companies named SEO as their biggest priority last year. (quicksprout.com) + But 80% of people say they ignore those advertisements in search results. (quicksprout.com) + And among those results, the first five SERPs receive 67.6% of all clicks (quicksprout.com) Using Headings Use headings to break your article into a logical order. Always use headings in hierarchical order: > Heading 1 is the title of your article >> Heading 2 (topic area), >>> Heading 3 (subtopic of heading 2) >>>> Heading 4 (subtopic of heading 3) >> Heading 2 (topic area), >>> Heading 3 (subtopic of heading 2) >>>> Heading 4 (subtopic of heading 3) style Keep your writing style simple. Short sentences and lots of paragraphs are much more effective and easier to read. Where possible include bulleted and numbered lists or create a table. Paragraphs should be no more than 3 lines. + Stay on topic and use the ‘feature plus benefit! model to write your article, Consider the benefits of each of the product features. How does the product make consumers happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve? Avoiding Filler and Fluff Every sentence should add value to your article. Ask yourself whether each sentence is necessary and enhances the quality of writing,