Professional Documents
Culture Documents
Fox Sports’ Joe Klatt once made an interesting observation. He said and I’m
paraphrasing, “We are wasting Nick Saban on coaching. He needs to be doing
something like running for president.” What Joe was saying is Nick’s philosophy of
leadership, organizational capabilities, personnel development, commitment to
excellence, and legendary “Process” are at historic levels and applicable to any field
of endeavor.
At the time of this writing, the following are just some of his accomplishments:
You do not have to enjoy sports to appreciate this resource. Whether you lead a
church, business, non-profit or athletic organization, if you apply these concepts,
you will be a better leader.
Subject Page
The Process 2
Mistakes 5
Success 6
Recruiting 11
Culture 12
Skills 14
Staffing 16
Confidence 17
Failure 18
Intelligence 19
Family 21
Leadercast Conference 22
1
The Process
USA Today – August 10, 2010
“It’s more difficult to focus on the process of what it takes to be successful when
you’re coming off success. That’s certainly going to be a challenge for our team: our
player’s willingness to focus on doing the right things. The things that are necessary
to create an identity for this team in terms of what this team wants to accomplish
and what this team can do in this football season is what we’re trying to focus on.”
“He (Bear Bryant) was a very good fundamental coach. But what he really did well
was create intangibles like toughness and discipline and giving great effort and
executing your job…What you have to admire most about Coach Bryant is that he
could do it for such a long time at such a high level. Because people think there is a
continuum of success. There is no continuum of success. It starts over with every
team.”
“Get your (assistant coaches) work done by 10, get to sleep by 11, and then you can
get up by six. But you have to have your work done by 10. That’s why we put the
whole process into place.”
“The legacy of this team will be determined in the future. We need to move ahead.”
“Don’t get overwhelmed by the opportunity. It’s a big game, but it’s just another
game. Have fun. Dominate your opponent. Play 60 minutes.” – linebacker Nico
Johnson
“The only advantage we create is the efficiency in what we do and how we do it.”
“You must stay focused on the process of what you need to do.”
“What we try to do is get our guys focused on the process of what is going to happen
on the field and how they need to impact what happens on the field.”
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The Herd With Colin Cowherd - July 22, 2014
“I like for our players to not get so engrossed in the attention they get from that type
of communication (Twitter) that they lose focus on the things they need to do to be
productive people, students and players. That’s where I draw the line on it.”
“Trust in your tools, your technique, the plan, the discipline to execute all those
things.”
“Process. When I first started this, I probably had the same approach with
everybody and thought everybody should buy into that approach. Now it’s more
individual and what makes it happen for him, because success is always tied to
action, but action is always tied to your thoughts.”
“You’ve got to forget about the past and focus on what’s happening in the future.”
“Regardless of your circumstance, you have some expectation for what you want to
try to accomplish.”
“You have to focus on the things you need to do to accomplish the goals you have
rather than the expectation. The expectation can create a tremendous amount of
anxiety and a loss of focus on the things you need to do to have the success.”
“The key to what we try to do is get our players to have the discipline to execute the
things they need to do to accomplish the goals they have. This gets hard to do
because of external circumstances.”
“It is always a work in progress to get the team chemistry you want on your team.”
“You have to look at the season it’s almost like climbing a mountain. Not everybody
reaches the top. Few people that reach the top can stay on top. But the thing that
everybody realizes that’s on top is you got to keep climbing. Those people can never
arrive. You got to keep grinding. That’s what we do during the season.”
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“The way we approach competition – We don’t talk a lot about winning. We talk a
lot about what do you have to do to play your best on a consistent basis. That’s what
going to benefit you the most as a player. That’s what’s going to benefit the team the
most. That’s what we try to get the players to do. Focus on a high standard of
consistency in their play and understanding they never arrived. That the season is a
grind. It’s a long haul and you have to be prepared and ready to play every week.”
“The big thing is not to focus on expectation but what happens on the next play.”
"You practice something not until you get it right. You practice something until you
can't get it wrong.”
4
Mistakes
ESPN College Gameday – October 2, 2010
“In trying to do too much to win, you make mistakes. He (quarterback Greg
McElroy) doesn’t do that.”
“The times around here when we’ve lost games, it’s always been after a lousy week
of practice.” – center Barrett Jones
“I’ve learned how to manage players better. When you get emotional with players
that’s where you make mistakes.”
“I pray I don’t get angry because that’s the times you do things you’re sorry for.”
“You have to channel your energy and emotion in the right place…You can get
misplaced emotion which doesn’t help you play well.”
5
Success
ESPN College Gameday – November 6, 2010
“We get everybody else’s best game because of who we are and what we’ve done.”
“Sometimes you’ve got to make the job you’ve got an even better job and quit
worrying about the next job.”
“The biggest thing is to focus on winning football. Don’t get caught in all the clutter.”
“No one’s allowed to talk about winning the national championship. Focus on
dominating the guy you play against and assume that guy is best guy you’ve ever
played against.”
“It’s the clutter outside the game that you want to keep away from your players so
that they can focus on the things they need to do to play great football.”
“When you take over a program everybody’s got positive energy…The longer you’re
there and you have success you create expectations for yourself. It makes it more
difficult for everyone to stay positive because you’re not going to win the
championship every year.”
“To repeat, it takes a special will because you’re always fighting against yourself. It’s
human nature to be satisfied with what you did last year. It takes a special group,
with special character, to overcome that. And this team did.”
“They’re just better than us. They’re better than everybody.” - Notre Dame athletic
director Jack Swarbrick
“We’ve got guys who need to make decisions about next year (and the NFL). I want
to be ready for them by Thursday. You’ve got to be thinking ahead.”
“I don’t have unfinished business in the NFL. It’s not even something I want to do.”
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Rivals.com and ESPN.com – February 9, 2013
“He (Bear Bryant) was a very good fundamental coach. But what he really did well
was create intangibles like toughness and discipline and giving great effort and
executing your job…What you have to admire most about Coach Bryant is that he
could do it for such a long time at such a high level. Because people think there is a
continuum of success. There is no continuum of success. It starts over with every
team.”
“Just elevate him (A.J. McCarron) in terms of winning, in terms of affecting our
success, which is what it should be about anyway.”
“Maybe his statistics are not what somebody else’s are but really what you should
equate things to are production, performance, efficiency, consistency, and
winning. And that’s what he’s done better than anyone else.” – on quarterback A.J.
McCarron
“They’ve been less predictable and that’s made them more effective.” – on preparing
for LSU
“If you play good teams they’re going to make some big plays too and you’ve got to
go play the next play.”
“We didn’t end the season last year like we did the previous two when we had
success.”
“You get everybody to buy into the principles and values that helped you be
successful in the past. Can’t complain. Can’t judge.”
“The disparity of the players coming in in terms of how they think of things, what
they do. How do you challenge them? How do you help them develop the right
habits and be successful because it used to be the player was afraid NOT to do what
the coach said. Now these guys are like, ‘I’ve arrived.'”
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“Sometimes you have to know that you can’t make decisions based upon public
opinion when you know there’s enough positive assets there to help the
organization.”
“Nobody talked about it (lack of leadership) for the first four games when we played
really well.”
“We didn’t have a lot of energy last week. We didn’t play with the same kind of
intensity we like to play with.”
“Next man up. Whoever has to come up and play has to take advantage of the
opportunity they have.”
“Not asking them (quarterbacks) to do things they can’t do, especially early in the
season, is going to be key to success.”
“The most important thing your team needs to do in big games is to be able to stay
focused on executing on the field and not get involved in all the hype outside the
game.”
“Win your individual battle. Win the one on one battles. Execute and do your job
together as a group gives you the best chance to be successful in a game like this.”
“What makes our front seven better than groups we’ve had before is our diversity.”
“How did you plan the game? A lot of these decisions get determined on Tuesday,
Wednesday and Thursday on what you’re going to do in these situations.”
“We’ve affected most quarterbacks we’ve played which is key to getting off the field
on third downs.”
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ESPN Hannah Storm Interview with Clemson Tiger head coach Dabo Swinney –
January 11, 2016
“You never want them to look at the scoreboard. A scoreboard is the definition of
the history of what happened, even during a game. It has nothing to do with what’s
going to happen in the future, on the next play, or the next year of your life.”
“Those guys (Alabama players) changing and evolving from the time they came until
the time they left and seeing the change, those are the kind of things that make me
happy.”
“We don’t want our quarterback to feel he has to win the game. You don’t him to
feel like you have to force things to win the game. If you execute with the players
around you and do your job, and make good choices, we’re going to have a chance to
be successful.”
“The key to what we try to do is get our players to have the discipline to execute the
things they need to do to accomplish the goals they have. This gets hard to do
because of external circumstances.”
“A 60-10 game. You play the (championship) game for 60 minutes and the 10
minutes after the game define something you remember for the rest of your life.”
“You try to avoid complacency. When you have success, people think I’m supposed
to get some time off…They start to resent the hard work. They start to question
some of the principles and values that helped them become successful.”
“Complacency, which creates a blatant disregard for doing things correctly, which is
very important if you want to have success.”
“Losing to Ole Miss (last season) is probably the one thing that helped us the most to
continue to develop the kind of team chemistry we needed.”
“The quarterback doesn’t always have to win the game for us.”
“The most important thing when you have a quarterback battle is quarterbacks
focus on what they need to do and not what the other guy is doing.”
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ESPNU – August 7, 2016
“You have talent. You have to have passion, perseverance, work ethic, disciple to be
able to turn that into skill. Then have passion, perseverance, work ethic, and
discipline to make that successful achievement.”
“It is so much better if you can define what people need to do to be successful.”
"How much emotion vs. how much anxiety you create with the participants in terms
of how they perform. Getting the right balance in that is a key in getting your
players to participate in games like this (vs. Auburn).”
"Some people think coaching Xs and Os and drawing up plays, and defensives and
schemes. But really it's the ability to get the players to execute."
"Everybody's got to be all in, especially at this time of year and can't get distracted,
is because the legacy of this team is still out there. How we finish will really
determine the success of this team and some of the most difficult games and
challenges we have are still in front of us."
"Some of our best players have been our best leaders. They care the most about the
team. They're the most competitive guys when it comes to wanting to win. That's
what makes them who they are as football players."
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Recruiting
The Sporting News – January 12, 2011
“He made my mother feel good and then he told me specifically how he was going to
help me become the player I wanted to be, how I would be in position to play
professionally.” – linebacker Rolando McClain
“You must define the critical factors that you are looking for so that everybody is out
there looking for the same things relative to what’s important to your system.”
“Doing a good job developing relationships…that support these guys and help them
be successful when they get here.”
“Just because you get the puppy dog with the biggest feet doesn’t mean he’ll grow up
to be the best hunting dog.”
“I think Reuben (Foster) came here because he wanted the structure. He wants to
get it right. He wants to do things the right way, and we want to help him do that. I
think he’s got the right heart and the right character to do it.”
“Even if you have illegal contact with a player, he tweets it that you talked to
him. It’s (recruiting) so transparent you have to do things correctly.”
“As coaches you’re a competitor. If you recruit a kid and you lose him, you’re always
looking for a reason. One of the easiest reasons is the other guy did something
illegal. I don’t buy into that.”
“The #1 thing that blows up my future and blows up any coach’s future is if you
violate NCAA rules. So that’s a big risk to be taken over winning a football game.”
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Culture
ESPN SportsCenter – January 10, 2011
“I think who you are is the important thing. You’ve worked all year to establish an
identity.”
“I’m having more fun now than ever before because I think the challenges are
greater especially with the players.”
“The attitude of our team is completely different going into to this season than it
was a year ago because we’re trying to reestablish our identity.”
“Amare (Cooper) has affected everyone in our organization because of the example
he sets.”
“You’re always concerned when you’ve been off for awhile and you come back and
how you are going to carry the momentum from the season to the game you play.”
ESPN Hannah Storm Interview with Clemson Tiger head coach Dabo Swinney –
January 11, 2016
“When you talk about adolescent children. He (Swinney) has 115. We have 130
plus all the other people in the organization.”
“We’ve just become the target. When you win the championship everybody circles
that game on your schedule and you get everybody’s best game. You have to
prepare yourself to be ready for that.”
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“Every team has to develop their own identity, their own personality, and that gets
done by everybody accepting their role to make this team better.”
“I think it’s very, very important that everybody on our team understands that we
have a responsibility and obligation to be someone that someone can emulate. Do
positive things that create value for you as a person.”
“To show that you care is a big part of being a leader which means you’re willing to
help someone else.”
“The #1 thing I’m concerned about is the players on our team. It’s not what
everyone thinks externally.”
“Anything involving player safety you have to respect. Player safety trumps it all.”
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Skills
Sports Illustrated – October 10, 2011
“I think he’s probably the greatest college football coach in history.” – NFL
Network’s Heath Evans
“The thing with Nick is that he’s going to be on the cutting edge of technique in terms of
all aspects of football, right down to the line, fundamental details of playing particular
positions, and all the way up to running a program. Little things make the
difference. Nick takes care of those little things better than anybody else.” – Michigan
State head coach Mark Dantonio
“Football is a great team game and then there’s one position, quarterback.”
“Discipline and being able to execute with discipline is very, very important and
what it comes down to is eye control.”
“Playing on the road like this is a challenge, not a threat. The challenge is to stay
focused on the things you need to do to execute and do your job.”
“When you come off a vacation, you’ve had enough golf, you’ve had enough rest
time, I’ve got to get back to being the boss.”
“Everyday about the same time (I arrive to work) 7:00, 7:15 (AM) and most days
except Wednesday and Thursday it’s after 10:00 (PM) when you get home.”
“Eddie (Jackson) got to be the punt returner because he was the most consistent guy
catching the ball.”
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Sports Illustrated – December 12, 2016
“One of Coach Saban’s strongest qualities as a leader is the he’s not afraid to change.
So many leaders find success, and they stay that way. Then they get passed by.” –
Barrett Jones
15
Staffing
Sports Illustrated – June 10th
“Part of the reason I try to create lots of opportunities for a lot of young guys
(assistant coaches) is that’s how I got started.”
“Players respond well to him (Lane Kiffin). He’s brought a lot of new energy,
intelligence and ideas.”
“I don’t know if we did anything to help him (new Georgia head coach and former
Alabama assistant Kirby Smart) but I know he did a lot to help us.”
“If you have a good staff they have good relationships with the players.”
“We have a very, very good staff…We try to setup an organizational process where
everybody knows exactly what we have to do each minute of the week.”
“I wouldn’t have anybody in this organization I didn’t have full faith, trust and
confidence in that they would do a good job with our players.”
“This guy (Steve Sarkisian) is part of our family now. We’re going to support and
help him be successful very way we can. That’s in his life as well as a coach.”
16
Confidence
ESPN College Gameday – November 29, 2014
‘“Win the team.’ You win the players over (as a quarterback) by your performance,
your ability to play with some consistency, (and) to execute. They develop
confidence in you. You develop confidence in them and that’s where the chemistry
comes from that’s necessary to score points and execute in a consistent fashion.”
“Every player on the team has confidence in certain other players that they can do
things in certain critical situations…That’s what happens when you win a team
over. You win their confidence.”
“He (quarterback Jalen Hurst) won the team early on because the team had a lot of
confidence in his ability.”
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Failure
Sports Illustrated - September 9, 2013
“Even when you’ve called the right defense and your defense does everything right,
that kind of quarterback (dual-threat) can still beat you by improvisation. It’s the
stuff you can’t really plan for that always brings a high level of concern. I mean, it
can drive you crazy as a coach.”
“Today we were testing your leadership. And you failed. Miserably.” - Having to
quarterback the obviously overmatched walk-ons in his first intrasquad scrimmage,
a visibly upset McCarron was told these words by Saban.
“I could see it coming (the loss to Auburn)…I saw our players change a little bit in
terms of entitlement they had. They lost respect for winning and when you do that
you lose respect for what it takes to win. Attention to
Detail. Preparation. Discipline.”
“We didn’t finish the year like we needed to…From the foundation, we started losing
some of the principles and values the organization was built on and I think it all
came from complacency.”
“When you have five turnovers in a game it’s going to be hard to beat anybody.”
“When you’re arrogant it makes you complacent and creates a blatant disregard for
doing things right.”
“The big thing for our team last year was the way we played the last 5 minutes, not
just the last 1 second. We didn’t play exact. We didn’t play disciplined football.”
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Intelligence
Sports Illustrated, August 23, 2011
“Maybe I’m the eternal optimist but I see so many guys, guys who would probably
never have gone to college (where it not for football)…I’ve seen them graduate and
get great jobs. There are thousands of those stories.”
“(Ha-Ha) Clinton-Dix is a bright guy, makes all the calls in the secondary, makes all
the adjustments.”
“C.J. Mosley reacts more quickly than anyone I’ve ever coached.”
“He’s (A.J. McCarron) got very good judgement and he’s accurate throwing the ball.”
“I’ve been really pleased with our players and their ability to maintain intensity and
stay focused.”
ESPN Hannah Storm Interview with Clemson Tiger head coach Dabo Swinney –
January 11, 2016
“The players change and times change. I’m always trying to learn more from
younger people in our profession who do things a different way.”
“Just because this is a bigger game doesn’t mean the decisions are any different.”
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ESPNU – August 7, 2016
“A DUI is completely different in terms of you put other people in danger when you
make that decision.”
“It’s not punishment to the player. It’s treatment to help them make better choices
and decisions in the future.”
“One of the things I loved about last year’s team is we had no issues.”
“Discipline is something I know I’m supposed to do but I don’t really want to do it,
can you make yourself do it?”
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Family
ESPN Hannah Storm Interview with Clemson Tiger head coach Dabo Swinney –
January 11, 2016
“The older you get the more important those things get to you.”
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Leadercast Conference – May 6, 2016
• “No one ever talks about the down times.”
• “You have the ups. Sometimes you have the downs.”
• “The #1 thing needed to win is mindset.”
• “’Win’ to me means What Is Important Now.”
• “Process which defines what you need to do to accomplish
• the vision you have.”
• “You need work ethic and discipline to execute it every day
• to be successful.”
• “The process is clearly defined but where do you fail? The discipline to
execute.”
• “Discipline is ‘here’s something I need to do that I don’t want to do.’ Can you
make yourself do it?”
• “I’m not interested in what you feel like doing.”
• “We’re interested in the choices you’re going to make to accomplish the
vision you have.”
• “Can you stay focused on the vision you have or constantly affected by the
circumstances you’re in?”
• “The feelings come from the circumstance. The vision has to be the motivator
for the choices you make.”
• “What sacrifices am I willing to make? What skills am I willing to develop?”
• “Everyone has the right to fail. But if you go on the field and don’t do your
job, the whole team suffers. You don’t have the right to make everyone else
fail.”
• “If we have a team full of champions we’ll have a chance to win a
championship.”
• “There’s no ‘I’ in team. There’s an ‘I’ in win.”
• “Intensity is mental energy.”
• “Be where you’re feet are. How do I affect the circumstances right now?’
• “There’s no substitute for knowledge.”
• “No one can respect you if you don’t have knowledge about what you’re
supposed to do.”
• “Mediocre people don’t like high achievers. High achievers don’t like
mediocre people. You must keep everyone on the same standards.”
• “Everyone’s got to be positive. Glad to be here.”
• “You can affect other people with your body language and energy level.”
• “People have to be responsible for their own self-determination.”
• “I worked for Bill Belichick for four years. It was a great learning experience.”
• “He defined everyone in the organization’s job. He defined the goals of the
organization.”
• “My job as the head coach is to do the leadership to develop the relationships
to do their job.”
• “Bill Belichick determines the expectation and the standard.”
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• “Everything was defined.”
• “Somebody defines the expectation and then you have to be accountable to
it.”
• “Do Your Job.”
• “People have to be willing to work and execute on a regular basis.”
• “Work is about investing your time and not spending your time.”
• “Perseverance – you have to have the ability to overcome adversity to be a
good competitor.”
• “There can be no great victories in life unless you can overcome tremendous
adversity.” – Woody Hayes
• “You have to be relentless in how you go after things.”
• “Leadership is your willingness to help someone else for their benefit.
Leading people for your benefit is manipulation.”
• “You have to be someone somebody wants to emulate.”
• “You have to care about other people.”
• “You have to be willing to serve someone else.”
• “Sometimes your presence is really important. Everyone has time to do that.”
• “Don’t ever miss the opportunity to say, ‘Good job.’”
• “With ever ‘Thank You’ comes an IOU. ‘I owe you my very best.”’
• “Play-off games are 60-10 games. 60 minutes to play the game and 10
minutes to live with it for the rest of your life.”
• “A leader really emphasizes and reinforces the principles and values of the
organization.”
• “Don’t ever discount the importance of 1-on-1.”
• “You lead better if you do it one person at a time.”
• “I try to talk the three people individually a week who do everything right.”
• “There’s a lot of books written on success. There’s not a lot of books written
about how to stay successful. It’s about consistency.”
• “Tradition is always under construction. You never get there.”
• “Success is momentary. Enjoy it. It’s over. What’s next?”
• “To be successful you always have to build.”
• “Everything’s about you. It’s not about me. Make it about the individual.
Everybody’s self-absorbed.”
• “All I hope for, tell me you want to graduate and you want to be in the NFL.
Then I can say, ‘How’s that behavior helping you do that?”’
• “The individuals make the team what it is.”
• “Do you want to be happy for an hour, eat a steak. Happy for a day, play golf.
Happy for a week, go on a cruise. If you want to happy for life, ask ‘If I didn’t
show up today would anybody miss me?’”
• “Pride in performance is really important in being successful.”
• “God bless you all. Good luck to you. And Roll Tide!”
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