C ASE AN AL YSI S 1

AP PL E I PHONE – AP PL E RE VOL UTI ONI ZED THE SM ART PHONE I NDUSTRY WI TH THE
L AUNCH OF THE I PHONE. BY COMBI NI NG A SL EEK DES I GN, USER - F RI ENDLY
I NTERF ACE, AN D I NNOVATI VE F E AT URE S, SUCH AS THE AP P STORE AN D MUL TI -
TOUCH SCREEN, AP PL E CRE ATE D A G AME - CH ANGI NG PROD UCT. THE I PHONE'S
SUCCESS CAN BE ATTRI BUTED TO I TS ABI LI TY TO I NTEGR AT E H ARD WAR E,
SOF TWAR E, AN D SERVI CES SE AML ESSL Y, PRO VI DI NG A SUP ERI OR USER
EXPERI ENCE.

C ASE AN AL YSI S 2

UBER – UBER DI SRUPTED THE TR ADI TI ON AL T AXI I NDUSTRY BY I NTRODUCI NG A

RI DE- HAI LI NG SERVI CE TH AT CONNECT S P ASSENG ERS WI TH DRI VERS THROUGH
A MOBI L E APP . BY L E VER AGI NG THE POWER OF TECHNOL OGY AND D AT A, UBE R
OF F ERED A CON VENI ENT, RELI ABL E, AND COST - EF F ECTIVE TR ANSPORT ATI ON
SOL UTI ON. THE COMP ANY'S S UCCESS LI ES I N I TS ABI LI TY TO OPTI MI ZE
OPER ATI ONS , PROVI DE RE AL - TI ME TRACKI NG, AND OF F ER F L EXI BL E P AY ME NT
OPTI ONS, AL L OF WHI CH REVOL UTI ONIZED THE WAY PEOP L E COMMUTE .

C ASE AN AL YSI S 3

AI RBNB – AI RBNB TR ANSF ORMED THE HOSPI TALI TY I NDUSTRY BY CRE ATI NG AN
ONLI NE M ARKE TPL ACE TH AT AL L OWS HOMEO WN ERS T O RENT OUT TH EI R
PROPERTI ES TO TRAVEL ERS. BY PRO VI DI NG A PL ATF ORM F OR E ASY BOOKI NG,
SECURE TR ANS AC TI ONS, AND USE R RE VI EWS, AI RBNB DI SRUPTED T HE
TR ADI TI ONAL HOTE L I NDUSTRY. THE C OMP ANY'S S UCCESS C AN BE ATTRI BUTED
TO I TS ABI LI TY TO T AP I NTO THE SH ARI NG ECONOMY AND OF F ER UNI QUE,
PERSON AL I ZED AC COMMOD ATI ONS AT COMPE TI TI VE PRI CES.

C ASE AN AL YSI S 4

AM AZON PRI ME – AM AZON PRI ME I S A SUBSCRI PTI ON - BASE D SER VI CE OF F ERED

BY AM AZON TH AT PRO VI DES CUSTOMERS WI TH BENEFI TS SUCH AS F REE T WO -
D AY SHI PPI NG, AC CESS TO STRE AMI NG SER VI CES LI KE PR I ME VI DEO, AN D
EXCL USI VE D E AL S . AM AZON PRI ME'S S UCCESS LI ES I N I TS ABI LI TY TO ENH ANC E
CUSTOMER L OY AL T Y, I NCRE ASE CON VENI ENCE, AND OF F ER A WI DE R ANG E OF
SERVI CES BEYOND JUST E - COMM ERCE. THE SER VI CE HAS HEL PE D AM AZ ON
M AI NTAI N A COM P ETI TI VE E DGE AND ATTR ACT A L AR GE CUSTOMER B AS E.

C ASE AN AL YSI S 5

TESL A MO DEL S – T ESL A'S MO DEL S I S AN AL L - EL ECTRI C LUXURY SED AN TH AT

H AS RE VOL UTI ONI ZED THE AUTOMOTI VE I NDUSTRY. WI TH I TS L ONG - RANG E
C AP ABI LI TI ES, HI GH PERF ORM ANCE, AND CUTTI NG - EDGE F E ATURES LI KE
AUTO PI L OT, TESL A I NTRODU CED EL ECTRI C VEHI CL ES AS A VI ABL E AN D
DESI RABL E AL TERN ATI VE TO TR ADI TION AL G ASOLI NE - POWERE D C ARS. T HE
MODEL S'S SUCCE SS C AN BE ATTRI BUTED TO TESL A'S F OCUS ON SUPERI OR
B ATT ERY TECHNOL OGY, CH AR GI NG I NFRASTRUCT URE, AN D CONST ANT
I NNOVATI ON I N THE EL ECTRI C VEHI CL E SP ACE .

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

BS CPE 3A CASE ANALYSIS 1.3 PRODUCTS AND SERVICES