The

material
self
focuses on how people maintain
extensions of themselves
through material possessions
and maintenance of particular
lifestyles. In the context of
what the society values as
needs and wants, this section
discusses how an individual
acquires goods, the factors
that shape his/her economic
decisions, and what these things
say about one's sense of self.
People are likely to purchase products that can relate to their personality.
Material possessions signify some aspects of one's sense of self and identity.

The decisions that go into the purchase of items and certain services is
dependent on a number of factors, including financial constraints, availability
of items and services, and the influence of family and friends.

However, the most important factor is determining whether these items and
services fall under:
wants
Synonymous with
luxuries. People buy them
for reasons that do not
warrant necessity.
Needs
These are importantsl for survival.
Food, clothing, and shelther are basic
needs so people purchase them out of
necessity.
Thankyou!