NAME: AGNIV BASU

ENROLLMENT NO: A91801923022

MBA 1ST SEMESTER (SECTION - A)
Batch: 2023 -2025
DATE: 30.10.2023
Subject: Entrepreneurship and New
Venture Creation
Subject Code: ENTR – 601
Sectoral study for a new venture
creation /start-up

‘Eggoz’ from Bihar through the lens of

entrepreneurial idea, idea evaluation, creativity,
innovation, funding, market scalability, growth etc.
Agritech startup EGGOZ, which is into the
business of egg production, provides
technology backed, deep integration
services to egg farmers for end to end
support in boosting productivity and
income.
EGGOZ (DECEMBER 2017) founded by
ABHISHEK NEGI and PANKAJ PANDEY.
Its roots are in Bihar and now extended to
Madhya Pradesh and Uttar Pradesh also.

Idea:
With eggoz’s technology and integration
platform, farmers can rear flock sizes
starting from 500 birds at affordable initial
investment and less land requirements.
With these efforts and idea, Eggoz poultry
farming is one of the profitable and stable
business to generate allied income for
many marginal farmers as well also fulfill
protein-enriched food requirements of the
growing population.

FUNDING
Eggoz has raised Rs. 2.5 crore as part
of its seed funding. It had earlier
secured Rs. 1.2 crore from a clutch of
angel investors.
The seed funding round saw
participation of investor like Tracxn
Labs, Angellist, Tri-Deep Capital,
founder of “Lets transport” and angle
investors.

SALE:

Eggoz has so far sold over two crores

eggs and has more than 1,00,000
birds under the management. It has
developed a new farming model for
small-scale commercial egg farming.
And it is estimated that the sale of the
company is going to multiply in the
next two years.
 MARKET SCALABILITY

Eggoz will able to handle the increased

market demans; in the corporate
environment. It’s a scalable as it
maintain and even improve its profit
margins while sales of egg of Eggoz is
going to increase in margin.

DEVELOP A BUSINESS
PLAN AFTER EXPLORING
BUSINESS
OPPORTUNITIES
Writing a business plan is one of the most valuable things
you can do for your business. Study after study proves
that business planning significantly improves your
chances of success by up to 30 percent. That’s because
the planning process helps you think about all aspects of
your business and how your business will operate and
grow.
In fact, writing a business plan is one of the only free
things you can do to greatly impact the success and
growth of your business. Ready to write your own
detailed business plan? Here’s everything you need to
create your plan.
Despite the benefit of planning, it’s easy to procrastinate
writing a business plan. Most people would prefer to work
hands-on in their business rather than think about business
strategy. That’s why, to make things easier, we
recommend you start with a simpler and shorter one-page
business plan.
With a one-page plan, there’s no need to go into a lot of
details or dive deep into financial projections—you just
write down the fundamentals of your business and how it
works. A one-page plan should cover:
 Value proposition
 Market need
 Your solution
 Competition
 Target market
 Sales and marketing
 Budget and sales goals
 Milestones
 Team summary
 Key partners
 Funding needs
A one-page business plan is a great jumping-off point in
the planning process. It’ll give you an overview of your
business and help you quickly refine your ideas.
Flesh out the details
A one-page business plan is just a summary of your
business. If you want to document additional details such
as market research, marketing and sales strategies, or
product direction—you should expand your plan into a
longer, more detailed plan.
Build a more detailed financial forecast
A one-page plan only includes a summary of your
financial projections. A detailed plan includes a full
financial forecast, including a profit and loss
statement, balance sheet, and cash flow forecast—one of
the most important forecasts for any business.
Be prepared for lenders and investors
While investors might not ask to actually read your
business plan, they will certainly ask detailed questions
about your business. Planning is the only way to be well-
prepared for these investor meetings.
Selling your business
If you’re selling your business, a detailed business plan
presentation will be part of your sales kit. Potential buyers
will want to know the details of how your business works,
from marketing details to your product roadmap.

How to write a detailed business plan

1. Executive summary

The key parts of your plan that you’ll want to highlight in your executive
summary are:
  Your opportunity: This is a summary of what your business does,
what problem it solves, and who your customers are. This is where
you want readers to get excited about your business
 Your team: For investors, your business’s team is often even more
important than what the business is. Briefly highlight why your
team is uniquely qualified to build the business and make it
successful.
 Financials: What are the highlights of your financial forecast?
Summarize your sales goals, when you plan to be profitable, and
how much money you need to get your business off the ground.

2. Opportunity

The “opportunity” section of your business plan is all about the

products and services that you are creating. The goal is to explain
why your business is exciting and the problems that it solves for
people. You’ll want to cover:

Mission statement
A mission statement is a short summary of your overall goals. It’s
a short summary of how you hope to improve customers’ lives
with your products and services. It’s a summary of the aspirations
of your business and the guiding north star for you and your team.

Problem & solution

Most successful businesses solve a problem for their customers. Their
products and services make people’s lives easier or fill an unmet need in
the marketplace. In this section, you’ll want to explain the problem that
you solve, whom you solve it for, and what your solution is. This is
where you go in-depth to describe what you do and how you improve
the lives of your customers.
 Target market
In the previous section, you summarized your target customer.
Now you’ll want to describe them in much greater detail. You’ll
want to cover things like your target market’s demographics (age,
gender, location, etc.) and psychographics (hobbies and other
behaviors). Ideally, you can also estimate the size of your target
market so you know how many potential customers you might
have.

Competition
Every business has competition, so don’t leave this section out.
You’ll need to explain what other companies are doing to serve
your customers or if your customers have other options for solving
the problem you are solving. Explain how your approach is
different and better than your competitors, whether it’s better
features, better pricing, or a better location. Explain why a
customer would come to you instead of going to another company.
3. Execution

This section of your business plan dives into how you’re going to
accomplish your goals. While the Opportunity section discussed what
you’re doing, you now need to explain the specifics of how you’re going
to do it.

Marketing & sales

What marketing tactics do you plan to use to get the word out about your
business? You’ll want to explain how you get customers to your door
and what the sales process looks like. For businesses that have a sales
force, explain how the sales team gets leads and what the process is like
for closing a sale.
Operations
Depending on the type of business that you are starting, the operations
section needs to be customized to meet your needs. If you are building a
mail-order business you’ll want to cover how you source your products
and how fulfillment will work.

If you’re building a manufacturing business, explain the manufacturing

process and the facilities you need to use. This is where you’ll talk about
how your business “works,” meaning, you should explain what day-to-
day functions and processes are needed to make your business
successful.

Milestones & metrics

Until now, your business plan has mostly discussed what you’re doing
and how you’re going to do it. The milestones and metrics section is all
about timing. Your plan should highlight key dates and goals that you
intend to hit. You don’t need extensive project planning in this section,
just key milestones that you want to hit and when you plan to hit them.
You should also discuss key metrics: the numbers you will track to
determine your success.
4. Company

Use the Company section of your business plan to explain the overall
structure of your business and the team behind it.

Organizational structure
Describe your location, facilities, and anything else about your physical
location that is relevant to your business. You’ll also want to explain
the legal structure of your business—are you an S-corp, C-corp, or an
LLC? What does company ownership look like?
Team
Arguably one of the most important parts of your plan when seeking
investment is the “Team” section. This should explain who you are and
who else is helping you run the business. Focus on experience and
qualifications for building the type of business that you want to build.

It’s OK if you don’t have a complete team yet. Just highlight the key
roles that you need to fill and the type of person you hope to hire for
each role.
5. Financial plan and projections

Your business plan has now covered the “what”, the “how”, and the
“when” for your business. Now it’s time to talk about money. What
revenue do you plan on bringing in and when? What kind of expenses
will you have?

Financial Forecasts
Your sales forecast should cover at least the first 12 months of your
business and ideally contain educated guesses at the following two years
in annual totals. Some investors and lenders might want to see a five-
year forecast, but three years is usually enough.

You’ll want to cover sales, expenses, personnel costs, asset purchases,

and more. You’ll end up with three key financial statements: An Income
Statement (also called Profit and Loss), a Cash Flow Statement, and
a Balance Sheet.

Financing
If you’re raising money for your business, the Financing section is
where you describe how much you need. Whether you’re getting loans
or investments, you should highlight what you need, and when you need
it. Ideally, you’ll also want to summarize the specific ways that you’ll
use the cash once you have it in hand.
6. Appendix

The final section of your business plan is the appendix. Include detailed
financial forecasts here as well as any other key documentation for your
business. If you have product schematics, patent information, or any
other details that aren’t appropriate for the main body of the plan but
need to be included for reference.

Download a business plan template

Are you ready to write your business plan? Get started by downloading
our free business plan template. With that, you will be well on your way
to a better business strategy, with all of the necessary information
expected in a more detailed plan.

If you want to elevate your ability to build a healthy, growing business,

you may want to consider LivePlan.

It’s a product that makes planning easy and features step-by-step

guidance that ensures you cover everything necessary while reducing the
time spent on formatting and presenting. You’ll also gain access
to financial forecasting tools that propel you through the process.
Finally, it will transform your plan into a management tool that will help
you easily compare your forecasts to your actual results.

Using your plan to grow your business

Your business plan isn’t just a document to attract investors or close a
bank loan. It’s a tool that helps you better manage and grow your
business. And you’ll get the most value from your business plan if you
use it as part of a growth planning process.

With growth planning, you’ll easily create and execute your plan, track
performance, identify opportunities and issues, and consistently revise
your strategy. It’s a flexible process that encourages you to build a plan
that fits your needs. So, whether you stick with a one-page plan or
expand into a more detailed business plan—you’ll be ready to start
growth planning.