SARVINA A/P SANRASEGERAN

298501
DUE DATE: OCT 30
1.What are the strengths and weaknesses of AMK Clothing Company based
on the provided information?
The strengths of AMK Clothing Company are they have a strong online
presence, offering high-quality and affordable clothing for a diverse
customer base. They have established long-term relationships with key
fabric and material providers to ensure consistent quality and timely
deliveries. The weaknesses of AMK Clothing Company are privately owned
and does not have public shareholders. They have many competitors that
offer similar product ranges and have a presence in both physical retail and
online platform.

2. How might the company's relationships with suppliers and marketing

intermediaries impact its operations and market reach?
Constructive relationships are an important part of supply chain
management (SCM), allowing them to continue receiving goods and
providing for their customers. A successful supplier relationship keeps
everyone happy and ensures their business can sell the products. A strong
relationship ensures on-time delivery on their end and on-time payment on
your end.

3. How do the identified competitors pose a challenge to AMK Clothing

Company, and what strategies could they employ to stay competitive?
The competitors offer similar product ranges with AMK Clothing Company.
So, the company should offer more discounts, higher quality and trending
products to retain young adults and teenager customer in order to increase
the profits.
 4. How does the company's involvement with the local community and
media contribute to its brand image?
Deeper ties with customers and other businesses foster stronger
community ties and this make their company most visible to consumers. It
makes their business visible, allows people to get to know their brand,
product, or shop better, and helps them create a reliable, trustworthy, and
generous business image.

5. What recommendations would you provide to AMK Clothing Company for

leveraging its strengths and addressing its weaknesses in the context of the
internal and microenvironment factors mentioned?
AMK Clothing Company should maintain long-term relationships with key fabric
and material providers to ensure consistent quality and timely deliveries. This is
very important because retention is cheaper than acquisition. AMK Clothing
Company should emphasizing the importance of understanding and meeting
customer needs with releasing new items and products from time to time
according to trends.