Oxford HistoryofArt
Modern —
Architecture
AlanColquhoun
OXFORD
[UNIVERSITY PRESSThe Urnand the —
Chamberpot:
Adolf Loos 1900-30
ee
ee egwat nots mode of manufctre butts purpose. Pefection of extn,
tion should be the am ofhand-wovkand macine-wotk ke Inka
{ase the mals should sot express individuality bot shoul be te
{eanamitter of impesonal curl vals. Loos eas oe
English Arts and Crafts movement was based wot only on the qa
ofits workmanship but also on the fit that did noe ater heart,
filly nev, but respected tation andeustorn,
kk was as a writer of polemical articles that Loos fst became
‘Known, His phoristc, wit and sarcastic pieces, which gained fin
‘many enemies fiends, resembled he writings fhis clave fend te
Pee Karl Keaus (ipy-196), editor and sole writer of the eae]
owrmal Die Face (The Tord), pubic from 899 to ryss In he
journal Kraus pursued a relentless campaign aginst the Aran att
tural and politics establishment and is journalists, whose abuso
Jnnguage be saw as betraying unfathomable depths of hypociy ad
‘moral degradation. Loos himself tated a journaler ogc
Orbe)—hich, howerer,appeated in ony two numbers nog
‘supplements in Peter Altenber’ journal Die Kent This pablinon
subtitled Jourat for tbe Inieduton of Hestern Ciabetion ine
Absériayparalted. Die Fatt eula cxtque in the sphere of the
wef arts, comparing Austrian cate unfavourably with that of
England and Americ. Loos’ articles attacked not only Austen
tmidle-cas eau, bt ao the very want gard! care tat sel
‘osupendcit?
Loose writings shifed the debate on the reform ofthe applied ats
into a new register—one that was eventually to ta hit ino the
umwiting father figure ofthe 920s Modem Movement. ln his ey
“Ornament and Crime’ (1908), be claimed that the tliminatone of
fenament fom usefal objets was the reaul of «ealturl evolution
{cadng tothe abolition of waste and auperfuiy from human labour
This process was aot harmfl but bene to cult, edcing the
time spent on manual labour and releasing energy forthe ife che
sind
‘The esay was not mecelyanataceon the Viennese Secession and
Jegendai was ako an attack on the Werkbund, founded yer
‘arf Awe have sca, Muthesiuyaim forthe Westbund was twee
the arts a form-givng ole within ity and cus eo etblek the
Gestatrf the machine ge To Loos, this was unacceptable--no. foe
‘Vande Velde and Gropiv, because would destoy the freedoon ofthe
ante but precisely because it envisaged the atin athe pinay agent
inthe creation ofevrytay objec. Loos belied thatthe nyc fon
‘poch was always che result of mutt economic and cultural ores
twas not something which the rode, aided by th artist, should
{to impose onthe consumer ‘Germany makes, the world ten Ae
lesstieshoud. Burit doesnot want to, Fewantstocreate its own fensforits own fe rather than have them imposed by sone sitar pro
ducer agoiton ™
‘With his aim of involving che artist in industry, Muthesis (Looe’s
anqumen: implied) was merely substituting form for ornament in an
stempt ad a fttons ‘piri quality to the social economy and
tobind Rutorand Ziluation togetherin anew oganiceyathess. But
such synthesis was neither posible nor necesary. An ineradicable
‘gap had opened up between ave and sea. In twig thes
‘pat capalism had liberated them both, Art and the design of wse-
objects now existed as independent nd nstonomous prices" We ate
ste [the nineteenth centry] forthe magnificent nccomplish=
ment of avg separated the ats and the craft once and forall" The
search fr the yl ofthe sme! that Mates’ types were intended
to expres was fill based ona nostalgia forthe pre india ‘gn’
society I act, a styl ofthe moder age ale existed—in industrial
product thon ony artistic pretensions:
Al hose mas which have nage to kop this peso reat [the
sre) out thi workchope ae at pent tthe peak ofthe abi
[thei reduces. per the age of or tine o el hat we do not een
look on then shaving ey. They have Become entwined with ou tgs
and Fags: Our einge contrition or ses oar opt instrament,
our umbrels and ates, out igage ad aden ou ees iui ces
turjewellay. and ether they sal nen?
‘The attempe consciously to create the formal ype’ ofthe new age was
loomed fl justas Vande Veldeateempr to create ane onmarnent
Jha filed ‘Noone ha red tn pt his poy ges into the turing
wheel oftme without having his hand tor off
“Accoring to Loos, at coal now survive in aly two (absolutely
antitetica forms: fity asthe re exetion of works of ar that mo
Tonger ha ay socal esponsbityand were theeloe able fo project
ideas into he fire and eiticize conternporcy society and stony
in the design of buildings which embodied the collective memory
Loos sehuratized these buildings at Denkmal (he monument) tal
Grabmat (xe tomb)? For Loos, the private house belonged to the eat
gory athe wef not to thatof the momsment hence the ait his
houses of ly develope clasia language, except fra bri period
between ig andaga (Se page 8)
Decorum
Lootienfied the surviving realm ofthe monument with the antique
“The archteet he sid, is a stonemason who has learned Latin,”
cchoing Vitrwviar® statement that knowledge of building grows
sunlly ou of fibria (material and rato reaeon).? Fle atiide to theclasical tation diffed fm that of Otto Wagner Behrens,
whom a synthesis berween at (pst, soul) and rationality yas si
posible, and who wanted to aape classic to modezn conditions,
For Looe, as for Kraus, the antique had preserved in language the
seach fora lost image ofthe primordial Is syntax shoul therbe
imitated to the eter even ifmade wth mode material, not atl
“Moder architects sem more ike Bxperantts. Drawing instetion
needs to proceed from casial omament™ By the same tokeo, both
hand Kraus believe inthe importance ofthe edition of shee,
particulary its distinction between genes and its concept of dara,
‘which divides ee continuum offived experience Sato discrete wits Aa
Krave
Ado Loot Ihe in ely in wont ave done noting lie than sho
‘hac there iva divence between awn ad chamberpot and that hice
France is necanazy beaut unter te pe fear, The other om
‘hecontrary the defender of positive values, ae divided between hove ho
‘msi the um fr achunbespo and thore mo mistake the charerpt er
For Loos ths senility of ference! was exacerbated, not lin
nated, by the dislocations brought about by industalization, As
Marsmo Cacia hes pointed out, modem For Loon ws cont
tuted by diffrent and mutually intransitive Tanguage gues. Loos |
‘thought in tems of art and industry, art and handiraft, masc and
drama, never in terms of a Getemdhunfuert that would synthesize
these diffrent genres in modern ‘commanity ofthe ar
Tn is design for the War Ministry in Vienna (go7 and the mons-
ment tothe Emperor Frans Jos (97), Loor adopted neoclasici
which, though clearly mediated bythe Beaux-Arts, was more literal
than che clasciing work of Wagner or Berens, These pes ofbuild-
ing belonged to the category of Debra. But what sbout those
‘buildings inthe public realm which could make, at best, only wea