ACKNOWLEDGEMENT

First and foremost, I would like to take this opportunity to thank all the people involved
directly or indirectly in the completion of this project. The success and outcome of this
project itself are acknowledgments for all those people who have given their guidance
and assistance.

I would like to thank Spark Digital. for providing this opportunity to undertake an
internship which was a wonderful opportunity for learning and developing
professionalism. I would like to thank Mr. Saroj Khanal for his mentorship. I would
also like to thank Mr. Shreeram Bohora sir my seniors and colleagues for their constant
support and guidance. I would like to express utmost gratitude and appreciation to my
supervisor, Mr. Guru Prasad Lekhak for his invaluable advice, assistance, and
guidance throughout the development of the project. Without his vision, sincerity, and
motivation, the project would have been nowhere near completion. I am thankful to my
friends, seniors, and all faculty of B.Sc.
CSIT department for their timely support and all the help we needed.

Finally, I would like to express my earnest thanks to my parents for their constant support
and cooperation in doing this project.

Thank you,
Nishan Bal Tamang

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 ABSTRACT

The author of this paper outlines her experiences at Spark Digital. during her internship
in Social Media and Search Engine Optimization. This covers the application of SEO
tactics, which entail enhancing a website's overall presentation and gaining top Google
rankings by raising the Page rank, which can affect exposure and profitable business
opportunities for a firm. The author learned about search engines' operations and how
Google ranks web pages and websites during her internship. However, this report covers
more than just SEO; it also touches on several Social Media Marketing (SMM) strategies
used on the host company's and its clients' various social media accounts.

Keywords: search engine optimization, SEO, social media marketing, SMM

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 TABLE OF CONTENTS

ACKNOWLEDGEMENT..........................................................................................i

ABSTRACT................................................................................................................ii

TABLE OF CONTENTS ............................................................................................iii

LIST OF ABBREVIATIONS. …................................................................................iv

LIST OF FIGURES ....................................................................................................v

LIST OF TABLES .....................................................................................................vi

CHAPTER 1: INTRODUCTION...............................................................................1

1.1 Introduction ......................................................................................................1

1.2 Problem Statement............................................................................................2

1.2 Objectives.........................................................................................................2

1.3 Scope and Limitations.......................................................................................2

1.4 Report Organization ........................................................................................3

CHAPTER 2: ORGANIZATION DETAILS AND LITERATURE REVIEW…...4

2.1 Introduction to Organization.................................................................................4

2.2 Organizational Hierarchy......................................................................................5

2.3 Working Domains of Organization.......................................................................5

2.4 Description of Intern Department .........................................................................6

CHAPTER 3: INTERNSHIP ACTIVITIES ..............................................................7

3.1 Roles and Responsibilities.....................................................................................7

3.2 Weekly Log...........................................................................................................8

3.3 Description of the project involved during internship ...........................................9

3.3.1 Search Engine Optimization of company’s website.......................................9

3.3.2 Social Media Optimization for the company and its client………………….9

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 3.4 Tasks /Activities Performed………………………………………………….…9

3.4.1 Keyword Research .........................................................................................9

3.4.2 Content Research..........................................................................................10

3.4.2 Content Research..........................................................................................10

3.4.3 Content Creation and Optimization..............................................................10

3.4.4 Title and Meta Description Optimization....................................................10

3.4.5 Open Graphic Image Optimization..............................................................11

3.4.6 Social Media Optimization...........................................................................11

3.4.7 Meta Ads......................................................................................................11

3.5 Tools and Implementation…………………………………………………….11

3.5.1 Google Ads Keyword Planner…………………………………………….12

3.5.2 Yoast SEO Plugin…………………………………………………………12

3.5.3 Meta Ads………………………………………………………….………12

CHAPTER 4: CONCLUSION AND LEARNING OUTCOMES...........................13

4.1. Conclusion .........................................................................................................13

4.2. Learning Outcome ............................................................................................13

BIBLIOGRAPHY.......................................................................................................14

APPENDIX..................................................................................................................15

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 LIST OF ABBREVIATIONS

GMB Google My Business

IT Informational Technology
OG Open Graph
SEO Search Engine Optimization
SERP Search Engine Results Page
SMM Social Media Management
SMO Social Media Optimization
URL Uniform Resource Locator

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 LIST OF FIGURES

Figure 2.1: Organizational Hierarchy……………………………………………….…….5

Appendix A: Meta Title that includes target keywords…………………………….……14
Appendix B: Backend SEO on Yoast SEO on WordPress……………………...…….…14
Appendix C: Meta Tags on Yoast SEO………………………………….…….…..…….15
Appendix D: Meta Tags on Search Engine (Google) …………………….………..……15

LIST OF TABLES

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Table 2.1: Contact Details……………………………………………………..……….….4
Table 2.2: Internship
Details……………………………………………………………….6
Table 3.1: Weekly Log…………………………………………………………………….8

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