"weschool Date: 30-11-2022 ‘Time: 2.30pm to 3.45pm mins Program: PGDM Mkt-HR-Ops/ Healthcare/ Business Design Batch 2021-2023 ‘Trimester: IV Max Marks: 30 Course Code: GM 402 Course Name: International Business Instructions: 1) Please read the instructions carefully. 2) Section Ais mandatory. It carries 10 Marks. Refer the case-study 3) Answer any 2 questions from Section B 4) Marks for each question are indicated in the right most column. Q. | Sub- | Question BL | CO’s | Mar | Q-Total No. | Q. 5 of ks as | Marks Que per stio co n Section A (Refer Case-study) 1 A | Explain the concept of Dumping with suitable] 11 |COl, [1.5 |3 examples. co2 B | What are the major drawbacks of anti-dumping|1 |CO3 |3 |3 measure for the consumers? © | As we have seen WTO cannot currently get|V |CO4, |2 |4 involved in punishing individual companies for cos dumping. Its action can be only directed towards governments of countries. Do you think this is a wise policy? Why or why not? Justify "Section: C04, ]5 | 10 cos Ui feaiv Col, \2 0m tr co, |4 al 4 cos |4 C03,[ business? Unfair Protection or valid defence QI. Case Study Steel at the core of US Japan Trade Tensions “Mexico Widens Anti-Dumping measures ..... Jt must be Competitors in other Countries are destroying an American success story .. stopped”, scream headlines around the world. International trade theories argue that nations should open their doors to trade Conventional free trade wisdom says that by trading with others, a country can offer its citizens a greater volume and selection of goods at cheaper prices than it could in the absence of it, Nevertheless, truly free trade still does not exist because national governments,intervene. Despite the efforts of WTO and smaller groups of nations, government seems to be erying foul in the trade game now more than ever before. We see efforts at protectionism in the rising trends in governments charging foreign producers for “dumping” their goods on the world market. Worldwide, the number of anti-dumping cases that were initiated stood at about 150 in 1995, 225 in 1996, 230 in 1997, and 300 in 1998. ‘There is no shortage of similar examples. The US charges Brazil, Japan, and Russia with dumping their products in the US market as a way out of tough economic times. The US stee| industry wants the government to slap a 200 percent tariff on certain types of stecl. But car makers in US are not complaining, and General Motors even spoke out against the anti-dumping Charges-as it is enjoying the benefits of low-cost steel for the use in its auto production. Canadian steel makers followed the lead of the US and are pushing for anti-dumping actions against four nations. Emerging markets too, are jumpin; ‘Automatic Import Advice System. countries) to notify Mexican officials o 2 into the fray. Mexico recently expanded coverage of its The system requires importers (from a selected list of {the amount and price of the shipment 10 days prior to its expected arrivals in Mexico. The ten-day notice gives domestic producers advance ‘warning of incoming low-priced products so they can complain of dumping before the product clear customs find enter the market place. India is also getting on board by setting up a new government agency to handle anti-dumping cases. Why dumping is on the rise for the first place? The WTO has made major inroads on the use of tariffs, slashing them across every product category in recent years. But the WTO does not have the authority to punish companies, but only governments. Thus, the WTO does not have the authority to punish companies, but only governments. Thus, the WTO cannot pass judgments against individual companies that are dumping their products in other markets. It can only pass the rulings against the governments of the country that “anti-dumping duty. But the WTO allows countries to retaliate against nations wh s are suspected of dumping ‘when it can be shown that: : a (@) _ Theallegedo are si/ (ii) The export price is lower than the cost of production or lower than the home-market price. Supporters of anti-dumping tariff claim that they prevent dumpers ftom undercutting the price charged by the producers in a target market and driving them about of business. Another claim in support of anti-dumping is that it is an excellent way of retaining some protection against the potential dangers of totally free trade. Detractors of anti-dumping tariffs charge that once the tariffs are imposed, they are rarely removed. They also claim that they cost companies and governments a great deal of time and money to file and argue their cases. It is argued that the fear of being charged with dumping causes international competitors to keep their price higher in the target market than would have otherwise been the case. This would allow domestic companies to charge higher prices and not loose market shares forcing consumers to pay more for their goods. --------Best of Luck--—----“weschool ree Wate Date: 30-11-2022 Time: 2.30pm to 4.30pm Duration: 2 Hrs Program: PGDM- RBA (All Spel.) Trimester: TV. Bateh: 2021-2023 Course Code: GM401 Course Name: Integrative Manager Max Marks:60 Instructions: 1 Answer Any 4 Questions Q. | Question BLof [CO's Q.Total No. Question Marks 1 | What are the Operations Strategies 3 1 15 adapted by Indigo Airlines for cost reduction? 3 2. | How to create a true experimentation a 2 15 organization; how to run AJB tests at : large scale ; how to design customer 4 ‘experiences on digital platforms 3. | As Vice President Corporate Strategy, | 3 a 15 you have spotted some favourable and positive behavioural changes in your 5 Consumers, that you are certain will continue, post pandemic. Apply Porter 5 Force model to explore opportunity for a company/category of your choice and justify your recommendation. How does a company’s Missioni ieee "weschool Ee Date: 28-11-2022 Time: 2.30 pm to 4.30 pm Duration: 2 Hrs Program: PG-Ebiz(Mkt)/ Rural Mgmt. Trimester: IV Batch: 2021-2023 Course Code: MKT401___Course Name: Product & Brand Management __ Max Marks: 60 Instructions: 1, There are six questions in the question paper. Student is required to attempt 5 Questions. Question 1 is compulsory. Remaining 4 questions can be attempted from Q.2 to Q.6. 2. All questions carry equal Marks. Q | Sub- ] Question BL of | CO's] Marks | Q-Total No. | Q. _ | Question Marks 1 Rolex is a watch manufacturer founded | 2,6 | 2 |" 8 12 by Hans Wilsdorf. He registered the 5 4 brand Rolex in 1908. He simply wanted ‘a name that was easy to pronounce in any language. The word ‘Rolex’ was ‘onomatopoeic and was practical as the name was small enough to easily fit any watch face. In 1926, Rolex developed the “Oyster”, the first waterproof wristwatch in the world. In 1931, Rolex changed the face of the watch industry by creating the Perpetual Movernent, a mechanism that doesn’t need to be manually rewound every day. Here, a little balance inside the mechanism uses the motion of the ‘wearer's wrist to create energy. In 1927, Mercedes Gleitze crossed the English Channel with her Rolex Oyster. The cross took 10 hours and the watch 1 remained in p wgonditonsop ‘only becam seal Tot nly bese 8 Pa out but al Pan Ames pany of tbe America tate iss of 809 sidents for decades. 5 presidents for dec ee 1 id connected eer gers ‘competitions like the 24 Hous of Le Man sponsor for the Women’s | Rankings or a big brand like Rol is mandatory to be associated with e ql Mans ot as the official ‘ en's World Golf lex, it positive impact acti than just a large company working in factories. In this regard, Rolex annually funds organizations like National Geographic to support aqua and nature conservation, ldlife protection, and other environmental causes and projects. The brand association also goes on to the relation between Rolex. and technological improvements _* like ‘Waterproof cases and resistance. Rolex is not only about fit & finish but also about performance and stability. Yet, the most important aspect of the Rolex brand is its ‘empowerment value, With its long story of success and being wom by important people, Rolex became a synonym for success. People purchase Rolex as a recognized symbol of success. Rolex is seen as one of the most reputable brands in the world. In fact, the level of trust from consumers is still really high and customers still feel that keeping a Rolex: Watch is like offering a present to them, There is an intense and strong emoti relationship between customers and. the Rolex products. A brand like Rolex is not only defined by its history but also by its creations and then its proprietary assets like trademarks and patents, Rolex sels its watches under registered iconic | trademarks like GMT- ‘Submariner, Day-Date, Datejust, & Oyster Perpetual, C eet Questions: (@) Construct a 4 proposed by David ‘components’ for R We can generalise Cycle can be p| "eaale| go through the bell curve of introduction, growth, maturity and decline. Assess this statement in context of bell curve and support your opinion with an example. Also include ways and. means in which PLC can guide Product Strategy. FS ‘Companies over the due course of time have changed their logo. Examine their decision and its impact on their Brand Identity. Illustrate your answer with the 12. company of your choice. fas 4 “People have more faith in brands rather than products”. Critically analyse the statement with role and importance of branding. Use examples to support your answer. With the help of hotel industry as an example, explain levels of product and also formulate innovative ideas in higher levels of the product. — ‘ AtDate: 29-11-2023 Time: 2.30pm to 4.30pm Duration: 2 Hrs Program: PGDM & Retail (Mktg) Trimester: IV Batch: 2021-2023 Course Code: MKT 406. _ Course Name: Brand Management | ‘Max Marks: 60 | Instructions: f 1. Question | is compulsory and carries 20 marks 2. Answer any 4 (four) ftom questions 2 to 6, carrying 10 marks each 3. All answers should be supported with examples 4. Creativity in the answer would fetch extra marks Q. | Sub- | Question BL of | CO's | Marks | Q.Total | No. | Q. is Question Marks 1 Reference to the ease (Yeadl) provided herein, answer the following Ee _| questions Brand Resurgence (comeback) —| V | CO2| 3 6 Evaluate the merits vs demerits of the co3 3 1 brands ‘comeback’ and justify the i | same with recommendations, if any ; B_ | Develop a brand identity plan using VI coz 3 7 i the brand pyramid CBBE model cos} 2 i cos | 2 | © _| Identify appropriate Segments and m |corl 3 7 ' Target audience on this comeback Seed ; tail, i iz Explain in detail Brand wv {col 5 10 i architecture/strategy adopted by } various companies. Evaluate Multi- ee 7 brand vs Multiple Branding strategy } with appropriate examples. i 3 Tdentily key psychological factors that | IW] COL) 4 10 will influence the consumer buying, ‘process for Electric Vehicles. el Formulate with the help of perceptual mapping, an appropriate Positioning x for the tof Electie Vebiles by 3 BYD= "0 the 4 10 4 B 3arenes Taunches namely: Amul Haldi Ice ‘Cream or Amul Sandwich bread iness tine — January 2022) has reintroduced Yeadi brand of starting at (11.98 lakch. tudy (adapted from Hindu Bus Ltd, the Mahindra Group start-up, ~ arket with ex-showroom prices Ql. Case st Classic Legends Pvt motoreycles in the Indian ‘The company has rolled out three all-new Yerai models called Yezdi Adventure Scrambler To Roadster sport which are “very distingt DULCORS ‘with a common soul. Jawa was a Czech brand, brought to India By Iran's, The brand was renamed. “Yezdi” to Jndianize it. The band Jawa Yezdi is iit yembered by many Indians thanks 1 ‘the nostalgia ated by the Jawa 250. Yezdi Reading is probably,the most well-known bike sold by the brand, manufactured by Ideal Jawa Ltd. Ideal operating out of Mysore was an Indian motoreyele company, which produced licensed, Jowa motoreycles beginning in 1960 under the brand name Jawa and from 1973 as vai. Slowly and steadily, the Japanese started 1¢ gain market share and people's ‘macho bikes from Jawa, Royal Enfield were preferences changed. The classic, bulky, and Replaced by easy-to-ride, compact and frugal two-wheelers by the Japanese. Finally, Jawa ped their production in 1996 after desreasing market shares ‘The Royal Enfield Classic and Bullet might Rondking used to give a tough competition to bot sense of ruggedness anc c it Jogo embedded on the bike However, Yezdi had to market. The change in ie difficult for the brand to survive. There ws snarket which was the need of the hour. ‘would have to be discontinued. wi 112,09,900;, prices ex-showroom, In the Co-Founder of Classic the comeback of an iconic spirit lived on through its die= has been unbelievable.” “We have the ‘As custodians of the brand, we made sure that ‘We preserve and celebr: i ee dat i s i Yenii rider's essence in these new avatars,” he said, “I am sure every Seen fal that - designed with passion and indulgent beliefs, then engineered to purpose, te make you fall in love with this motorcycle and motoreycling, again,” he added. Boman Irani, Co-Founder, Classic Legends said, “The Yezdi brand is all about stories and emotions. That’s what has kept it alive, and this is exactly what we want to build on for the future.” “The new Yezdi motoreycles are not just motoreycles, but a way of life. They're a medium for riders to go out there, create more memories and have unparalleled fun while doing so,” he added. In due course Yezdi will come in electric and development work is underway. ———Best of Luck—-—“weschool Sore ‘Time: 2.30pm to 4.30pm Program: PGDM (Mktg.) & BD Trimester: IV Course Code: MKT40S Course Name: B2B Marketing eco re i | jate: 01-12-2022 Duration: 2 Hrs Bateh: 2021-2023 Max Marks: 60 Instructions: 1) Please read the instructions carefully. 2) Question 1 is mandatory. It carries 10 Ma rks. Refer the case-study 3) Answer any 5 questions fro m the remaining and in total 6 questions, 4) Marks for each question are indicated in the right most column Q. | Sub-] Question BL of | CO's | Marks | Total No. | Q. Question Marks ') | Given the diverse array of firms that] 6 1 2 5 fall into the small business category, 2] 3 | devise an approach Staples might use to segment this market. Describe how marketing managers at Staples could use your segment T Tien 5 plan to develop marketing strategies Dialed for each of the key market segments asda you have defined. ‘Answer: Students should answer that ‘once the segments are done, they should see which strategies of Product, Pricing, Promotion and Place will be best suited to get a good market share and profit. Case Study:‘Commercial Solutions at Visa USA. Creative marketing strategics are required to define and reach this large and diverse market. Take Staples, the office supplies firm, where small businesses account for build of sales through its retail, catalogue and e- commerce sales channels. Staples mails 50 million catalogues a year and features small business employees in its television, print and radio advertising. The firm conducted extensive research on the way customer shop online and revamped the Website’s layout, look and functionality. In tum, research demonstrates how the catalogue and online channel work together. “We get many more sales online from those customers receiving catalogues” says. Brian Light VP of Staples Business Delivery. Like consumers who are shopping at ‘Amazon.com, purchasing managers can use the Intemetto find new suppl around the world, communicate with current suppliers, and place orders. First, compare the capabilities e- procurement provides to both types of buyers. Next, describe some of the benefits that €~ ‘procurement’s capabilities provide to be uyers. Explain customer value management and the two basic goals of customer —cmon Date: 02-12-2022 Time: 2.30pm to 4.30pm Pareto tie Program: PGDM Marketing Trimester: 1V feaicozool snes Course Code: MKT 404 Course Name: Services Marketing and Management Max Marks: 60 Q. | Sub- | Question BLof | CO's | Marks | QTotal No. | Q. Question Marks 1 | a | Ust the four characteristics that distinguish services from goods and discuss how each would impact the marketing of a chain of fitness centers, 'b | How would you design the ideal marketing mix for this chain of fitness centres. At any stage a fixed capacity service can face any one of the following 4 situations: 2. Demand exceeds Maximum Capacity b, Demand exceeds Optimum Capacity ¢ Demand and Capacity are in balance d. Excess Capacity Evaluate these situations in the context of the 2 suburban local trains in Mumbai. What are the 10 challenges for management under each situation? ‘Suggest changes the railways can make to the pricing strategy of the suburban local trains so b | that demand and capacity can be managed i each of the 4 situations mentioned in the previous question. | Using the model on customer expectations analyze the expectations you have from your = Bal) 4you ‘service communication challenges that would face in this service? a | Explain the process of opening a bar traditionally. 5 |b | Redesign the service process of openint account using a combination of self-service technology and service robots/Al/RPA etc. nk account 3 A ga bank ————Best of Luck——~[Rolo "weschool | Date: 05-12-2022 ‘Time: 2.30pm to 4.30pm Duration: 2 Hrs im: PGDMMarketing ‘Trimester: 1V Batch: 2021-2023 Se Max Marks: 60 Course Code: MKT 403 Course Name: Integrated Marketing Communication Tnstructions: 1. Solve any 3 questions out of the 4, All questions carry equal marks, 2. Please feel free to make logical / suitable assumptions and state them explicitly 3. Please give relevant examples wherever necessary, Q. | Sub- | Question BLof CO's | Marks | Q.Total No. | Q. Question Marks Qi. Job search portal Monster.com has transformed to a “full-fledged talent platform”. Starting December 2022, Monster will be known as ‘foundit” with a new logo and vision. The pandemic has fundamentally changed the way we work and the way we hire. Foundit have been privileged to witness the talent acquisition landscape evolve over the last three decades, giving us an unparalleled depth of insights into recruitment. The platform of the future needs to cater to a highly dynamic job market, skill-based hiring & changing expectations from careers. ‘As an institution, they have been focusing on building a product-led portfolio that can help democratise access to formal employment across White, Blue and Gia collar workers. Over the last couple of years, organisations experienced everything from the Great Resignation and the ‘mass hiring at Pnow asand as bon operating Indi, ‘Singapore, Malaysia, Philippines. Hong Kong, Vietnam, Thailand, Indonesia, UAE and Saudi Arabia. As part of its brand evolution, foundit is placing renewed focus on the users of the platform to bring forward the perfect career experience. By leveraging disruptive technology for precision hiring to superior UI, the company aims to offer recruitment solutions unrivalled by any other player in the market. One of the key features that job seekers can look forward to is personalised job discovery and enablement solutions. With foundit.in’s customised search results feature, candidates will receive results and recommendations that are curated to their educational background, employment experience & validated skills. Other features include community led mentorship ‘marketplace, skills validation through assessments, mobile first Ul, personalised recommendations, and self enhancement tools like upskilling courses. ‘Asa part of the marketing team at Foundit.in, draft out a detailed Advertising brief that can be sent to prospective agencies ‘What are the factors as a Brand manager should you consider to shortlist the choice of agencies to target for the brief ‘What should be your ereative evaluation criteria for the selection. Draft out a checklist @ Q3that while, at least 14% of Indi Is are living with such issues an alarming 86% is behind a veil ‘of Ignorance. India’s mental health landscape presents a grim reality of Poor implementation of mental health icies, age old discriminatory attitude towards those suffering from ‘mental health illnesses compounded With shortage of mental health Personnel and low perceived need for ci ith the COVID-19 outbreak triggering implications that reach far beyond the direct impact on people's Physical health, there has been an exacerbated spiralling of tension and anxiety, further increasing the load on India’s overtaxed mental health machinery. Addressing the rampant stigma and discrimination which has considerably compounded the problem during these challenging times, Times Network has launched #ActNow an initiative to spread awareness, normalise conversations around the issue and sensitise people to be responsive to the mental health needs of others. Dismantling the taboo around mental health ailments by providing a purposeful framework to drive conversations on the issue, Times _ Network launched a special campaign film #ActNow that takes an outside view of the problem and targets the ‘people around’ to act, rather than the one living with mental health issues. ‘Mirroring how societal structures erson living with a mental Seam peices ig em gaiiaeranes a Eee utter disbelief, the film| jOW’s cial edition of Mirror Ni Upban Debate, hosted an expert pane! that analysed and discussed the deteriorati iness in India. The initiative which encourages the essential steps of acknowledging the signs, choosing the right words and urging people to talk to an expert, draws relevance from Times Newwork’s nationwide research study. commissioned to Nielsen India titled, ‘How Urban India Perceives Mental Health’. The study indicates that while awareness levels related to mental health ailments have gone up recently, there is a pressing need to disseminate the factual information to tackle the strong undercurrents of stigma and lack access to quality mental healthcare. Mental health conversations remain the single most important detriment and solution for this issue. The quantitative study that examines the dynamics, culture, mindset and perceptions of the people towards mental health was conducted through three prolonged evaluation based on secondary research, in depth interactions with mental health experts and a survey with India’s cross- section of urban population. Refining and bringing a comprehensive view on mental health with the expert voices, the Network has onboarded Jaslok Hospital as the Knowledge Partner. Psychologists and mental experts from the hospital will provide critical inputs and steer the campaign with relevant i i and decode the ae associated with mental Fostering positive m evoking a sense of ing condition of mentali ma as ° ‘OO at ascnd Y sparation: ‘ training for the studens, where expert BS eee Psychologists will focus on educating the students on the impor tance of normalising conversations around rental health and the right ways to Relp someone living withthe ilness, Times Network has also partnered Nith The Souled Store (TSS) as the Cause Partner forthe initiative to Produce a set of 3 Limited T shirts as Part which will carry the #ActNow branded tags. The T-shirts will be listed under a special ActNow section on their website and available for commercial sale, TSS will donate 20% of the profit proceeds to an NGO (Aasra Foundation) involved in mental healthcare work Mobilizing and integrating a mult Channel communication to maximise the campaign reach across a wide spectrum of the society, #ActNow will be driven actoss Times Network channels and digital assets, Print Ads across The Times of India daily and a dedicated page on network's digital news destination, Timesnownew.com, which will host a curated series of articles on mental well-being, For the new campaign, please drafta_ | VI__| Coa} 43} az detailed Media plan for the brand for a 3 month period (Jan to March 2023) ~ ‘The overall media budget is 40 Crores, recommend the budget break it across the media types eacoame etek VI) [(CO2z|o 73 8 lan for the brand for the COS z eae tens,2es of OUF diverse taste preferenc’ ese customers. We believe that th scrumptious treats and the frappe made with Nestlé KITKAT will bea tempting surprise for all our customers, this festive season Rupali Rattan, Head-Confectionery Business, Nestlé India said, “We are ‘excited t0 be associated with McDonald's India and are extremely thrilled to give MeFlurry and Nestlé KITKAT fans an innovative and delicious experience. The partnership ‘was right given both are well-loved brands and a way to inspire people to continue to enjoy their breaks this festive season.” Saurabh Makhija, Head Nestlé Professional, Nestlé India said, “We see this as a great collaboration between two powerful brands — Nestlé KITKAT and McDonald's India. Itis in line with our approach to make Nestlé brands omnipresent, through in-home and out of home business. This is truly a great example of two ‘wonderful teams from Nestlé and MeDonald’s coming together and co- creating winning applications to delight our consumers.” MeDonald’s desserts offer the best indulgence and never fail to please. Customers ean now enjoy the newly launched range at MeDonald’s kiosks and outlets in Westand South =| India, The KITKAT McFlurry, MeDelivery App, Thru. ‘Analysing variou a detailed PR plan and Nestle new.pate: 06-12-2022 ‘Time: 2.30pm to 4.30pm program: PGOM & PGDM BO Tmester: IV ‘course Code: TEC 401 ‘Course Name: IT Vertical Instructions: 1) Question 11s compulsory and carries 20 marks 2) Question 2's compulsory and carries 10 marks Max Marks: 60 Marks? 3) Answer any 3 out ofthe remaining 5 questions le Qt 3 to 7~ each caries 10 marks 4) Answers should be to the point and in bullet points where possible ‘Sub- | Question ‘Blof a Question RightPeople 1s @ company which provides TT professionals on hire ~ these professionals have to ‘meet’ the requirements of a cients Job escription/skils. They have about $00 people placed all across the country and the numbers are rowing The company has been managing. its operations largely rough simple excel sheets and femail etc. Given the growing volume of cient mandates , the varied Job profiles, the growing data ‘bank of candidates, and the growing resource poo! of professionals been leased out, the CED feels the ‘need for a well designed software which can help the team manage all the processes effectively. As 2 Business Analyst and IT professional answer the following questions ~ make sultable assumptions ~ but state the assumptions dearly before the start of the answer Draw 2 flow diagram (Data flow diagrem) to depict. the carl Spee ross, Heron BLany 5 leading Software compari na. Anaise ary tue aspects of these eampaies WHC D2 lead to their success: Taking Weschool as an example — dentify the key | 4 information assets at Weschool » analyze the key, risks and threats which could affect these information assets. Rate the risks wrt probabil lity and separately wrt Impact — now classify the risks HH, HM, MH ete for each combination define a broad policy to manage the risk (fe either avoid risk, mitigate risk, transfer risk or assume the risk) and identify appropriate controls to manage the risks. where required 10 For a SAAS based product such as say Salesforce Or ‘any other Analyze some of the key risks from 2 ‘buyers point of view in subscribing to such a product and from a sellers point of view while entering into a contract between the buyer and seller. In a pre- sales proposal how can some of these risks be accounted for. For the case study given in question 1 above, work | 4 out an Effort Estimate for developing the solution — make suitable assumptions - (hint use the task based estimation method) 10 With reference to the role of a Business Analyst ~ | 4 analyse the key differences between either (a)conducting @ Business Analysis for a ground up software development versus Business Analysis in the context of a product or {)Conducting a Business Analysis for a conventional web app versus conducting Business Analysis for an Analytics project pita 10-weschool eee] ve Nome en pate: 09/12/2022 Time: 9.300m to 3.30am Duration: 2 Hrs, ‘Program: PGDM (Mke}/20 Trimester: V Course Code: MKT 509 ‘Course Name: Digital Marketing ‘Max Marks: 60 Instructions: 3) Q4 Compulsory 2) Attempt any 4 From Q2 to 7 @. | Sub- | Question Blof [COs | Marks | QToral No. |. Question Marks 1 Please note all questions are intervelatedand 3456 | 42345] ai- ]20 i connected so please answer all question carefully. 1110 All (2) mark in the media plan needs to be filled up i ‘and below questions needs to be answered (Table on next Page) a. Stage 1 Total Reach? b, Stage 2 Total Reach needs to be calculated ‘at 60% of audience from Stage 1. (Hint 60% of Stage 1 line tem wise, impressions is the column where you need to start) Stage 3 Reach needs tobe calculated at '50% of audience from Stage 2. (Hint SO% of Stage 2 line item wise, impressions Is the column where you need to start) 2 Explain which all Google ads are deployed | 3 i235 |i0 during the following phases (Do not include YouTube) 11. Awareness Phase 2. Consideration Phase 3. Conversion Phase 3 ‘Explain which all Facebook ads are deployed | 3,4 123 10 S during the following phases 1. Awareness Phase