Presented by PNGWBRC Manager

Outline
1. Definition
2. Meaning
3. Purpose
4. Application
5. What is included in an EOI
6. Takeaway
What does EOI Stand for?
 Expression of Interest
What does an EOI mean?
Definition :

In business writing, an expression of interest

(or EOI) is a document usually written by
prospective job applicants. Like its name suggests,
an expression of interest tells a prospective employer
that the writer is interested in the job.
Purpose of an EOI
To introduce yourself to your target company, let them
know you would like to work with them and inquire
about potential job opportunities that match your skills
and abilities. An EOI is sent to potential employers who
currently have no listed job openings, unlike a cover
letter. The purpose of the letter is to introduce yourself
and to tell the recipient about your skills and abilities.

Writing in a professional manner and including relevant

details about your skills and experience can make your
EOI more persuasive.
When can you write an EOI?
You can write an EOI at any time. You can write an
expression of interest if:

1. You want to work for a company without any

advertised job openings.

2. You are working for a company and interested in a

job it advertises internally.
Writing an EOI can help you access job opportunities
before they’re publicly advertised. Businesses often look
at expression of interest 0nce positions become vacant.
If your EOI is strong, they may decide to interview and
hire you instead of advertising the position. If your EOI
is especially compelling, they may even create a new role
for you.
Things to keep in mind…
Do the Research. The first step in writing a letter of interest is research. Research the
company thoroughly. Focus your research on the people who work at the company. You need
to know what skills and qualities the company values in their employees so that you can
point to those skills and qualities in yourself.

Also, be sure you understand the company’s mission statement. What is the company’s
primary goal? You need to understand the company ethos. Consider the qualities in yourself
that would help your target company meet its primary goal.

Think about the person to whom you will address your letter. It can be the hiring
manager or the manager of the department you have an interest in working with. Write your
letter to the individual, not the title. Never write a letter of interest with the opening “To
Whom It May Concern” – it might end up in the dust bin. Write to the person you know will
have the ability to influence a hiring decision.

Inventory Your Skills and Abilities. Ask yourself what skills and abilities you have that
match the company’s needs. It helps to make a list of your qualities and skills. Then think
about how you can demonstrate these. What experience do you have that demonstrates the
skill or quality you want to display? Do this with each skill and personal quality on your list.
Writing your EOI
Format your EOI like a standard Business letter, with the following
details aligned to the left, taking a new line for the details in every
bullet point:

• Your name
• Your job title, if applicable
• Your phone number
• Your email address
• Your street address
• Your city, state and postcode
• The date written in full
• Recipients name, if known
• Recipients company
• Recipients street address
• Recipients city, state and postcode
• Salutation
• Expression of interest
Give your EOI a main "point" or
focus.
Determine exactly why you want to work for this
company.

One of the greatest ways to show you’ve got gusto (interest) is

to contact a company even if they haven’t published any job
openings.

Why?

Well, if you reach out to a business and sing its praises, you’ll
shine during a period of time when they probably aren’t
getting any resumes or cover letters.
Tips
1. Remember, employers love hearing why their job is
more attractive to you than other ones because it
makes you seem loyal from the get-go.

2. For instance, if you're applying for a government IT

position, you might want to talk about how a job
with the government gives you a chance to use your
skills to serve the greater good of the community.
Example
Salutations
Address your letter to the specific person in charge of
reviewing applicants — usually the department head or
HR manager — with a simple "Dear Mr./Ms.
(Surname),".
Example
Whenever you can use
someone's name, definitely
include it—this extra step adds
more warmth and personality to
your letter while keeping it
formal
Briefly introduce yourself
Give your employer a snapshot of who you are so they're
well acquainted with you right off the bat. Include what
your background is and why you're reaching out to
them. This introductory section can usually be
contained to 1 paragraph that's no more than a few
sentences long.
Example
Explain your work history and how
it qualifies you for the job.

Start with your work history, especially if it's impressive.

You don't need to be as detailed here as you would on
your resume.
Explain why you, specifically, are a
great choice as a star employee.

Focus on the traits that would make you a valuable

worker and end your EOI on a high note by painting a
picture of an individual who's rare and special:
ultimately, you want a company to feel like it struck gold
by learning about you.
You may want to bring up:

 Personality. Are you friendly and honest? Have you generally gotten
along with your coworkers in the past? Employers like hiring team
players — people who will keep a positive attitude at work and keep
company morale high.

 Social preferences. Are you a talkative, gregarious extrovert? Are you a

quiet, focused introvert? Your habits for interacting with other people
can have a serious effect on your job performance — some jobs demand
great talkers while others don't.

 Goals and passions. Is this job something you love to do? Can it help
you make achieve what you've always dreamed about? Employers like
hiring people with intense personal motivations for taking the job.
Example
Conclude graciously but briefly.

When you've said everything you need to say to present

yourself as a highly qualified candidate and a great fit,
you're done! End the letter as succinctly as you can while
remaining polite. When your prospective employer reads
your short sign-off, it'll be like a breath of fresh air
Example
Polishing up your EOI
1. Re-read your EOI and trim any unneeded content.

Whenever you see a sentence that goes on longer than

needed to get its point across, shorten it. Similarly,
whenever you see a complicated word that could easily
be replaced with a shorter one, do so. Your EOI is a
functional document that's meant to be read within
minutes, so keep it simple.
2. Maintain a formal voice throughout the entire EOI.

EOIs should always be written in a professional and dignified tone.

Avoid using slang or overly casual expressions. A good general rule
of thumb is to write as if you're giving an important speech, rather
than as if you're talking to a friend of family member.

Take care to keep these formatting issues in mind:

 Headings
 Spacing
 Indents
 Closings
3. Proofread for spelling and grammar before
submitting.

Before you send your EOI, give it one final read to look
for any minor errors that may have slipped your notice.
Keep an eye out for misspellings, inappropriate word
use, grammatical errors, and unnecessary content.
Key takeaways
 An EOI is a document usually written by prospective job applicants.
 Purpose of an expression of interest is to share why you'd be a great
asset for a potential employer or business transaction.
 The process of EOI works differently, depending on the area of its
application, such as: Business, merger & acquisition, security and
employment.
 Open with a formal salutation and briefly introduce yourself. Then,
explain your work history and why your experience qualifies you for the
job.
 Detail your relevant skills and provide a concise explanation of why
you're the best person to work with the company's team.
 Sign off with your full name and contact information so the business
can get in touch with you