ENT 104 -Xx Jun 15, 2023

Abdullah A. Sharief

1. What is your idea or expectation in this class?

There is more of an expectation, learning the basics of this subject to that will give me knowledge
in business world.
2. What do you expect to learn in this class?
Well, I am starting to like my course, and this is the next step I am looking forward to learning
more.
3. What is your expectation to your professor?
As a student, I expect the subject teacher to be sympathetic to student predicaments. A
knowledgeable and expert on their teaching. A professor that does everything to make their
student learn and understand the subject. Finally, I expect my teacher to enjoy teaching us.
ENT 104 – Xx June 15, 2023
Abdullah A, Sharief

COMPREHENSIVE EXAM

1. Explain the basic new product process

2. What are the techniques for attaining speed in new product project?
3. Kindly explain the contents of a product innovation charter.
4. How do develop prodect discover techniques?
5. Can you explain the diagram product development strategy: that connect vision to roadmaps?

ANSWERS
1. New product development is a process of taking a product or a service from conception to
market. The six processes are: ideation, research, planning, prototype, sourcing, and pricing.
2. 1. Implement a well-defined yet scalable process
2. Automate Essential Processes
3. Use Outsourcing
4. Minimum Visible Product First
5. Aim to Remain Flexible
3. A Product Innovation Charter is a written document from the senior management of the
company to chart the company’s new product strategy and to guide the team in the right
direction. It contains the reasons the reason for starting the project, its objectives, guidelines,
goals, and boundaries.
4. 1. Learn and Understand
Customer interviews
Competitor analysis
2. Define and Decide
The Five “whys” techniquea
3. Ideate & Prioritize

Brainstorming

Prioritization techniques

4. Prototype and test

Prototyping

Usability testing

5. If your product vision is the long-term goal you want to achieve with it, your product
strategy us the roadmap that will bring you there. Your strategy connects your roadmap to
your product vision, transforming the vision into actions you can take to reach your long-
term objectives.