TUGAS PRAKTEK MANDIRI

SESI II

ENGLISH FOR BUSINESS

Nama : Wie Liana

Umur : 47 th

Domisili : Jl. Moch Toha RT.004/ 003 No. 28 Tangerang

Why do sales require additional training? Around 90% of sales training does not have a
lasting impact after 120 days. This shows that providing training to the sales team is
not enough. There are several factors that make it important to provide ongoing
training for the sales team are:

1. The industry continues to change

To adapt to a market that is not static, continuous training will ensure that the
skills and knowledge of the sales team are always up to date

2. Technological change

Continuous training will ensure that the sales team's capabilities are always
updated with the latest technological developments.

Sales training can increase the win rate (winning transactions) by up to 29%. This
shows that sales training plays a major role in empowering your sales team for
long-term success.

The following are the benefits of the importance of ongoing training programs for the
sales team are:

1. Identify weaknesses and skill gaps

2. Increase sales team productivity

3. Increase employee engagement

Three Continuous Training Methods:

1. Curriculum learning
a comprehensive set of learning objectives, content, and materials to evaluate
participant achievement of the training objectives. This method can be used as
 a first step to mastering the basic training material

2. Reinforcement learning
a method used to keep training running in a dynamic work environment. This
method aims to increase the retention of knowledge acquired by employees
during training

3. Just-in-time learning

a method that gives employees the right information when they need it.

When the company gets bigger and develops and the sales team also grows too big,
sales training which is carried out in an integrated manner at the head office is no
longer an effective way in terms of absorbing knowledge or costs to bring all the sales
force to one location at the same time. At a time like this, it might be time to send a
sales consultant directly to the branches for training as this will greatly save on
transportation costs and reduce the company's operational disruptions. A good
consultant will bring a lot of new values in terms of experience, knowledge, skills and
expertise as well as valuable information that can be adapted to the company's
business conditions. This can also help the sales team to achieve high performance
more quickly.