

Lincoln Center Master Plan Wayfinding

Wayfinding System 200809, Work for 2x4 Design Project Architects: Albert Lee, Lee Moreau Team: Alexander Strube, Evan Allen

Lincoln Center Master Plan Wayfinding

Lincoln Center Master Plan Wayfinding

Lincoln Center Master Plan Wayfinding

Lincoln Center Master Plan Wayfinding

Lincoln Center Master Plan Wayfinding

Nike 100+8

Multi-platform Exhibition Design, Beijing The Nike 100+8 was a two-phase exhibition about Nikes unrelenting pursuit of lightness and speed. The first exhibition (100) examined Nikes history through 100 quintessential artifacts from the Nike archive. Each item was the physical embodiment of a design idea, a turning point, a breakthrough or key moment in the battle against drag. The second exhibition (100+8) unveiled the new 8 innovations Nike developed specifically to improve performances of the 08 Olympic athletes. Collectively the two exhibitions presented a rich and diverse portrait of a company built on risk and experimentation, and driven by an unending quest for ultimate performance. 2008, Work for 2x4 Art Direction, Project-lead, Design Project Architects: Jeffrey Ludlow, Lee Moreau Team: Evan Allen, Sigrid Holt, Isreal Kandarian, Jiwon Lee, Emile Molin, Rory McGrath, Xin Jing, Celin Fu, Jonathan Lee, Carolin Himmel

1 2
Introductory Title + text wall

100 Victories video

Section A

iPod pick-up + return

Tri-media trenchceiling

08 Exhibition

A
Elevation 1
Immersion Chambers

C D

Anti-gravity projection wrapping on all surfaces

Tri-media 100 Battles Graphic

Nike 100 Trench Void

Section C

Nike 100 Trench

Anti-gravity chamber

Elevation 2

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Nike 100+8

Contact

Njenworks office@njenworks.com 646-361-6351 www.njenworks.com