SQL & DataBASES

Project Report
 Business Overview

Total Revenue Total Orders Total Customers Avg Rating

8.2 M 1000 994 3.1

Last Qtr Revenue Last Qtr Orders Avg Days to Ship % Good Feedback
1.5 M 199 98 20%

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 Customer Metrices

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 1- Distribution of Customers across States

State # of Customers Across States State # of Customers Across States

California 97 Massachusetts 14
Texas 97 Kansas 13
Florida 86 Iowa 11
New York 69 Utah 10
District of Columbia 35 Alaska 10
Ohio 33 West Virginia 10
Colorado 33 New Jersey 9
Alabama 29 South Carolina 9
Washington 28 Kentucky 8
Arizona 26 Wisconsin 8
Pennsylvania 25 Nebraska 7
Illinois 25 Oregon 7
Virginia 24 Idaho 7
Tennessee 23 Delaware 6
Missouri 23 Hawaii 6
Connecticut 22 Arkansas 6
Indiana 21 New Mexico 5
North Carolina 20 New Hampshire 3
Louisiana 20 Montana 3
Georgia 18 North Dakota 2
Michigan 17 Mississippi 2
Nevada 17 Maine 1
Minnesota 17 Wyoming 1
Oklahoma 16 Vermont 1
Maryland 14 Grand Total 994

Top 5 States with Highest # of Customers:

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State # of Customers Across States
California 97
Texas 97
Florida 86
New York 69
District of Columbia 35

Observations/Insights

Most number of orders are placed by Customers from California &

Texas followed by Florida, New York & DC
These five states together contribute to ~30% of the total orders

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 2- Average Customer Ratings by Quarter

Avg Rating
4.00
3.55
3.50 3.35
2.96
3.00

2.50 2.40

2.00

1.50

1.00

0.50

0.00
Q1 Q2 Q3 Q4

Observations/Insights

There is clearly a declining trend in Customer’s Avg rating with each

passing quarter

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 3- Trend of Customer Satisfaction
35

30

25

20 Q1
Q2
15 Q3
Q4

10

0
Very Bad Bad Okay Good Very Good

Observations/Insights

There’s a declining trend in Customer satisfaction. It can be clearly

observed that % Share of Negative Feedback “Very Bad” “Bad”
rating is increasing with each quarter whereas Positive feedback
“Good” “Very Good” has declined drastically.

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 4- Top 5 Vehicle Makers Preferred by Customers

Vehicle Maker # of Orders

Chevrolet 83
Ford 63
Toyota 52
Pontiac 50
Dodge 50

Top 5 Br ands Pr ef er ence by

Cus tom er s
90 83
80
70 63
60
52 50 50
50
40
30
20
10
0
Chevrolet Ford Toyota Pontiac Dodge

Observations/Insights

Vehicle make “Chevrolet” is the most preferred vehicle

countrywide followed by Ford & Toyota

Among 54 Vehicle makes, together these 5 brands i.e., Chevrolet,

Ford, Toyota, Pontiac & Dodge contribute to 30% of the orders

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 5- Most preferred vehicle makes in each state*

State/Vehicle Sum of Number of Sum of Number of

Make Customers State/Vehicle Make Customers
Alabama 5 Kansas 13
Dodge 5 Buick 1
Alaska 2 Dodge 1
Chevrolet 2 Ford 1
Arizona 6 GMC 1
Cadillac 3 Honda 1
Pontiac 3 Lexus 1
Arkansas 6 Maserati 1
Chevrolet 1 Mazda 1
GMC 1 Mercedes-Benz 1
Mitsubishi 1 Nissan 1
Pontiac 1 Saab 1
Suzuki 1 Suzuki 1
Volkswagen 1 Volkswagen 1
California 30 Kentucky 8
Audi 6 Acura 1
Chevrolet 6 Audi 1
Dodge 6 Mercedes-Benz 1
Ford 6 Mercury 1
Nissan 6 Nissan 1
Colorado 5 Pontiac 1
Chevrolet 5 Ram 1
Connecticut 8 Volvo 1
Chevrolet 2 Louisiana 10
Maserati 2 BMW 2
Mercury 2 Ford 2
Volvo 2 Kia 2
Delaware 2 Nissan 2
Mitsubishi 2 Pontiac 2
District of
Columbia 4 Maine 1
Chevrolet 4 Mercedes-Benz 1
Florida 7 Maryland 5
Toyota 7 Ford 5
Georgia 3 Massachusetts 4

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 Toyota 3 Chevrolet 2
Hawaii 6 Dodge 2
Cadillac 1 Michigan 3
Ford 1 Ford 3
GMC 1 Minnesota 3
Nissan 1 GMC 3
Pontiac 1 Mississippi 2
Toyota 1 Dodge 1
Idaho 2 Toyota 1
Dodge 2 Missouri 4
Illinois 9 Chevrolet 4
Chevrolet 3 Montana 3
Ford 3 Chevrolet 1
GMC 3 Dodge 1
Indiana 4 Mitsubishi 1
Mazda 4 Nebraska 7
Iowa 11 Cadillac 1
Chevrolet 1 Chevrolet 1
Chrysler 1 Mercedes-Benz 1
Dodge 1 Nissan 1
Ford 1 Pontiac 1
Hyundai 1 Toyota 1
Isuzu 1 Volkswagen 1
Jeep 1 Nevada 3
Mazda 1 Pontiac 3
Pontiac 1 New Hampshire 3
Porsche 1 Chrysler 1
Subaru 1 Lexus 1
Lincoln 1

Sum of Number of State/Vehicle Sum of Number of

State/Vehicle Make Customers Make Customers
New Jersey 4 Texas 9
Hyundai 2 Chevrolet 9
Mercedes-Benz 2 Utah 10
New Mexico 2 Buick 1
Dodge 2 Chevrolet 1
New York 10 Dodge 1
Pontiac 5 Isuzu 1
Toyota 5 Lincoln 1
North Carolina 3 Maybach 1
Volvo 3 Oldsmobile 1

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North Dakota 2 Pontiac 1
Ford 1 Subaru 1
Hyundai 1 Volkswagen 1
Ohio 6 Vermont 1
Chevrolet 6 Mazda 1
Oklahoma 6 Virginia 5
Ferrari 2 Ford 5
Mazda 2 Washington 5
Toyota 2 Chevrolet 5
Oregon 2 West Virginia 2
Toyota 2 Mercedes-Benz 2
Pennsylvania 3 Wisconsin 8
Toyota 3 Acura 1
South Carolina 9 Cadillac 1
Acura 1 Chevrolet 1
BMW 1 Dodge 1
Buick 1 Honda 1
Dodge 1 Mazda 1
Isuzu 1 Nissan 1
Jaguar 1 Pontiac 1
Kia 1 Wyoming 1
Mazda 1 Buick 1
Mitsubishi 1
Tennessee 3
Mazda 3

Observations/Insights

*Few Vehicles makes are bought by equal Number of customers

hence we see multiple Vehicle makes ranked #1 mapped across
same state

Chevrolet is the most preferred vehicle make of customers from

Texas followed by customers from California & Ohio

Second most preferred Vehicle make is Toyota by customers from

Florida

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 Revenue Metrices

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 6-Trend of purchases by Quarter

Purchase Stats Each Quarter

325
310
275
262
225 229
199
175

125

75

25
1 2 3 4
Total 310 262 229 199

Observations/Insights

Number of purchases have been declining over time with each

passing quarter

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 7-Quarter on Quarter % change in Revenue

Quarter Revenue QoQ PC Rev Change

Q1 26375015.66 Not Applicable
Q2 21465757.27 -18.61
Q3 19582283.12 -8.77
Q4 15182375.04 -22.47

Revenue Linear (Revenue) QoQ PC Rev Change

27500000 26375015.661899

22500000 21465757.274154
19582283.11806
17500000 15182375.041618
12500000

7500000

2500000 -18.61 -8.77 -22.47

-2500000 Q1 Q2 Q3 Q4
Rev- 26375015.661899 21465757.274154 19582283.11806 15182375.041618
enue
QoQ N.aN -18.61 -8.77 -22.47
PC Rev
Chang
e

Observations/Insights

There is a sharp decline in revenue between Q1 & Q2 i.e., 19%

followed by another sharp decline between Q3 & Q4 i.e., 22%

Revenue is certainly concerning as there is ~40% decline in revenue

between Q1 &Q4.

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 8-Trend of Revenue and Orders by Quarter
QTR Sum of Revenue # of Orders
1 26375015.66 310
2 21465757.27 262
3 19582283.12 229
4 15182375.04 199

Revenue & Order Trend

30000000 350

25000000 300

250
20000000

# of Orders
200
Revenue

15000000
150
10000000
100
5000000 50

0 0
1 2 3 4

QTR Sum of Revenue # of Orders

Observations/Insights

We can clearly note decline in the # of orders and corresponding

revenue with each passing quarter

There is 36% & 42% decline in # of orders & Revenue respectively

between Q1 & Q4

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 Shipping Metrices

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 9-Average discount offered by Credit Card type
Credit Card Type Average Discount
laser 0.64
mastercard 0.63
maestro 0.62
visa-electron 0.62
china-unionpay 0.62
instapayment 0.62
americanexpress 0.62
diners-club-us-ca 0.61
diners-club-carte-blanche 0.61
switch 0.61
bankcard 0.61
jcb 0.61
visa 0.60
diners-club-enroute 0.60
solo 0.59
diners-club-international 0.58
Grand Total 0.61

Average Discount per Credit Card Type

Avg Disc

0.66 0.64
0.63 0.62 0.62
0.64 0.62 0.62 0.62
0.61 0.61 0.61 0.61
0.62 0.61
0.60 0.60
0.60 0.59 0.58
0.58
0.56
0.54
r d o n y t
se car str tro npa en res s-c nch itc car
s a e h d jcb isa te lo al
la r e c m p u w k v rou so on
o
te ma ele ni pay nex ub- -bla s an ti
as en na
- -u a a l e b b- er
m iv sa ina nst ric rs-c art lc u t
ch i e e -c s- - in
am din club ner cl ub
-
rs Credit Card Type di rs
-
i ne i ne
d d

Oka
Credit Card Type Very Bad Bad y Good Very Good Grand Total
jcb 71 69 89 100 95 424
mastercard 20 13 14 15 18 80
maestro 12 10 9 10 23 64
diners-club-carte-blanche 13 6 10 9 11 49
visa-electron 2 16 8 14 9 49
americanexpress 6 10 9 14 10 49
diners-club-enroute 4 7 12 12 13 48
china-unionpay 8 7 10 9 12 46

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bankcard 9 9 9 7 10 44
switch 11 8 8 7 9 43
visa 9 8 6 6 7 36
laser 5 6 5 7 3 26
instapayment 2 5 4 3 2 16
diners-club-us-ca 2 3 6 1 1 13
solo 3 2 1 2 8
diners-club-international 1 2 1 1 5
Grand Total 175 182 202 215 226 1000

Observations/Insights

On an Avg, each credit is approximately offering 0.60% Disc with

laser being highest 0.64 & Diners Club International being lowest at
0.58

There’s clear distinction on the # of purchases made by JCB credit

card customers vs others. JCB Credit card holders contribute to ~50%
of the orders.

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 10- Time taken to ship orders by Quarter

Quarter Avg. Shipping Days

Q1 57
Q2 71
Q3 118
Q4 174

Avg. # of Shipping Days by Quarter

200.00
180.00 174.10

160.00
140.00
117.76
120.00
100.00
80.00 71.11
57.17
60.00
40.00
20.00
0.00
Q1 Q2 Q3 Q4

Observations/Insights

Avg number of days for shipping has continuously increased which

would of course lead to dissatisfaction among customers. This could
to be one of the prime reasons for declining trend across customer
rating, revenue, and overall poor business performance over time.

It can be clearly observed that shipping service has been

deteriorating overtime and shipping time has almost gone up by
300% which is clearly not a good sign

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Insights and Recommendations:

 Business is certainly suffering in almost all parameters like declining trend in Revenue, # of
orders, customer rating & ~300% increase in Shipping time which are clearly not good signs for
business sustainability perspective

 Company should reconsider strategic partner for shipping, 1000 orders have been handled by
more than ~350 delivery/shipping partners which does not seem to be working out, business
need reliable & efficient shipping partners

 Majority of the JCB credit card customers are placing order, business can relook offers provide to
JCB customers to attract more customers

 Maine; Wyoming & Vermont are among the least buying state, business may want to refocus on
these states to see how they can run promotional offers to attract customers from these states
or may want to close operations in these states to enforce focus on other best performing states

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