Asuncion,Princess Rowie M.

CBEA20-203A ENTREP4 MON: 9AM-10:30AM

Reaction Paper
“Group and Interpersonal Influence and
Consumer Culture”

The group 5 presented this topic and was tackled most of the important details
and all I can say about their discussions is good, the topic was well explained and
the topic about different kind of group; Reference Group who have significant
relevance, group influence attitudes, opinions and behaviors within the group. An
in-group is a group to whom you, as a person, belong, and anyone else
who is perceived as belonging to that group. In- group members have
positive views of each other, and give each member preferential treatment.
An out-group consists of anyone who does not belong to your group.
Cultural Factors have a strong influence on consumer buying behavior.
Cultural Factors include the basic values, needs, wants, preferences,
perceptions, and behaviors that are observed and learned by a consumer
from their near family members and other important people around them.
Consumer culture is important to understand in society for many reasons.
For marketers, it guides how they will market products and brands.
Sociologists look at consumer culture to try understand why people behave
the way they do with regards to material possessions.
And my comment about the reporters some gave their effort and some just
cooperate. Thanks to the wonderful presentation.