Module 4
1
Lesson
“Millennials” and “Fillennials”: Ethical Challenges and Responses
Specific Learning Outcomes:
During the students' learning engagements, they will be able to:
LO1 - Define and understand “Millennials” & “Fillennials”.
LO2 - Explain the Traits/Qualities of “Millennials”.
LO3 - Construct a reflective moral challenges of “Fillennials”.
LO4 - Respond to the moral challenges of the generation Y or
“Millennials”.
INTRODUCTION
In recent years, the proverbial generation gap has become more visible in the Philippines due to changing mores,
styles, and spending habits. Marga Manlapig finds out more about the differences among the Silent Generation, Baby
Boomers, Generation X, Millennials, Generation Z, and the young leaders known as Generation T “You just don't
understand!” Over the years, these words have been the battle cry (or the broken-hearted wail) of young people against the
structure and policies imposed by their elders. It is a cry usually followed up with a bracing statement that invariably begins
with “When I was your age, we did things differently.
ACTIVITIES
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Part I. True or False
Direction: Write T if the state is TRUE and F if the statement is FALSE.
___________1. The term “Millennial” generally refers to the generation of people born between the early 1980s
and 1990s.
___________2. The “Millennial” Generation is also known as Generation X.
___________3. You just want to chase some dream instead of getting a real job.
___________4. “Millennial” charateristics vary by region, depending on social and economic conditions.
___________5. You can act so entitled and be narcissistic.
___________6. In the Philippines, “millenials” make up almost one-third of the total population.
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___________ 7. You can just go into a business and ask for a job.
____________8. “Millennials” are growing up differently from how the previous generations.
___________9. “Millennials” need special treatment at work.
___________10. “Millennials” want more purpose at work.
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Essay: Instruction: Write a short personal reflection on the question:
1. What are the issues that cause friction between “Fillennials” and their parents? How can we resolve this friction?
Minimum of 50 words (15 points)
_______________________________________________________________________
A. ANALYSIS:
Individual Activity 1: Poster Making (30 minutes)
(LO2) : Explain the Traits/Qualities of “Millennials”.
Instruction: Draw a poster that explains the Traits/qualities of “Millennials”.
Criteria:
15 points: - Originality of the output
10 points: - Creativity
5 points: - Visual impact
Activity Processing:
1. How do you find the activity?
2. Did you gain something in our activity?
B. ABSTRACTION:
The term “Millennials” generally refers to the generation of people born between the early 1980s and 1990s,
according to the Meriam-Webster dictionary. Some people also include children born in the early 2000s.
The word “Fillennials” is a Filipino term of “Millennials”
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“Millennials” in the Philippines are described as those who are social media independent and also, the “selfie”
generation. “Millennials” are a most puzzling phenomenon in the generations of humans that have ever come to
be. Born at the dawn of a new age, between1980 to 2000, they are the first digital natives.
They are socially connected via multiple devices and are in some instances bordering on the obsessed with
social media, as with selfies. Yet “millennials” are also the generation that gave rise to movements
The Philippines has a unique history which influences and shapes the attitudes, beliefs, preferences, and
value systems of the Filipino “millennials”. In this changing world, it may be true that Filipino “millennials”
generally experience life similar way that the “millennials” of other countries do, since various global events have
been taking place. Nonetheless, Filipino “millennials” still differ from other “millennials” in the sense that their
personalities are still affected and shaped by Philippine culture and society.
The four generational groups examined in the survey are Traditionalists, Baby Boomers, Generation X
workers (Gen Xers), and “millennials” or Generation Y workers (Gen Yers).
The Traits/Qualities of “Millenials”
“Millennials” in South Africa are labeled as "youths" but regardless of the place, “millennials” have a set of
particular traits.
It is estimated that 85% of the current workforce is made up of Generation Y/ Millennial. This means that
they are good marketers of business and industrial products.
This new group possessed a few similar traits that marketers can utilize to their benefit. By understanding
these traits, a marketer can tweak their existing tactics to better suits and be better received by this powerhouse
group.
Here are the traits/qualities that they possessed, in general:
1. They are confidently independent
This new group has been nurtured by their baby boomer parents up until a much later stage in their lives.
This generation has a high level of expectation placed on them. The millennial generations are highly
educated and have grown up with the internet at their fingertips. With information as to their
ammunition, they can make informed decisions on their own.
2. Comfort in the flock
This is a group that believes in strength in numbers. They are looking for collective voice and acceptance.
“Millennials” socialize in groups both online and offline. The boom of social media and the huge take-up of
pop up events can be seen as great examples. The voice of the group will determine how they accept or
deal with their environment. “Millennials” believe that their groups can override the political change.
Marketers, who set trends can benefit from utilizing teams of similar personality traits to work on specific
tasks for marketing their business.
3. Simplicity
“Millennials” do not tolerate "things" that do not work and they will tell people about it too. This
generation will easily source an alternative if people about it too.
4. They want to experience engaging in business
Any product or service can be engaging in the “millenials”. “Millennials” are far easier to engage with if the
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brand or product provides an experience. This goes back to why the generation is sometimes called
"Generation Me". They are constantly searching for something new, something exotic, something
adventurous. By adding value to their experience, marketers and employees create the impression that
they are special and leave the segment with something they will remember. It is important to tap into their
EQ.
5. Creativity achievers
This group has hundreds of thousands of creative influences at their disposal through the internet. With
this amount of influence, a new era of creativity is born. With a combination of their attention-seeking
traits and need to achieve, this segment has the recipe to produce outstanding creativity.
6. Uniquely
“Millennials” are very creative at taking a common fad and making it their own.
7. No Brand boundaries
“Millenials” want to be heard and want to influence. “Millennials” see brands as a personal relationship
and need to understand the personal benefit to their lives.
8. Multitasker
“Millennials” are multitasking pros and can juggle many responsibilities at once. This also means that they
are easily distracted and find social media and texting hard to resist.
C. APPLICATION
Task 1: (LO4) Respond to the moral challenges of the generation Y or “Millennials”.
“Apply” – Ethical Issues, Environmental Ethics, and Advocacies that promote moral values.
Example: Ethical issues in Phils. -Robbery, suicide, murder, prostitution, lack of moral education
and proper jobs, gambling, etc.
Environmental – pollution, illegal mining, etc.
Suggestion to do:
Create a Vlog or
Create a scenario (drama)
Mechanics:
Create a vlog
5 points deduction for containing dirty, foul, and offensive language.
The vlogs should be in landscape orientation and at least 640 x 480 resolution.
Vlogs must not be more than three (3) minutes.
Vlogs must be send in our GC
Criteria:
30 points - Relevance of the theme
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30 points - Creativity
40 points - Entertainment quality
Total of 100 pts.
For offline:
Create a scenario (drama) a Script
“Apply” – Ethical Issues, Environmental Ethics, and Advocacies that promote moral values.
Example: Ethical issues in Phils. -Robbery, suicide, murder, prostitution, lack of moral education
and proper jobs, gambling, etc.
Environmental Ethics – pollution, illegal mining, etc.
Book
RESOURCES
Ariola, Mariano (2018) Ethics, Room 215 ICP Building, Cabildo St.
Intramuros, Manila: Library Services & Publishing Inc..
Gubia-on, A. and Leaño, Jr. R. (2018) Ethics for College Students, Room.
108, ICP Bldg., Recoletos St., Intramuros, Manila: Mindshapers Co., Inc.
Internet
https://pana.com.ph/decoding-
millennials/#:~:text=In%20the%20Philippines%2C%20one-
third,15%20to%2035%20years%20old
https://www.ethicssage.com/2013/09/ethics-and-millennials.html
Congratulation. You have just finished Lesson 2 of Module 5.
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