Cue: improved hygienic practices, and customer support services for

travelers.

Low-cost airlines like LATAM Airlines have made picking up passengers who
utilize land transit and have not yet flown by plane their primary approach. As a
result, they are not necessarily forced to compete directly with existing companies.
By focusing on this market, low-cost providers debunk the misconception that flying
is just for the wealthy. Furthermore, they still are not required to cope with the habits
of passengers accustomed to traveling with traditional airlines, such as paying for
baggage check, doing a face-to-face check-in, or picking a seat on the aircraft.
Additionally, despite the fact that they provide low-cost flights, they also have
undeniably outstanding service and a broad selection of destinations.

Cue:

Through the different techniques applied by Azul Airlines Brazil, it can be said
that it created an entry barrier to the airline industry. In addition, Azul has been
positively appreciated and well received by Brazil’s traveling public and already has
had an impact on the pricing environment. By applying their fleet strategy, point-to-
point network, and good services, they were able to have a domestic market share of
4.16% in May despite only staring their operations by December of 2008 which made
it possible for them to be the third largest airline in Brazil.