Contents page:

Executive summary……………………………………………………………………………………………………………………………………………3

1.0 Operations………………………………………….…………………………………………………………………………………………………………………………………3
1.1 Business Overview……………………………………………………………………………………………………………………………………………………………3
1.2 Business Mission………………………………………………………………………………………………………………………………………………………………4
1.3 Business Operations…………………………………………………………………………………………………………………………………………………………4
1.4 Location……………………………………………………………………………………………………………………………………………………………………………5
1.5 Legal Requirement……………………………………………………………………………………………………………………………………………………………6
2.0 Human Resource………………………………………………………………………………………………………………………………………………………………….7
2.1 Operating Hours………………………………………………………………………………………………………………………………………………………………7
2.2 Staffing Requirements and Training…………………………………………………………………………………………………………………………………8
2.3 Pay Rates…………………………………………………………………………………………………………………………………………………………………………9
3.0 Marketing……………………………………………………………………………………………………………………………………………………..9
3.1 Target Market………………………………………………………………………………………………………………………………………………………………..9
3.2 The Marketing Mix…………………………………………………………………………………………………………………………………………………………10
3.3 External Influence………………………………………………………………………………………………………………………………………………………….12
3.4 Internal Influence………………………………………………………………………………………………………………………………………………………….. 13
3.5 SWOT Analysis………………………………………………………………………………………………………………………………………………………………. 13
4.0 Finance…………….…………………………………………………………………………………………………………………………………………… 14
4.1 Financial Goal………………………………………………………………………………………………………………………………………………………………….14
4.2 Start-up Costs…………………………………………………………………………………………………………………………………………………………………15
4.3 Fixed and Variable Costs (per month) …………………………………………………………………………………………………………………………….16
4.4 Variable Costs (per unit) ………………………………………………………………………………………………………………………………………………..17
4.5 2024 Sales Forecast…………………………………………………………………………………………………………………………………………………………18
4.6 Futuristic prospects…………………………………………………………………………………………………………………………………………………………….19
Executive Summary

“A Bibliophile’s Oasis - The Bookstore” is a new business to be established at the beginning of 2024. It is a modern
bookstore selling books of various types including customised, hard cover, and paperbacks. This new business has
integrated a creative feature allowing customers to have their own unique book cover designs to suit their individual
choice. The variety is not limited to fabrics, but also various colours, special designs and engraving into certain materials.
This business plan outlines in detail the beginning of a new business and explains how to do so efficiently. It includes
forecasting sales to graphs that outline individual expenses. The store provides good quality and specialised products.

1.0 Operations

1.1 Business Overview

Business name: “A Bibliophile’s Oasis - The Bookstore”

Business Mission Statement:

To revolutionise the reading experience and elevate your imagination.

Legal Structure:
The business will engage in a partnership structure with a maximum of two owners, mutually enhancing the profitability
between the involved owners, dividing the liabilities between both individuals. A partnership business is a formal
agreement which is legally binding with two or more parties who take on the responsibility of managing and operating the
business. It is a cost-effective and straightforward process with comparatively low requirements.
1.2 Business Mission

Prime Function:
The aim of revolutionising the reading experience is committed by offering a wide range of specialised books of high-
quality with a variety of materials and designs. A unique and personal touch is created for each book to enhance the
capabilities of your imagination. The business will aim to achieve a calm reading experience and collaborate with authors
to excite the readers. The incorporation of mystery events and puzzles will intrigue the readers, earning loyal customers.

Goals:
The short-term goal for the business necessitates a strong and loyal bond with the customers ensuring they are
comfortable with their visit. To do this, the owners and staff must ensure they are aware of customer needs.
An important long-term goal entails multiple franchise to increase sales and change the legal structure of the company.
Constant development of the business with an improved marketing plan will increase profitability.

1.3 Business Operations

Monthly Mystery Events:

'A Bibliophile's Oasis' is a store which provides a personal experience with the world of books. The store is designed with
an individual room which incorporates a mystery event each month including interactive puzzles and mysteries. The
rooms aesthetic and mystery will match a certain storyline to that of a published book, however it will remain a different
experience. Members receive the benefit of an organised workshop with qualified staff teaching them the process of
making the covers and allowing them to do it themselves, reducing the cost they pay. The chamber that will carry out the
mystery event within the store entails puzzles in the form of a story line which customers will have to figure out along the
way. The events vary every month and certain dates will include a meeting with authors.

Reader Experience:
Two rooms will accommodate for readers as they will remain silent. They will have special designs to fulfil their reading
journey with light instrumental music pieces in the background. It will be open during the opening hours as it serves as an
escape from reality.

Customisation:
The store provides personalised items in the form of book covers which are customised based on the individual preference
of the customer. A variety of fabrics, materials, colours, and fonts are available to choose from for their personalised items
as well as engraving details into specific materials like leather. The store contains a separate section of a 'blind book date',
adding the element of surprise for customers. To attract customers to this section, it will be announced that a limited
edition is hidden in between.

1.4 Location

The store will be approximately located in Sydney as it is a populated area with many bookstore competitors. ‘330/289-
295 Sussex St, Sydney, NSW 2000’ is a store located near public transportation and amid the crowded streets. It is located
near ports and airports where deliveries by sea or flight come to Sydney, reducing the cost of deliveries. The business will
be a partnership with more than one owner due to the many functions it will be providing. A partnership business is a
formal agreement with two or more parties to manage and operate a business. It is a cost-effective and straightforward
process with comparatively low requirements.
1.5 Legal Requirements

The regulations the business must comply with entails the laws that examine the operation of the business.
a) The business must have obtained the following before opening a store:
 Australian Business Number (ABN).
 Tax File Number (TFN).
 Registered Water System Registration in compliance with the Water management Act 2000.
 Register and Trademark Business name and logo.
 Goods and Service Tax Registration.
 Commercial Copyright Access Licence.

b) The business must comply with many regulations while the business is open including:
 Australian privacy policies.
 Data protection.
 Australian consumer law and consumer protection in compliance with the Competition and Consumer Act 2010.
 Provide employees with a Fair Work Information Statement.
 Super Annuation Guarantee to employees.
 National Employment Standards (Workers Health & Safety, worker rights, Workplace Gender Equality).
 Health and safety regulations.
For a business to operate in a store and with workers, they must comply with many laws and regulations to ensure an
efficient business is conducted. Part a) covers some of the necessities a business requires to have in order to be
conducted. The ABN is an 11-digit number which identifies the business within the government. A TFN is a 9-digit number
which is sought to ensure the business owner is paying the correct amount of tax. Employees are also encouraged to use a
TFN to reduce their individual tax cost from their wage. Businesses must register their business under an unoccupied
name. If a business were to, however, apply a used name, they are under the liability of being sued. A licence for copyright
access is required to sell published works of another. Part b) identifies how a business must be conducted. The
Competition and Consumer Act 2010 examines how a business must deal with suppliers, competitors, and consumers.
Health and safety regulations must be checked to identify any weak links or faults in the building and the events that will
be conducted. Employees must be provided with a sheet to inform them of their rights as a staff member of the business.
Apart of their right includes a super that will be set by the business.

2.0 Human Resources

2.1 Operating Hours

The store will operate for 6 days every week closing every Friday. The operating hours are from 10 AM - 5 PM and on
Thursdays 10 AM – 9 PM for the nightly shopping hours which accommodate for the monthly events.
Opening Hours:
Monday: 10:00am - 5:00pm
Tuesday: 10:00am - 5:00pm
Wednesday: 10:00am - 5:00pm
Thursday: 10:00am - 7:00pm
Friday: closed.
Saturday: 10:00am - 5:00pm
Sunday: 10:00am - 5:00pm

2.2 Staffing Requirements and Training

The business will consist of two owners, both of which always operate the store to ensure productivity and sales. A total
of 5 staff members will be employed part-time or full-time to accommodate for students and people unable to work full
time. The staff members will be rostered to work for four days varying from different hours each. One employee will be
foreseeing the operation and function of producing the customised items, and they will surveillance the members creating
their own project in the case of any harm. Two other staff members will greet customers at the cash register or on the
front floor assisting customers. They will deal with event bookings and promoting subscription plans. All staff members
will be able to present their ideas, implementing a behavioural approach. As customers gradually increase, more staff will
be hired to upkeep sales.
The staff hired must be over 16 to ensure they are capable to transport efficiently and have completed year 10. They will
receive qualified training on how to operate and craft together the custom items with the designs they will be presented.
They must eventually understand the fundamentals of arts and crafts including being able to differentiate between fabrics.
Weekly events will be managed by one of the owners with two other staff members supervising and assisting in executing
a successful event. The staff must emulate the following characteristics when conducting themselves in the workplace:
 General knowledge about arts and craft.
 Basic knowledge of books (types, genres, some titles).
 Efficiency and organisation bound in work ethics.
 Persuasive and concise speech to communicate orders.

2.3 Pay Rates

The wage of the staff will vary depending on their age. Hiring teenager employees will allow the business to gain more
profit while providing young teens with a working opportunity in a relaxed environment. The business will hire two 16–17-
year-olds, two 18–19-year-olds part-time, and one staff above the age of 20 part-time.

Age Hourly
wage
16 - 17 $14
18 - 19 $20
20 - 25 $25

3.0 Marketing

3.1 Target Market

The target market has been analysed and consists of thrill seekers and book lovers. Due to the available mystery puzzles
enacting similarly to an escape room, thrill seekers will enjoy this interactive journey and may start to find an interest in
reading. The general age target is 9+. Many books enriched with childlike topics will be provided to engage children with
reading from an early age. The location of the store targets people from the city and the far end of Western Sydney as it
isn't too distant for either to visit.
3.2 The Marketing Mix

Product
The store provides endless number of books available online to order. The customisation to books is not limited to
previously owned novels. An aged and used book has the opportunity to become revitalised, retaining the same
annotations and notes the owner has made. The book covers will not be sleeved, rather they will be attached to the book
itself. A special design is able to be allocated for each book. Limited edition books will also be available after the popularity
rate of the store increases.

Pricing
The pricing methods have been obtained by assessing how much profit the business must make. Membership will ensure
the members loyalty while receiving many benefits including reduced prices and a DIY station. The price of custom items
varies depending on the materials and equipment used. Limited edition books depend on the worth of their price as a
mission of the business is to provide cheap reading materials in great quality with a cover that will optimise the readers
imagination and dedication. The payment methods available consist of:
 Eftpos
 Cash

Hard cover (price may vary) $35

Paperback books $12
Custom book cover (price may $59
vary)
Membership $15
Book Blind Date $14

Placement
The location and placement of the bookshelves will be visible for the customers to direct themselves. Genre sections will
be labelled to identify the section and make the navigation process easier. The store is able to be viewed from the streets,
ensuring the visibility of the location.

Promotion
Promotive methods that will be incorporated to target the audience will include the use of social media including creating
business accounts on Instagram, Facebook and TikTok. This will increase the store visibility and the social networking.
Introducing an interesting logo placed on a large banner will attract customers. A front floor design will increase customer
loyalty and maintain a high star rating. Offering regular sales and cheap prices while maintaining good quality products will
ensure customer loyalty and increase in sales.
Limited edition books including author signed novels, antique books and specialised book covers will encourage the
customers to regularly visit the store and keep tabs on the books that arrive in store. Regular ‘on sale’ specials will earn a
competitive advantage against the other bookstores. An in-store membership includes starting a book club of the
members choice and a general decrease in items store wide. All book club meetings will be supervised to promote a safe
and regulated environment.
3.3 External Influences

External influences are factors which affect the business function and performance which are outside the business control.
These include:
Competitive advantage: The competitive situation of the business is few with not many bookstores in the surrounding the
suburb. The stores which sell books include QBD, Dymocks, Kmart, and Big W. the business addresses this issue by offering
regular books sold at all stores at a lower price, attracting more customers to the alternative store.
Technological influence: The advances of technology has driven readers away from bookstores as it has increased the
opportunity of illegally obtaining their reading material, negatively impacting the business as readers do not require to buy
their own copy of the book. The store entails reading rooms, events, and mystery book dates to counter this negative
influence. Technology has also achieved the opportunity of increasing publicity through social media and online networks.
A web page is also designed to save time for customers when ordering their customised design.
Institutional influences: These are factors which impact the business based on societies values and expectations. The
conflicting values of society which is determined by two main sources, religion, and the political position, restrict any
debate-based book clubs. This may decrease the sales for those who wish to engage in intense non-fictious debates
however it maintains a safe and healthy relationship between all customers.
Legal Influence: The legal influences shape how a business must operate, restricting it from operating at certain times
such as public holidays. This causes a decrease in sales, reducing the profit earned by the business.
Economic Influence: The minimum wage of an adult has risen to $23.23 in the past year. This economic influence has
impacted the profit for the business as the owners must increase their expenses. This increase of wage has been a factor
of rising inflation. It has caused a high rate of unemployment due to the financial situation of businesses.

3.4 Internal Influences

Product
Location
Management

Internal influences are factors which affect the business performance which the business has a degree of control over.
These include:
Management: The Business management involves a bureaucratic approach, allowing ideas from all employees to come
forward. This approach in the business will allow the customers to be comfortable within the store as they will not notice
any hierarchal stages.

3.5 SWOT Analysis

Strengths
 Behavioural approach with
employees.
 High quality items.
 Limited edition and special
items.
 Events and mysteries.
 Located in a populated
suburb.
 Low competition status.
 Low prices.
Weaknesses
 Limited number of people
may join mysteries per
month/ must book quickly.
 Limited number of
customers in book clubs.
 Doesn’t provide food or
drinks other than water.
 Slow process due to low
number of employees to
accommodate low prices.
 Opportunities
 Introduces newly designed
books.
 Involved with the mission to
revitalise reading and
making it into an enjoyable
habit.
 Book clubs allow friend
groups to grow.
4.0 Finance
4.1 Financial Goals
Short Term
 Increase monthly sales by
10%
 Identify efficient forecasting
methods.
 Expand online presence
Threats
 High prices for customised
items.
 May not initially provide
many reading materials.
 Not many people will join
the first few mystery events
due to the lack of
advertisement.
Long term
 Multiple franchise and
prolonged expansion.
 Increase profitability.
 Extend the target market for
non-readers
4.2 Start-up Costs

Start-up expenses Cost

Bean bags $120
Bookshelf’s $3574
Paperback books $4000
Hard cover books $1000
Buffalo leather $129.95
Thick cotton fabric $129.95
Paint $27
Wood glue $20.04
Floor cushions $150.60
Paint $144
Point of sales terminal set $2449
Rent $59,000 P/A
Singer 4411 heavy duty sewing $346.50
machine
Kincrome K13001 Engraver pen $49
tool
Thermal paper role $54.95
Advertising (Instagram and TikTok) $1000
Business work wear $160
Total $72,354.99

4.3 Fixed and Variable Costs (Per Month)

Expenses Fixed Cost

Employee wage $5336
Mystery event $988.20
Utility Bills:
- Electricity $147
- Water $272
- Internet + NBN $85 + $75
Rent $4916.60
Total $11,819.80

4.4 variable Cost (per unit) –

Expenses Variable Cost
Fabric variety $25.99
Paint variety $1
Wood glue $6.68
Hard cover book $20
Paperback book $8
Total $61.67

Variable Cost Per Unit (books) $61.67 (22 per day)

Revenue Per Unit (books) $135
Profit Per Unit (books) $73.33
 4.4 2024 Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Starting $100,000 $111,366.1 $122,732.3 $140,917.1 $162,916 $185,648.4 $218,646.9 $252,745.3 $298,209.9 $351,007.5 $401,019.1 $458,216.59
cash 5 0 4 .14 4 4 9 9 9 9
Monthly $32,743.95 $32,743.95 $45,299.80 $52,319.80 $53,669. $72,569.8 $74,594.8 $95,519.8 $109,019.4 $103,889.8 $117,119.8 $158,294.8
revenue 8
Total fixed $11,819.80 $11,819.80 $11,819.80 $11,819.80 $11,819. $11,819.80 $11,819.80 $11,819.80 $11,819.80 $11,819.80 $11,819.80 $11,819.80
cost 80
Total $9,558 $8,942.15 $15,294.16 $18,501 $19,117. $27,751.5 $28,676.5 $38,235.4 $44,402.4 $42,058.94 $48,102.6 $66,911.95
variable 7 5
cost
Profit/Loss $11,366.15 $10,632.85 $18,185.84 $21,999 $22,732. $32,998.5 $34,098.45 $45,464.6 $52,797.6 $50,011.06 $57,197.4 $79,563.05
3
Month end $111,366.15 $122,732.3 $140,917.1 $162,916.1 $185,648 $218,646.9 $252,745.3 $298,209.9 $351,007.5 $401,019.1 $458,216.5 $537,779.64
cash 0 4 4 .44 4 9 9 9 9 9
position
Total cost

Sales Qty 5 5 8 10 10 15 15 20 24 22 26 35
per day
Days 31 29 31 30 31 30 31 31 30 31 30 31
Qty per 155 145 248 310 310 450 465 620 720 682 780 1,085
month
Variable $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67 $61.67
cost per
unit
Fixed cost $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33 $73.33
per unit
Selling $135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135
price per
unit

Futuristic Prospects:
My business will remain within the Australian borders, however, once the business increases in profit, many stores will
function in the same name of this business each containing its own unique element.